intro to ns hut
TRANSCRIPT
Welcome to the ROOT
Project Name:
Nshut.com
Introduction
NS Hut is an initiative to gather all eCommerce entities' information
at a single platform in an categorized and interactive way.
nshut.com is the result of this initiative.
Some stats of Bangladesh
More than 3 million active Internet users
116 million Mobile subscribers
Current festival-based e-shopping volume is more than Tk.4 billion.
There are around 5-10 million Facebook accounts in Bangladesh.
eCommerce is the biggest buzzword at this moment in Bangladesh.
Need Gap in eCommerce sector
Shoppers can’t find all necessary eCommerce sites for lack of proper marketing of start-ups &
minions or over marketing of demons.
Need Gap in eCommerce sector
There are no such complete directory where shoppers can find all eCommerce entities’
information in a categorized and interactive way.
Need Gap in eCommerce sector
For lack of categorical list of eCommerce sites buyers are loosing the benefits of shoppers’
window shopping psychology.
Core Thought
Creating an integrated platform, where shoppers
can find all relevant eCommerce websites
with-in a very few click.
The Solution
Launching of NS Hut, where shoppers can :
Find Product category based list.
Search by keyword, class and distance.
Rate and review eCommerce sites.
Share their experiences.
Learn from the community . . . And many more.
Mission
Build a light-house for online shoppers and a crowd place for eCommerce entrepreneur.
Vision
Help to make eCommerce sector more transparent and create a Level playing field for eCommerce
entrepreneurs.
Brand Positioning
Positioning is what the customer believes about
your product’s value, features, and benefits.
Brand Positioning
By Benefits: Through
positioning we will tell our visitors
how many benefits they can get from
our website.
Brand Positioning
By Application: The different features from the ordinary
directories. Use it’s unique lists or search with the new generation search system.
Brand Positioning
By User: Every one who wants to
get right information from a “Single Place”
must have to visit here.
Brand Positioning By Values:
We will also position our
product on the basis of
customer values.
Features: FULLY RESPONSIVE DESIGN GOOGLE FONTS SEO TOOLS GOOGLE RICH SNIPPETS GEOLOCATION SUPPORT IN KM AND MILES FRONTEND REGISTRATION FOR GUESTS GUESTS CAN ADMINISTER THEIR OWN LISTINGS ABILITY TO GET POINTER ON THE MAP FROM
ADDRESS CONTACT FORM ON LISTING DETAIL PAGE LISTING BY LOCATION OR CATEGORY AUTOMATIC DATA BACKUP GOOGLE ANALYTICS & GOOGLE MAPS
INTEGRATION AND MANY MORE…
Advertising Strategies
Position the product: “Go Right, Get Right.“
Brand personality: NS Hut’s brand personality will be “Friend”. It will base on an upscale, character that people will aspire to associate with
In The Media
Using the Internet: Currently Delight Web based service and it will have an internet asses and SEO & SMM is on going to target and reach younger buyers, new buyers.
Media Vehicle: The print and electronic medium will also be employed in an advertising campaign in a regular basis.
You are not alone!
We are with you!
Hope you will with us!
Let us together serve the industry!