Introduction!

Chris KameenSydney Sailing School

The best place in the world to learn to sail!Accessible, fun, safe… You’ll never sail alone

Focus of tonight:Who the market isBrief overview of the barriers to sailingWhat Sydney Sailing School is doing to address theseHow you can helpWhat’s coming up and questions

Sydney Sailing School

Reason for being in existence:Get more people sailing and on the water

Who is the market?Existing sailors family and friends

Ladies aged 25-50 - make the decisions for what the kids do!

20-30 year old ex-sailors

Current Challenges facing sailing in Australia

Ageing Demographic of current sailorsAverage age that someone starts sailing is 20 years oldAbout 15% of current membership is less than 20yrs oldMajority over 60 yrs old

Perceived as “exclusive, for older people, international and dangerous”Sailing has high fixed costs not covered by council rates! (note only 7% of people that left the sport said cost was the main factor)

Motivations for new people getting into sailing

70% of people want to sail socially or for relaxation

15% want competition (compared with 34% of sailing members)

All details have been taken from the Gemba report and the YA Annual report and give a snap shot. Available on the YA website.

Overview of a similar sport: Skiing

Step 1: learn to skiStep 2: skiing becomes annual eventStep 3: purchase some equipmentStep 4: maybe join a clubStep 5: Maybe start competing

Why do we expect new sailors to go from 1 - 5 in less than 6 months?

Sydney Sailing School focus:

Address the needs of the marketSailing must be:

Fun,

social,

low time commitment,

inclusive,

safe

Convert sailing participation into club participation

We don’t want a bubble!

We need an entry point for someone throughout the pathway

Kids programs

Adult programs - including universities

Family programs

Sydney Sailing School Products

No Racing from Sydney Sailing School!

Racing is provided by the club and classes apart from the team racing and adventure races as part of midweek pay to playRacing is something that they aspire to do

Skiff sailing is awesome and people want to give it a go - we want people that are keen, motivated and able!

So what marketing are we going to do?

Online:Website and SEOFacebook and Social MediaWebinars and sailing videos

Offline:BoatshowReferrals - We need your help - especially with schoolsIncentivised instructorsT-shirts and merchandise

How can you help?

Promote the Skiff Club website to friends and familyLike our Facebook page - share stuff!

Facebook.com/sydneysailingschool

Keep us in the loop with regards school contacts and promotions in school magazines etc.Remember, we are the face of the sport - it costs a lot of time and money to get a new sailor - let’s make them feel welcome!

Upcoming events and Questions.Monthly lessons/meetings:

Did you know bowlines reduce the strength of modern ropes by in the order of 35%. Splicing is easy , we’ll show you how (10th July)14th August, 11th September

First Aid Course coming upPowerboat Handling course if requiredTeam racing at St George - including a lions match 6th JulySydney International Boat Show 2nd - 5th August Instructor induction day late August / early September

Questions!