Social Sampling. Blow your own trumpet.

Social Sampling is product sampling helping brands distribute their samples through Facebook. This enables your customers to send gifts to their Facebook friends. The free gifts circulate among groups of friends on Facebook and the consumers can actually try your product or service themselves.

Social Sampling is a new way of product sampling. Tailored to the modern consumer.

The benefits of Social Sampling:

From push to pullThe consumer hands out the samples like a brand ambassador for your product or service. This will all be arranged by us while you can relax and focus on your core business.

Viral exposureThe samples circulate on Facebook from friend to friend with valuable exposure, conversations and likes related to your brand or service.

Sampling with story tellingAnticipate on actual events like Valentine’s Day, Mother’s Day or the start of the weekend to create spontaneous interaction between friends, always with your product or service in the spotlight. Let consumers treat each other ice cream on a hot day or hot coffee on a cold Monday morning.

Measureable and targetedDon’t shoot blanks, but distribute your samples among a segmented target group. Because of our cooperation with Facebook, we are able to specifically target on gender, age, location and personal interests. After the campaign, we will know exactly whom we reached and we have the possibility to send out a questionnaire about your product or service.

How Social Sampling works.Your own Social Sampling campaign in three easy steps.

1. Building your owncampaign webpage

2. Starting yourcampaign

3. Redemption

1. Building your own campaign page.The product or service we will put in the spotlight, will have its own branded campaign web page, suited to every type of screen. The building of the campaign will be arranged from start to finish. You decide the maximum amount of products involved in the “give away’’, as well as the final date for redeeming the samples.

2. Starting your campaignAfter approval, Friendgift will launch the branded campaign web page. Consumers are now able to distribute your samples to Facebook friends free-of-charge, while also giving them an option to include a personal message. Each purchased sample will appear with a Facebook-update for the giver, the recipient and their friends. This results in valuable exposure, likes and conversations in Facebook networks – all related to your brand and product.

3. Redemption• By post shipping: the consumer redeems the sample by filling out their address information on the coupon received via Facebook. Friendgift arranges the packing and shipping of the sample shipment. You only have to deliver to samples to us, while all other services will be taken care of by Friendgift.

• Through e-commerce: by engaging e-commerce and online service, consumers will receive unique promotion- and gift codes.

• On location: the consumer redeems the sample by visiting a retail location with the coupon on his/her cellphone. This works easy and fast, without technical implantation required by the cashier.

Location-couponPost-coupon E-commerce-coupon

1

2

ok

Bijv. 1234 AD

Voornaam Achternaam...

Uw straatnaam...

Uw huisnummer...

Uw postcode...

Uw woonplaats...

bekijk gift mail link

Naam*

Straatnaam*

Huisnummer*

Postcode*

Woonplaats*

Vul hieronder je adres in waarnaar degift verzonden mag worden.

Klik op OK om de verzilvering tevoltooien.

Je kunt je gift nu verzilveren (of opeen later moment):

Friendgift Fictional Tea, LandelijkGeldig van 20-01-2015 t/m 20-01-2016Referentiecode: 4578

Friendgift FictionalTea

*When all available samples are given away, the campaign will go offline automatically. After the campaign you will receive a total overview of the results.

1

2

3Ik ga akkoord met de Algemene Voorwaarden*

Naar wie wil je deze giftsturen?

Jouw persoonlijke berichtje! (optioneel)

Zoek in vriendenlijst...

Alsjeblieft Emiel, een lekker kopjethee voor jou om de koude winterdoor te komen!

Friendgift Tea DemoGratis

Geef gift!

1. The proceeds from the Campaign page to the Send page to select a Facebook Friend and write a personal message.

2. The link to the digital coupon ap-pears directly as a post on the Face-book wall of the receiver and sender.

3. The receiver can click on the post on the Facebook wall and will be redirected to the coupon.

4. The receiver completes the Address Form on the coupon to redeem it and will then receive the sample by mail (optional: include a discount voucher for a full size product).

Social Sampling Flow

Alsjeblieft, Emiel Friendgift! Een kopje thee voor jou om de koude wintermaanden door te komen!

1

2

ok

Bijv. 1234 AD

Na ontvangst van de sample ontvang ik graagspeciale aanbiedingen en nieuwtjes per e-mail!

Voornaam Achternaam...

Uw straatnaam...

Uw huisnummer...

Uw postcode...

Uw woonplaats...

bekijk gift mail link

Naam*

Straatnaam*

Huisnummer*

Postcode*

Woonplaats*

Vul hieronder je adres in waarnaar degift verzonden mag worden.

Klik op OK om de verzilvering tevoltooien.

Je kunt je gift nu verzilveren (of opeen later moment):

Friendgift Fictional Tea, LandelijkGeldig van 20-01-2015 t/m 20-01-2016Referentiecode: 4578

Friendgift FictionalTea

GEEF AANEEN VRIEND VOOR MEZELF

© Friendgift 2015 Algemene voorwaarden Privacy Disclaimer Contact

Klik op één van bovenstaande blauwe buttons om dit cadeau aan jezelf of een Facebookvriend te

geven. Geen zorgen, Friendgift plaatst nooit een ongewenst bericht op je wall ;) Heb je nog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam

elementum vulputate sem eget condimentum. Integer commodo

imperdiet mauris ut aliquam. Nam nec ante sollicitudin, rhoncus

dolor sed, eleifend enim.

Prijs: Gratis

Friendgift Tea DemoFriendgift Tea Demo / Landelijk

Welkom op de demo actiepagina!

Leuk dat je komt kijken op onze fictieve actiepagina. Om een goed beeld te krijgen

van Social Sampling werkt niks beter dan het gewoon zelf even te proberen. Door op

een van onderstaande blauwe buttons te klikken kan je deze demo sample aan een

vriend(in) geven maar ook gewoon aan jezelf.

Een actiepagina zoals deze kan volledig opgemaakt worden in jullie eigen huisstijl.

Afhankelijk van het te samplen product wordt de 'redeem methode' hierop

afgestemd. Er zijn op dit moment vier verschillende opties: E-commerce coupon,

Adres-coupon, locatie-coupon en de Forward-coupon.

NIeuwsgierig, geïnteresseerd of gewoon belangstellend? Ga dan direct naar de

contactpagina.

*De fictieve sample op deze pagina is gekoppeld aan de e-commerce coupon.

Over Friendgift Tea Demo

Full service at FriendgiftTotal package of campaign development until distribution:

• Creation and realization of the campaign (concept, content & design).• White-label solution including a branded campaign page for desktop, tablet and mobile.• Campaign monitoring and optimization (also during evenings and weekends).• Marketing & Facebook/Instagram Ads for boosting traffic.• Customer support concerning Friendgift and sample redemption.• Fulfillment (packing, handling and distribution of samples).• Additional: sending digital questionnaire to all opt-in sample receivers for product feedback (approx. 10 questions). Generally, 65% of our contenders choose to opt-in.

New: influencers + Social SamplingProduct reviews by bloggers and vloggers combined with Social Sampling: Friendgift collaborates with well-known Dutch beauty- and food influencers to strengthen product reviews with Social Sampling. After reading/watching the product review, followers of the influencer will be invited to redeem a sample of your product and/or give it to their Friends on Facebook. In this way Social Sampling converts influencer reach into real product trial.

Nescafé & Social SamplingFacebook friends enjoyed free cups of Nescafe coffee while wishing eachother a good morning.

http://www.friendgift.nl/campagneshttp://www.friendgift.nl/campagnesSee more campaigns!

Clinique & Social SamplingWho is your #differencemaker? People in the age of 25-35 years with interest in beauty en skin care products surprised each other with a free Clinique 3-steps sample.

http://www.friendgift.nl/campagneshttp://www.friendgift.nl/campagnesSee more campaigns!

We have worked together with beautiful brands...

Start with Social Sampling

• Awareness and actual trial among targeted audiences on Facebook.

• Sampling executed by consumers themselves: convincing and sympathetic at the same time.

• CRM buildup and re-marketing: receive opt-in product feedback from consumers and send follow-up e-mails as a result of the sample.

http://www.friendgift.nl/bedrijf-aanmelden/http://www.friendgift.nl/bedrijf-aanmelden/http://www.friendgift.nl/bedrijf-aanmelden/http://www.friendgift.nl/bedrijf-aanmelden/http://www.friendgift.nl/bedrijf-aanmelden/

Nu starten

Disclaimer: The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.