introduction 2.0 brandmarks visual identity toolkit€¦ · ferry palettes city circle tram...

PTV Master Style Guide 2018Core Module

© Public Transport Victoria 2018

1.0.1

IntroductionGalleryBrandmarksColourTypographyPictogramsGraphic devicesMappingPhotography and illustrationMotion and interactivity

Intro

2.0 Visual Identity Toolkit


PTV Master Style Guide 2018 2.0.1

1.0.1

Colour overviewColour in actionAccessible application of colour

General principlesDigital colour contrast requirementsPrint and environmental colour contrast requirements

PTV corporate palettesMetropolitan train palettes

Metropolitan train line coloursMetropolitan train network pattern colours

Tram palettes Tram route coloursTram network pattern colours

Bus palettesBus route paletteBus network pattern colours

Regional train and coach palettesRegional train line and coach route coloursRegional train network pattern colours

Ferry palettesCity Circle Tram palettesFree Tram Zone palettesNight Network palettesDisruptions palettesSpecial event services palettesSafety and standards palettesmyki palettesAuthorised Officer palettesMapping palettes

Colour, along with pictograms and language, is fundamental to the way we communicate. It helps passengers navigate the network and identify key information about modes, lines, routes, alerts and products. The consistent application of our colours unifies and strengthens our communications across every passenger journey.

2.4 Colour



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Product colour palettes

Network colour palettes

PTV corporate colour paletteColour overviewAll colours are based on the PANTONE® MATCHING SYSTEM® (PMS), but CMYK, RGB and Hex colour values have been customised.Our colour palette is divided into four categories. Each category reflects how the colours in that palette are used across all channels. These are:

PTV corporate colour palette

Network colour palettes – Mode, including line and

route colours – Free Tram Zone – Night Network – Mapping.

Alert colour palettes – Disruptions – Special event services – Safety and standards.

Product colour palettes – Authorised Officers – myki.

Tram and routesMetropolitan train and lines Bus and routes

Regional coach

City Circle

FerryRegional train and line

Mapping

Authorised Officer

Alert palettes

Disruptions

Safety and standards

Special event services

myki

Free Tram Zone

Night Network

Used to unify all network, including mode-specific, communications. The main colours are always used with their supporting palette.Third parties, such as Google maps, have adopted our mode colours, building further recognition.

Used to alert passengers of disruptions to services, additional special events services and safety messages.

Used to unify all product-related communications and assets.

Used for corporate and internal communications. Also used for presenting multi-modal information – e.g. digital products and local area maps.

Roads

Colour Palette

No access Pavement

Water 1 Water 2

Building highlight 1

Free Tram Zone


Water combined

Building

Open land 1 Open land 2 Open land 3 Swamp

Text/Outline

Roads

Colour Palette

No access Pavement

Water 1 Water 2


Free Tram Zone


Water combined

Building


Text/Outline

Roads

Colour Palette

No access Pavement

Water 1 Water 2


Free Tram Zone


Water combined

Building


Text/Outline



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Cash onlyThis machine can't take cards. We're sorry for the inconvenience.

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Text colour:#434345

Text colour:#FFFFFF

Background colour:#CFD746

Background colour:#CFD746

Contrast ratio: 6.3:1Normal text: Pass AA Fail AAALarge text: Pass AA Pass AAA

Contrast ratio: 1.6:1Normal text: Fail AA Fail AAALarge text: Fail AA Fail AAA

Digital colour contrast requirementsColour contrast requirements are expressed as a contrast ratio. The greater the contrast ratio, the better the readability. A high contrast ratio especially helps people with low vision impairments and colour blindness.By law, our website and apps must meet Level AA as specified in the Web Content Accessibility Guidelines (WCAG) 2.0. We use this standard across all our digital communications. But we aim to do better than this wherever possible.Level AA specifies the visual presentation of text and images of text in:

Small-scale textDefined as text and images of text that are less than 18pt/24px if not bold and less than 14pt/18px if bold

– Must have a contrast ratio of at least 4.5:1

Large TextDefined as text and images of text that are at least 18pt/24px if not bold and at least 14pt/18px if bold

– Must have a contrast ratio of at least 3:1

Incidental applicationsDefined as text or images of text that are part of an inactive user interface component, are pure decoration, are not visible to anyone, or are part of a picture that contains significant other visual content.

– Have no contrast requirement.

Logotype (brandmark)Defined as a logo or brand name

– Have no contrast requirement.

Online tools for testing colour contrastvisionaustralia.org/digital-access-determinator

Approved examples of colour contrast

Failed examples of colour contrast



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Supporting palette specifications

Primary palette specifications

PTV corporate palettes

Red

PMS 485CMYK C0 M100 Y100 K0RGB R217 G43 B38Hex D92B26

Network Grey

PMS 432CMYK C0 M0 Y0 K89RGB R51 G52 B52Hex 333434

Black

CMYK C0 M0 Y0 K100RGB R0 G0 B0Hex 000000

Light Warm Grey

PMS Warm Grey 1CMYK C1 M2 Y3 K4RGB R215 G210 B203Hex D7D2CB

Mid Grey


White

CMYK C0 M0 Y0 K0RGB R255 G255 B255Hex FFFFFF



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Metropolitan train palettes

Network Grey


Metropolitan Train Blue

PMS 285CMYK C90 M30 Y0 K0RGB R0 G114 B206Hex 0072CE



Black


Light Warm Grey


Mid Grey


White




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Metropolitan train line palette specifications

PMS 211 CMYK C0 M64 Y0 K0

RGB R245 G126 B182

Hex F178AF

Sandringham line

PMS 355 CMYK C91 M0 Y100 K15

RGB R0 G150 B57

Hex 028430

Frankston, Werribee and Williamstown lines


RGB R0 G163 B225

Hex 279FD5

Cranbourne and Pakenham lines

PMS 2945 CMYK C100 M74 Y20 K5

RGB R21 G44 B107

Hex 152C6B

Belgrave, Lilydale, Alamein and Glen Waverley lines


RGB R249 G190 B22

Hex FFBE00

Sunbury, Craigieburn and Upfield lines

PMS 186 CMYK C12 M100 Y92 K3

RGB R200 G16 B46

Hex BE1014

Mernda and Hurstbridge lines

PMS Cool Grey 7 CMYK C0 M0 Y0 K49

RGB R149 G151 B154

Hex 95979A

Showgrounds / Flemington Racecourse

Metropolitan train line coloursThe metropolitan train line colours help passengers identify information about their train line. We use them on the network map, line diagrams, timetable headers and in the metropolitan train guides.

When using these colours: – Only use them when referring to a

specific train line. – Always use the correct line colour. – Only use the appropriate text

colour (black or white) shown. – Don’t change the colours as the

colour contrast shown meets the WCAG 2.0 AA standard.

– For information on how to apply this palette, go to Colour in action in the side menu.

Authorised by Transport for Victoria, 1 Spring Street, Melbourne.

For more public transport information visit ptv.vic.gov.au or call 1800 800 007.

PTVH

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A Aircraft B5Alamein J6Albion C4Albury K1Alphington î4Altona C5Anstey F3Ararat A3Ardeer C4Armadale H6Ascot Vale E3Ashburton J5Aspendale H9Auburn î5Avenel H1

B Bacchus Marsh B3Bairnsdale M6Balaclava G6Ballan B3Ballarat A3Batman F2Baxter J9Bayswater L4Beaconsfield L8Beaufort A3Belgrave M5Bell H3Benalla î1Bendigo C1Bentleigh H7Berwick K8Birregurra A6Bittern K9Blackburn J4Bonbeach î9Boronia L4Box Hill J4Brighton Beach G7Broadford G1Broadmeadows E2Brunswick F3Bunyip M8Burnley H5Burwood J5

C Camberwell î5Camperdown A6Canterbury î4Cardinia Road M8Carnegie H7Caroline Springs B4Carrum î9Castlemaine C2Caulfield H7Chatham î4Chelsea H9Cheltenham H8Chiltern J1Clarkefield C3Clayton î7Clifton Hill H4Clunes A3Coburg F3Colac A6Collingwood H4Coolaroo E2Corio A5Craigieburn E1Cranbourne J9Creswick A3Crib Point L9Croxton H3Croydon L4

D Dandenong J8Darebin î3Darling î6Deer Park C4Dennis î4Diamond Creek L3Diggers Rest C3Dingee B1Donnybrook E1Drouin M7

E Eaglehawk B1Eaglemont î3East Camberwell î5East Malvern J6East Richmond H5Echuca B1Edithvale H9Elmore B1Elsternwick G7Eltham K3Epping J2Epsom B1Essendon E3Euroa î1

F Fairfield î4Fawkner F2Ferntree Gully L4Flagstaff F4Flemington Bridge F4Flemington Racecourse E3Flinders Street G5Footscray E4Frankston J9

G Gardenvale G7Gardiner î6Garfield M8Geelong A5Ginifer C4Gisborne C2Glen Iris î6Glen Waverley K6Glenbervie E3Glenferrie î5Glenhuntly H7Glenroy E2Gowrie F2Greensborough K3

H Hallam J8Hampton G8Hartwell J5Hastings K9Hawksburn H6Hawkstowe K2Hawthorn H5Heathcote Junction F1Heatherdale K4Heathmont L4Heidelberg î3Heyington H6Highett H8Holmesglen J6Hoppers Crossing B5Hughesdale î7Huntingdale î7Hurstbridge L3

Î Ivanhoe î3

J Jacana E2Jewell F3Jolimont G5Jordanville J6

K Kananook î9Kangaroo Flat C1Keilor Plains C3Kensington E4Keon Park î2Kerang A1Kilmore East G1Kooyong î6Kyneton C2

L Laburnum J4Lalor î2Lara A4Laverton C5

Leawarra J9Lilydale M4Little River A4Longwarry M7Lynbrook J8

M Macaulay F4Macedon C2Macleod J3Malmsbury C2Malvern H6Marshall A5Maryborough A2McKinnon H7Melbourne Central G4Melton B3Mentone H8Merinda Park J9Merlynston F2Mernda K2Merri H4Middle Brighton G7Middle Footscray E4Middle Gorge J2Mitcham K4Moe M7Mont Albert J4Montmorency K3Moonee Ponds E3Moorabbin H8Mooroolbark M4Mooroopna î1Mordialloc H9Moreland F3Morradoo L9Morwell M6Mount Waverley J6Murchison East H1Murrumbeena î7

N Nagambie H1Nar Nar Goon M8Narre Warren K8Newmarket E3Newport D5Noble Park J8Northcote H4North Brighton G7North Geelong A5North Melbourne F4North Richmond H5North Shore A5North Williamstown D5Nunawading K4

O Oak Park E2Oakleigh î7Officer L8Ormond H7

P Pakenham M8Parkdale H8Parliament G5Pascoe Vale E2Patterson H7Prahran G6Preston H3Pyramid B1

R Regent H3Reservoir H3Richmond G5Riddells Creek C2Ringwood L4Ringwood East L4Ripponlea G7Riversdale J5Rochester B1Rockbank B4Rosanna J3Rosedale M6Roxburgh Park E2Royal Park F3Rushall H4

Ruthven î2

S Sale M6Sandown Park J8Sandringham G8Seaford î9Seaholme C5Seddon D4Seymour G1Shepparton î1Sherwood Park A6Showgrounds E3Somerville K9South Geelong A5South Kensington E4South Morang J2South Yarra G6Southern Cross F5Southland H8Spotswood D5Springhurst J1Springvale î8St Albans C3Stony Point L9Stratford M6Strathmore E3Sunbury C3Sunshine C4Surrey Hills J4Swan Hill A1Syndal K6

T Talbot A2Tallarook G1Tarneit B4Tecoma M5Terang A6Thomastown î2Thornbury H3Toorak H6Tooronga î6Tottenham D4Trafalgar M7Traralgon M6Tyabb K9Tynong M8

U Upfield F2Upper Ferntree Gully L4Upwey M4

V Victoria Park H4Violet Town î1

W Wallan F1Wandong F1Wangaratta î1Warragul M7Warrnambool A7Watergardens C3Watsonia J3Wattle Glen L3Waurn Ponds A6Wendouree A3Werribee B4West Footscray D4West Richmond H5Westall î7Westgarth H4Westona C5Williams Landing B5Williamstown D6Williamstown Beach D6Willison J5Winchelsea A6Windsor G6Wodonga J1Woodend C2Wyndham Vale B4

Y Yarragon M7Yarraman J8Yarraville D5

Port Phillip Bay

A B C D E F HG Î J K L M

A B C D E F HG Î J K L M

1

2

3

4

5

6

7

8

9

1

2

3

4

5

6

7

8

9

Mernda and Hurstbridge lines

Sunbury, Craigieburn and Upfield lines

Belgrave, Lilydale, Alameinand Glen Waverley linesAlamein – some peak services to the city

Cranbourne and Pakenham lines

Frankston, Werribee and Williamstown linesWeekend services operate via the City Loop

Metropolitan train lines

Regional train lines

SkyBus services operate directly between Melbourne Airport and Southern Cross Station

Interchange station and customer service hubStaffed first to last train, seven days a week

Customer service hubStaffed first to last train, seven days a week

Customer service hubFor opening hours visit ptv.vic.gov.au

Step free access at all stations except Heyington

Metropolitan fare zones 1 and 2

Regional myki fare zones 3 to 13and V/Line paper ticket

Symbols

Frankston LoopSelect weekday morning and evening peak services, and all weekend services, operate via the City Loop. All other services are direct.

Sandringham lineWeekend services operate via the City Loop

Stony Point line

Special event service, operated by Metro

Not to scaleEffective August 2018© Public Transport Victoria 2018

V/Line – myki required

V/Line – paper ticket required

Eaglehawk

Dingee

Pyramid

Kerang

9 Echuca

9 Swan HillCastlemaine 9

Kangaroo Flat 9

Epsom

Elmore

Rochester

MelbourneAirport

Roxburgh Park

Coolaroo

Wallan 9 Wandong Broadford 9

Moonee Ponds 9

Ascot Vale 9

Essendon i

Glenbervie

Strathmore

Pascoe Vale

Oak Park

Broadmeadows

NewmarketKensington

Glenroy i

Jacana

Donnybrook TallarookHeathcoteJunction

KilmoreEast 9

Euroa Benalla 9 Springhurst Wodonga 9Albury 9

Nagambie

MurchisonEast

MooroopnaShepparton 9

Rushall

Merri

Northcote

Croxton

Thornbury

i Bell

i Preston

Regenti Reservoir

RuthvenKeon Park

Thomastown i

Hawkstowe 9Lalor

Middle Gorge 9Epping i

JewellRoyal Park

Brunswick

Flemington BridgeMacaulay

Anstey

Moreland

Coburg i

Batman

Merlynston

Fawkner

Gowrie i

Hampton

i Brighton Beach

9 Middle Brighton

9 North Brighton

Gardenvale

i Elsternwick

9 Ripponlea

i Balaclava

9 Windsor

9 Prahran

Aspendale

i Mordialloc

Parkdale

i Mentone

i Cheltenham

Highett

Patterson

i Moorabbin

i Bentleigh

McKinnon

9 Ormond

9 Glenhuntly

Huntingdale 9Oakleigh i

HughesdaleMurrumbeena 9

Carnegie 9

YarramanNoble Park i

Sandown ParkSpringvale i

Westall iClayton

Dandenong

Berwick iNarre

Warren iHallam Beaconsfield

Longwarry

Nar Nar Goon

Tynong

9 Bairnsdale

Bunyip

9 Drouin

9 Warragul

Garfield

Yarragon

Trafalgar

9 Moe

9 Morwell

Rosedale

9 Sale

Stratford

Darling iMount

Waverley iHolmesglen 9

EastMalvern i

Jordanville Syndal 9

HeyingtonKooyong

GardinerGlen Iris

Tooronga 9

RiversdaleWillison

HartwellBurwood

Ashburton i

LaburnumNunawading i Heatherdale 9

Mooroolbark iRingwood

EastBlackburn i Ringwood

Croydon i

Mitcham i

Tecoma

Heathmonti Bayswater

i Boroniai Ferntree Gully

i Upper Ferntree GullyUpwey

Clifton HillVictoria Park

CollingwoodNorth Richmond

West Richmond

DarebinAlphington

Fairfield 9Dennis

Westgarth

Heidelberg iEaglemont

Ivanhoe i

Jolimont 9

Macleod i Eltham i Wattle GlenGreensborough i

Watsonia i MontmorencyDiamond

Creek

OfficerCardinia

Road

FlemingtonRacecourse

Showgrounds

South Yarra

Burnley

MelbourneCentralFlagstaff

NorthMelbourne

EastRichmond

Richmond

Avenel ChilternViolet Town Wangaratta 9

Waurn Ponds 9

Winchelsea 9

Birregurra

Colac 9

Camperdown 9

Terang

Sherwood Park

Warrnambool 9

Rockbank9 Caroline Springs

9 Melton9 Bacchus Marsh

9 Ballan

Tarneit 9

Wyndham Vale 9

Marshall 9

South Geelong 9

North Geelong 9

North Shore

Corio

Lara 9Little River

9 Ararat

Maryborough 9

Creswick

Clunes

Talbot

Albion 9

Ginifer

St Albans i

Keilor Plains

Watergardens

Diggers Rest

Riddells Creek 9

Gisborne 9

Macedon

Woodend 9

Kyneton 9

Malmsbury

Clarkefield 9

Seaholme

SeddonYarraville 9

Spotswood

Williamstown Beach

North Williamstown

NewportLaverton

Kananook

Seaford

Carrum i

ChelseaBonbeach

Edithvale

Southland

Morradoo

Bittern

Leawarra

Baxter

Somerville

Tyabb

Hastings

Crib Point

Merinda Park

Lynbrook

Hawksburn

9 Armadale9 Malvern

Toorak

Caulfield

HawthornGlenferrie i

CamberwellAuburn 9

East CamberwellCanterbury

ChathamSurrey Hills i

Mont AlbertBox Hill i

Parliament

SouthKensington

Footscray

Altona

Westona

AircraftWilliams Landing i

Hoppers Crossing 9

Sunshine

Ardeer

Deer Park

9 WendoureeBeaufort

TottenhamWest

FootscrayMiddle

Footscray

SouthMorang i

Stony Point

Pakenham

9 Traralgon

Frankston

i Cranbourne

Glen Waverley i

Alamein

i Belgrave

Lilydale i

Hurstbridge 9

Mernda i

SouthernCross

Flinders Street

i Sandringham

Upfield i

Seymour 9

Craigieburn

Bendigo 9

Sunbury

9 Ballarat

Williamstown i

Werribee i

Geelong 9

Rosanna 9

Victorian train networkStation index



1.0.11









PMS 2955

PMS 2945

PMS 3005

PMS 285

PMS Process Cyan

PMS 2995

PMS 298

Keylines75% PMS Process Cyan

PMS 7734

PMS 7742

PMS 363

PMS 361

PMS 368

PMS 376

PMS 367

Keylines75% PMS 367


Metropolitan train network pattern palette specificationsMetropolitan train network pattern coloursThese colours make up the network pattern used across our livery and infrastructure. They make each respective mode easy to recognise.

When using these colours: – Only use network pattern colours

when referring to a specific mode. – Always use the correct line colour. – Never substitute or interchange

the livery network pattern and the shard network pattern. These two patterns are graphically different in character.

Where these colours can be used: – Livery and infrastructure. – Limited use for public events,

activations and PTV internal communications, with guidance from the PTV Design Studio

PMS 2945CMYK C100 M53 Y2 K16RGB R0 G76 B151Hex 004C97



PMS 285CMYK C90 M30 Y0 K0RGB R0 G114 B206Hex 0072CE

PMS Process CyanCMYK C100 M0 Y0 K0RGB R0 G159 B218Hex 009FDA

PMS 2995CMYK C83 M1 Y0 K0RGB R0 G169 B224Hex 00A9E0

PMS 298CMYK C67 M2 Y0 K0RGB R65 G182 B230Hex 41B6E6

PMS Process Cyan 75%CMYK C100 M0 Y0 K0RGB R0 G159 B218Hex 009FDA



1.0.12









Tram palettes

Network Grey


Tram Green

PMS 368CMYK C60 M0 Y100 K0RGB R120 G190 B32Hex 78BE20



Black


Light Warm Grey


Mid Grey


White




1.0.13









PMS 338CMYK C54 M0 Y39 K0RGB R110 G206 B178Hex 6ECEB2

PMS 7712CMYK C100 M30 Y34 K2RGB R0 G126 B146Hex 007E92

PMS 390CMYK C34 M12 Y100 K0RGB R181 G189 B0Hex B5BD00

PMS 2905CMYK C41 M9 Y2 K0RGB R141 G200 B232Hex 8DC8E8

PMS 199CMYK C7 M100 Y85 K1RGB R213 G0 B50Hex D50032

PMS 7694CMYK C100 M77 Y34 K21RGB R1 G66 B106Hex 01426A

PMS 1215CMYK C1 M15 Y66 K0RGB R251 G216 B114Hex FBD872

PMS 7649CMYK C42 M100 Y34 K13RGB R138 G27 B97Hex 8A1B61

PMS 7670CMYK C77 M78 Y11 K1RGB R83 G79 B150Hex 534F96

PMS 175CMYK C36 M78 Y81 K43RGB R107 G53 B41Hex 6B3529


PMS 3115CMYK C74 M0 Y17 K0RGB R0 G193 B213Hex 00C1D5

PMS Cool Grey 8CMYK C0 M0 Y0 K55RGB R150 G150 B150Hex 969696

PMS 7732CMYK C93 M27 Y100 K16RGB R0 G101 B58Hex 00653A

PMS 3268CMYK C89 M3 Y58 K0RGB R0 G171 B142Hex 00AB8E


PMS 1905CMYK C0 M50 Y4 K0RGB R245 G155 B187Hex F59BBB

PMS 558CMYK C41 M13 Y36 K0RGB R154 G190 B170Hex 9ABEAA

PMS 2995CMYK C80 M12 Y1 K0RGB R0 G169 B224Hex 00A9E0

PMS 271CMYK C41 M40 Y0 K0RGB R160 G160 B214Hex A0A0D6

PMS 584CMYK C19 M5 Y82 K0RGB R210 G215 B85Hex D2D755

PMS 7549CMYK C0 M31 Y100 K0RGB R255 G181 B0Hex FFB500

PMS 233CMYK C19 M100 Y14 K0RGB R198 G0 B126Hex C6007E

PMS 158CMYK C2 M66 Y100 K0RGB R232 G119 B34Hex E87722

Tram route palette specificationsTram palettes

Tram route coloursThe tram route colours help passengers identify information about their tram route. We use them on the network map, route diagrams, timetable headers and in the tram guides.


specific tram route. – Always use the correct

correlating colour. – Only use the appropriate text






1.0.14









Tram network pattern palette specifications

PMS 7742CMYK C71 M5 Y100 K45RGB R74 G119 B60Hex 4A773C

PMS 363CMYK C76 M3 Y100 K18RGB R76 G140 B43Hex 4C8C2B


PMS 361CMYK C77 M0 Y100 K0RGB R67 G176 B42Hex 43B02A

PMS 368CMYK C60 M0 Y100 K0RGB R120 G190 B32Hex 78BE20

PMS 376CMYK C54 M0 Y100 K0RGB R132 G189 B0Hex 84BD00

PMS 367CMYK C41 M0 Y68 K0RGB R164 G214 B94Hex A4D65E

PMS 367 75%CMYK C41 M0 Y68 K0RGB R164 G214 B94Hex A4D65E

PMS 2955

PMS 2945

PMS 3005

PMS 285

PMS Process Cyan

PMS 2995

PMS 298

Keylines75% PMS Process Cyan

PMS 7734

PMS 7742

PMS 363

PMS 361

PMS 368

PMS 376

PMS 367

Keylines75% PMS 367

Tram palettes

Tram network pattern coloursThese colours make up the network pattern used across our livery and infrastructure. They make each respective mode easy to recognise.





activations and PTV internal communications, with guidance from the PTV Design Studio.



1.0.15









Bus palettes

Network Grey


Bus Orange

PMS 151CMYK C0 M55 Y100 K0RGB R255 G130 B0Hex FF8200



Black


Light Warm Grey


Mid Grey


White




1.0.16










000


000

PMS Cool Grey 7CMYK C44 M34 Y33 K0RGB R151 G155 B159Hex 979B9F

000

PMS 485CMYK C0 M100 Y100 K0RGB R217 G43 B38Hex D92B26

000

PMS 7677CMYK C51 M73 Y0 K0RGB R139 G95 B167Hex 8B5FA7

000


000

PMS 158CMYK C0 M65 Y100 K0RGB R244 G121 B32Hex F47920

000

PMS 306CMYK C80 M0 Y0 K0RGB R0 G185 B242Hex 00B9F2

000

PMS 235CMYK C42 M100 Y38 K17RGB R138 G30 B91Hex 8A1E5B

000

PMS 7739CMYK C80 M2 Y87 K0RGB R12 G174 B93Hex 0CAE5D

000

PMS 7408CMYK C0 M25 Y100 K5RGB R241 G184 B14Hex F1B80E

000

PMS 564CMYK C46 M0 Y26 K7RGB R126 G194 B186Hex 7EC2BA

000

Bus route palette specifications

Melbourne

Brunswick East

Coburg

Carlton North

Carlton

Southbank

South Melbourne

Albert Park

Suburb myki zone

Zone 1 135 Bell Street Nicholson Street © 3

134 Merribell Avenue Nicholson Street

133 Harding Street Nicholson Street §

132 Crozier Street Nicholson Street

131 Rennie Street Nicholson Street 3

130 The Avenue Nicholson Street

129 Moreland Road Holmes Street 23

128 Mitchell Street Holmes Street

127 Albion Street Lygon Street 3

126 Stewart Street Lygon Street

125 Blyth Street Lygon Street 3

124 Victoria Street Lygon Street

123 Albert Street Lygon Street

122 Glenlyon Road Lygon Street 3

121 Weston Street Lygon Street

120 Brunswick Road Lygon Street § 3

119 Park Street Lygon Street

118 Pigdon Street Lygon Street

117 Richardson Street Lygon Street

116 Fenwick Street Lygon Street

115 Melbourne Cemetery Lygon Street

114 Princes Street Lygon Street 3

113 Lytton Street Lygon Street

112 Lygon Street Elgin Street ‡ 3

1 Melbourne University Swanston Street ®§ 23

3 Lincoln Square Swanston Street

4 Queensberry Street Swanston Street

7 RMIT University Swanston Street §H

8 Melbourne Central Station @O 1 23

10 Bourke Street Mall Swanston Street @ 23

11 Collins Street Swanston Street B 2

13 Flinders Street Station St Kilda Road G 1 23

14 Arts Precinct St Kilda Road °|©† 23

17 Sturt Street Southbank Boulevard †◊ 3

18 Grant Street Sturt Street ◊|

19 Miles Street Sturt Street

20 Kings Way Sturt Street 2

22 Dorcas Street Eastern Road

23 Moray Street Park Street

24 Clarendon Street Park Street @‡ 2

25 Cecil Street Park Street B

26 Ferrars Street Park Street

27 Montague Street Park Street

28 Bridport Street Montague Street

29 Merton Street Victoria Avenue

30 Richardson Street Victoria Avenue 3

31 Graham Street Victoria Avenue

32 Beaconsfield Parade Victoria Avenue

Stop location

South Melbourne BeachVia Brunswick, City, South Melbourne

East Coburg –

Bus palettes

Bus route paletteThe bus routes palette helps passengers identify information about their bus route. They’re used in maps, route diagrams, timetable headers and in bus route guides.We use twelve colours to differentiate bus routes. As there are more than twelve bus routes, these colours are repeated over different routes.


specific bus route. – Always use the correct

correlating colour. – Only use the appropriate text






1.0.17









Bus network pattern palette specifications

PMS 7580CMYK C0 M77 Y97 K15RGB R192 G81 B49Hex C05131

PMS 166CMYK C0 M76 Y100 K0RGB R227 G82 B5Hex E35205


PMS 165CMYK C0 M70 Y100 K0RGB R255 G103 B31Hex FF671F

PMS 151CMYK C0 M55 Y100 K0RGB R255 G130 B0Hex FF8200

PMS 1375CMYK C0 M45 Y94 K0RGB R255 G158 B27Hex FF9E1B

PMS 1365CMYK C0 M34 Y76 K0RGB R255 G181 B73Hex FFB549

PMS 1375 100%CMYK C0 M45 Y94 K0RGB R255 G158 B27Hex FF9E1B

Keylines

PMS 174

PMS 7580

PMS 166

PMS 165

PMS 151

PMS 1375

PMS 1365

100% PMS 1375

PMS 262

PMS 260

PMS 2612

PMS 2592

PMS 2582

PMS 528

PMS 2563

Keylines100% PMS 528

Bus palettes

Bus network pattern coloursThese colours make up the network pattern used across our livery and infrastructure. They make each respective mode easy to recognise.








1.0.18









Regional train and coach palettes

Network Grey


Regional Train Purple

PMS 2070CMYK C60 M90 Y0 K0RGB R127 G13 B130Hex 8F1A95



Black


Light Warm Grey


Mid Grey


White




1.0.19










Network Grey


Regional Coach Purple

PMS 521CMYK C35 M49 Y0 K0RGB R165 G127 B178Hex A57FB2



Black


Light Warm Grey


Mid Grey


White




1.0.20









Regional train line and coach routes palette specifications


RGB R127 G13 B130

Hex 7F0D82

Regional train lines


RGB R165 G127 B178

Hex A57FB2

Regional coach routes

Regional train line and coach route coloursThe regional train line and coach route colours help passengers identify information about their train line and coach route. We use them on the network map, line and route diagrams, timetable headers and in the regional train guides.


specific train line or coach route. – Always use the correct line colour. – Only use the appropriate text







1.0.21









Regional train network pattern palette specifications



PMS 262CMYK C58 M92 Y12 K54RGB R81 G40 B79Hex 51284F

PMS 2592CMYK C60 M90 Y0 K0RGB R155 G38 B182Hex 9B26B6

PMS 2582CMYK C48 M80 Y0 K0RGB R172 G79 B198Hex AC4FC6

PMS 528CMYK C35 M58 Y0 K0RGB R181 G128 B209Hex B580D1

PMS 2563CMYK C22 M39 Y0 K0RGB R203 G163 B216Hex CBA3D8

PMS 528 100%CMYK C35 M58 Y0 K0RGB R181 G128 B209Hex B580D1

Keylines

PMS 174

PMS 7580

PMS 166

PMS 165

PMS 151

PMS 1375

PMS 1365

100% PMS 1375

PMS 262

PMS 260

PMS 2612

PMS 2592

PMS 2582

PMS 528

PMS 2563

Keylines100% PMS 528

Regional train network pattern coloursThese colours make up the network pattern used across our livery and infrastructure. They make each respective mode easy to recognise.









1.0.22









Ferry palettes

Network Grey


Ferry Teal

PMS 3272CMYK C98 M0 Y42 K0RGB R0 G164 B153Hex 00A499



Black


Light Warm Grey


Mid Grey


White




1.0.23









City Circle Tram palettes


City Circle Gold

PMS 872CMYK C0 M25 Y56 K51RGB R133 G113 B77Hex 85714D

Black




1.0.24









Network Grey


myki Green

PMS 382CMYK C28 M0 Y92 K0RGB R194 G216 B64Hex C2D840

Free Tram Zone Medium Green

PMS 376CMYK C53 M0 Y96 K0RGB R132 G189 B0Hex 84BD00

Free Tram Zone Dark Green

PMS 369CMYK C67 M0 Y98 K5RGB R100 G167 B11Hex 64A70B

Free Tram Zone palettes



Black


Light Warm Grey


Mid Grey


White




1.0.25









Night Network palettes

Network Grey


Night Network Indigo

PMS 296CMYK C80 M70 Y50 K80RGB R4 G28 B44Hex 041C2C

Night Network (Gradient Only)

PMS 5265CMYK C80 M80 Y35 K25RGB R64 G58 B96Hex 403A60



Black


Light Warm Grey


Mid Grey


White




1.0.26









Disruptions palettes



Black


Disruptions Orange

PMS 021CMYK C0 M68 Y100 K0RGB R254 G80 B0Hex FE5000

Light Warm Grey


Mid Grey


White




1.0.27









Special event services palettes



Special Event Services Pink

PMS Rubine RedCMYK C0 M100 Y38 K3RGB R206 G0 B88Hex CE0058

Network Grey


Black


Light Warm Grey


Mid Grey


White




1.0.28









Australian and international standards paletteOur safety and standards palette is based upon the Australian and international standards palettes. These are colour standards for specific messages on signage. This includes emergency, caution and other mandatory messages like accessible information.For more information on Australian and international standards colours, refer to:International standard – ISO 3864–1:2011 Graphical symbols – Safety colours and safety signs – Part 1: Design principles for safety signs and safety markings.so.org/standard/51021.htmlAustralian standard – AS 1318–1985 Australian Standard – SAA Industrial Safety Colour Code.saiglobal.com/PDFTemp/Previews/OSH/As/as1000/1300/1318.pdf


Safety and standards palettes


Safe Condition Green


Mandatory Blue


Emergency/ Prohibition Red

PMS 186CMYK C12 M100 Y91 K3RGB R207 G32 B47Hex CF202F

Safety and Caution Yellow

PMS 109CMYK C0 M10 Y100 K0RGB R255 G209 B0Hex FFD100

Black


White




1.0.29









myki palettes

Network Grey


myki Dark Green


myki Teal Green

PMS 3262CMYK C76 M0 Y38 K0RGB R0 G191 B179Hex 00BFB3

myki Green

PMS 382CMYK C28 M0 Y92 K0RGB R194 G216 B64Hex C2D840

Regional Train Purple

PMS 2070CMYK C60 M90 Y0 K0RGB R127 G13 B130Hex 8F1A95



Black


Light Warm Grey


Mid Grey


White




1.0.30









Authorised Officer palettes

Authorised Officers Blue


Network Grey




Black


Light Warm Grey


Mid Grey


White




1.0.31









Text/outlinesCMYK C0 M0 Y0 K89

Building highlight 2CMYK C0 M25 Y100 K0

Water 1CMYK C22 M2 Y0 K7

No accessCMYK C0 M0 Y2 K8

RoadsWhite C0 M0 Y0 K0

Open land 2CMYK C21 M0 Y45 K3


Water combined Water combined

PavementsCMYK C0 M0 Y3 K17

Building highlight 1CMYK C0 M10 Y100 K0

Swamp

BuildingsCMYK C6 M0 Y0 K26


Water 2CMYK C28 M2 Y0 K9

Mapping palette specificationsMapping palettesOur mapping palette is used as a base for the creation of maps across the network. It provides colours for geographical elements like land and waterways, and guides how we represent built infrastructure like buildings and roads.This palette works together with our other palettes to provide clear and consistent information to passengers across the network.The example below illustrates how the mapping palette works with our mode and special event services palettes.

YARRA RIVER

G7

G5

G4

G2

G6

G3

G1

BOURKE STREET

EXHIBITIO

N STREET SPRIN

G STREET

LAN

DS

DO

WN

E S

TR

EET

CLA

REN

DO

N S

TR

EET

POW

LET

T S

TR

EET

SIM

PSO

N S

TR

EET

RUSSELL STREET

LITTLE COLLINS STREET

LITTLE BOURKE STREET

MAC

ART

HUR

GEORGE STREET

HOTHAM STREET

GIPPS STREET

GREY STREET

PUN

T R

OA

D

BATMAN AVENUE

FLINDERS STREET

ANZAC

HO

DD

LE S

TR

EET

AVE

BRUNTON AVENUE

MelbourneCricket Ground

(MCG)

AAMIPark

OlympicParkOval

HisenseArena

MargaretCourt Arena

Rod LaverArena

HamerHall

ArtsCentre

NationalGallery of

Victoria(NGV)

FederationSquare

Gosch’sPaddock

Punt RoadOval

Sidney MyerMusic Bowl

Alexandra Gardens

Fitzroy Gardens

TreasuryGardens

Yarra Park

TheOval

William Barak Pedestrian Footbridge

Richmond Station

to Richmond Station

5 mins

to Richmond Station

7 mins

to Flinders Street Station

15 mins

to Jolimont Station

4 mins

Roads

Colour Palette

No access Pavement

Water 1 Water 2


Free Tram Zone


Water combined

Building


Text/Outline

Roads

Colour Palette

No access Pavement

Water 1 Water 2


Free Tram Zone


Water combined

Building


Text/Outline

Roads

Colour Palette

No access Pavement

Water 1 Water 2


Free Tram Zone


Water combined

Building


Text/Outline

introduction 2.0 brandmarks visual identity toolkit€¦ · ferry palettes city circle tram...

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