mobile social apps market eng version

Copyright © 2010 Nobot All Rights Reserved. � 1�

NOBOT Inc. January, 2011

h"p://www.ad-‐maker.net/ h"p://www.facebook.com/pages/Nobot-‐Inc/148174558553744

h"p://twi"er.com/NobotInc

Mobile Social Apps Market


Social Networking


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Expansion of Social networking


Huge Social Apps (MAU)

Source : insidesocialgames.com etc..

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1month 95,000,000 users


Social Graph x Apps Sharing the results of gaming, score, “replay” to Facebook Wall and friends

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With first impact,�rapid growth by Social graph�


Display ads (PC) by dominated by Social Networking

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Display ads by Social networking in EU


Smartphone Market


Smartphone vs PC

Source : appannie.com

Anytime Anywhere Moving Geo-info Smaller Display Connectivity Much users Computing Power …

There are some differences


Smartphone subscribers

Source : NOBOT estimated

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Smartphone Ads market Apps market is expanding. US market is ten times higher than Japan’

Source : NOBOT estimated

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Number of AppStore/Android Market Apps Total Apps DL Forecast

Billion


But mess…

AppMarket Top 20 Grossing Ranking

Source : Appannie.com 9th Jan 2011

Apps category in top chart are different because not only nationality, but also Demographic

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AppStore US Top Ranking


in-apps purchase are popular

AppStore Japan Top Ranking Still in-apps purchase is early stage



Apple / 2010 iPhone Top10 apps

Source : Apple

50% of paid has in-apps purchase and 30% has social

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Source : appannie.com

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In-apps purchase

Of course, there will be difference between Japan and US, but Social apps, gaming and in-apps purchase have big potential in Japan in future, too


Social apps Trend


Smartphone vs Feature phone

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Users use Social networking and others more on Smartphone

In past 30 days, apps usage in US


Mobile Social Apps/Media by Category

Category Example

Online Social Networking Facebook, Twitter apps

Mobile Social Networking Social networking based on mobile

Location based service (Recently, with coupons are popular)

Foursquare, Yelp etc..

Sharing, Streaming Flicker, Ustream etc.. UGC(*)

Social gaming Gaming with social function

*Contents share with Social Channel Sharing by Social CH

* Web site and apps linkage with Social channel

アプリやサイトの via Socialでの連携

*UGC : User Generated Contents


Mobile Social Platform Competition

83 apps

8 apps

150 apps

Social Giants Social & in-apps�

Mobile giants/Mobile Social Platform Non-apps purchase model� ?


Tap Zoo / Grossing No.4 : Free

Beautiful Graphic Easy to understands Many animals, peoples

Many kind of buildings etc.. Visit your friends’ Zoo Many interactions Hire people to take care animals etc..


Restaurant Story / Grossing No.20 : Free

Achievement, Sharing. Easy to understand Hospitality


MocoSpace (Mobile Social Networking)/ Street War

Street Wars - Mobile Web based - First month 500k MAU Oct, 2010 - Virtual currency, ARPU 13$ - 50% of Active Users play games daily - 15M play in one month

12M users, Mobile based Social networking

Source : Mobile Commerce Daily, Social times etc.. http://www.mocospace.com/streetwars


Geosocial Universe

Source : Jess3

Smartphone x

Geo X

Social Graph X

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Location Based Service (LBS) apps


Needs for Social apps in future Anywhere, At same time, Optimized for each circumstance, Applying Social graph


Von Voyage…

mobile social apps market eng version

Technology

huge social apps mau

social graph x appssharing

results of gaming

nations population

display ads pc

facebook wall