A Social Media for Social Justice Presentation

Marsha Lanier, MSWwww.SpiritBodyMind.org

Community Organizing Consultant Twitter: @CommunityBldr

415-678-6303

Introduction to Social MediaBusiness and Professional Women of Nevada County

May 19, 2010

What is Web 2.0?

Web 1.0 versus Web 2.0

What is Social Media?

Social Media Stats

Social Media Stats

Social Media Heavy Hitters

Why Now?

How much time does it take?

Who’s using Social Media?

Facebook:Getting Started: Creating a Profile

Basic components of Profiles• User Name• Email address• Password• Picture• Interests• Birth date • Gender• Networks (School, Work, Civic Club, etc.)

Building Blocks of Facebook• Individuals (also known as human beings): The Home page is

where you can see what all of your friends are doing (also known as a "feed" or "stream" as the activity constantly streams by whether your paying attention or not). The Profile page is where your friends can see what you are doing.

• Friends: Everybody has friends - Facebook helps you find them!

• Networks: Where do you live? Where do you work? Where did you go to school?

• Groups: Communities, Interest Groups, Clubs, Associations, Affiliations, etc.

• Pages: Businesses, Restaurants, Bands, Organizations

How can you use your Profile?

How can you use your Profile?

Local Business Page: BriarPatch Co-op

How are businesses using Pages? BriarPatch Co-op

Responding to criticism via Page: BriarPatch Co-op

Local Nonprofit Page: SYRCL

Local Nonprofit Page: FREED

National Nonprofit Page:Red Cross

Facebook Notes = Blogging

Facebook: How to create a Page for your Nonprofit or Business

Twitter Tips: Twitter.com• Fully fill out your profile. • Listen first. Follow before you lead.• Utilize Twitter Search.• Use Hashtags. Eg: #BPWGV• Make sure you tweet and respond to others.• Don’t just gather followers; follow back.• Twitter is a two-way conversation.• Set up your website and/or blog to post new items to

Twitter.• Get listed. • If you use it regularly, use TweetDeck or other organizing

tool.Adapted from H. Braum

Twitter: Nonprofits Sharing expertise: @Independence1st

@Independence1st List: DisabilityCurator function

Find new activists:@DeafnessGuide on Twitter

Twitter Vision: GeoMappingwith IJC

Best Business Practices on Twitter

Twitter Business: Offer exclusive deals online

Twitter Business: Offer enhanced customer service

Twitter Business: Offer Freebies

Linked In: Home Page

Linked In: Find business connections

LinkedIn Expert advice: Measuring ROI

Linked In: Connect with Groups

Best Practices on Social Media• Make your business or nonprofit Web 2.0 friendly.• If you don’t do it, some other group will.• Ask staff, volunteers and customers: who’s using social

media? How? • Doesn’t have to be the ED or CEO who posts.• Invest in tech conferences for staff and social media presence

for staff, customers and volunteers.• Create a “wifi café” event.• Ask staff, volunteers and customers: commit to Tweet, FB,

Blog or text about our issue x times per x time period.• Nurture and reward “rock stars.”• Never underestimate the power of youth.• Invite other social media activists to your events; Organizing

across issue = FREE publicity and coalition building.

A Social Media for Social Justice Presentation

Marsha Lanier, MSWwww.SpiritBodyMind.org

Community Organizing Consultant Twitter: @CommunityBldr

415-678-6303

Youtube: ShesGeeky.org

BlogsCool Tool: Trendpedia

Social Bookmarking: Delicious

Using a Wiki: Google Docs

Using Google Docs & other Wikis to Create a Nationwide Strategy

Social Media and Fundraising:CIL-Net Wiki

Social Media and Fundraising: Care2

Ticket Sales become PR events on Social Media

Making your event easy to “share” online

Potential Pitfalls of Social Media

Future Trends: NonprofitsMobile Advocacy: Frontline SMS

Future Trends: BusinessSmart Phones: Geo-advertising

Learning Resource:Mashable

Learning Resource: Beth Kanter’s Blog

Learning Resource:Social Edge

Learning Resource:NetSquared

Learning Resource:TechSoup

Learning Resource:Idealist.org

Learning ResourcesNTEN

Learning Resource: Slideshare

Expert advice: Measuring ROIConsultant’s Blog via Social Media

Finding Demographics: PewInternet.Org

A Social Media for Social Justice Presentation

Marsha Lanier, MSWwww.SpiritBodyMind.org

Community Organizing Consultant Twitter: @CommunityBldr

415-678-6303

“Social media opens social world”