intro to social media
TRANSCRIPT
Using Social Media
Chamber/GO Topeka
What is Social Media?
Social Media ToolsSocial Networks
Social Networks allow for networking, sharing information, and meeting new people.
Blogging
Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function.
Microblogging
Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time.
Media sharingSome sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.
Why Use Social Media?
Diminishing role of traditional
media
Increased emphasis on
users
Overall marketing shift toward the
individual
Broader name recognition
Traditional Media Model
Traditional Media(TV stations, Cap Journal, Talk Radio, etc.)
Large Untouched Population
Social Media ModelTraditional
Media
FEEDBACK
Smaller Untouched Population
Social Media GoalsReputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information
Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businessesRetention: Help local businesses interact with the public to foster growth and successRecruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka.Research: Follow trends and conversations happening among active, engaged Topekans.
VISIBILITY MESSAGEBUILDING RELATIONSHIPS
What You’re UsingLinkedIn
What You’re Using
Getting started on LinkedIn
Communications Specialist
66603
Getting started on LinkedIn
Getting started on LinkedIn
Getting started on LinkedIn
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Build Your LinkedIn Profile
Find Groups
Find Groups
Find Groups
Kansas Bioscience
Find Groups
Find Groups
Find Groups
Connect with People
Connect with People
Connect with People
Connect with People
Connect with People
Getting started on TwitterGo to www.twitter.com
Getting started on Twitter
Getting started on Twitter
Setting Up Your Account
www.topekachamber.org
Communications Speciialist
Topeka, KS
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Setting Up Your Account
Using Your Account
Using Your AccountTwitter Lingo
USERNAME The unique name you typed in upon registering. This is
your identity on Twitter.
GTCCAndrew
Andrew Davis
Using Your AccountTwitter Lingo
TWEET A 140-character entry by a Twitter user
Using Your AccountTwitter Lingo
TWITTER FEED
A list of a particular user’s tweets, updating
in real time
Twitter Feed
Using Your AccountTwitter Lingo
FOLLOW
Following a user allows their
tweets to show up on your home
page.
Following
Following
Using Your AccountTwitter Lingo
@ REPLY
A way to target a particular tweet as a response to
another user by putting an @ symbol directly before
their username.
@ Reply
Using Your AccountTwitter Lingo
RETWEET Reposting another user’s tweet , usually accompanied by an
“RT” and an @ reply.
Using Your AccountPosting
Using Your AccountPosting
Using Your AccountPosting
Using Your AccountPosting
Chamber/GO Topeka
Social Media Strategies
What are we doing as individuals?
LinkedIn• Find people you know and engage them on LinkedIn
• Write recommendations for those you know and have worked with
• Build your profile to help you sell yourself, the organization, and Topeka
Connect
What are we doing as individuals?
LinkedIn• Join groups
• Meet people you didn’t know before
• Ask your connections to introduce you to their connections
• Create a group
ConnectBranch
Out
What are we doing as individuals?
LinkedIn• Pay attention to group discussions
• Ask questions
• Read articles and news posts from your connections and group members
Connect
Learn
Branch Out
Teach
What are we doing as individuals?
LinkedIn• Share your knowledge and ideas with connections and group members
• Invite people you know to join LinkedIn
• Correct misleading and false information
• Promote the organization, members and Topeka
Connect
Learn
Branch Out
What are we doing as individuals?
Twitter • Chamber/GO Topeka feeds
• Chamber Members• Area businesses• Active local figures• Applicable
professional organizations
• Professional contacts
Follow
People Search
People Search
People Search
What are we doing as individuals?
Twitter• Chamber/GO Topeka
news• Chamber member info• Local highlights• Helpful Information
Forward
Follow
Retweeting
Retweeting
Retweeting
What are we doing as individuals?
Twitter• Chamber/GO Topeka
news• Chamber member info• Local highlights• Helpful Information
Forward
Follow
Share
Sharing photos via Twitterwww.twitpic.com
Sharing photos via Twitter
Sharing photos via Twitter
Sharing photos via Twitter
Sharing photos via Twitter
Things to Remember
Social media is about relationships
Social media is a tool—a means to an end, not
the end in itself
Social media is always changing
You are representing the Chamber and GO
Topeka
Questions?