introduction of broadway musical into penang

8/2/2019 Introduction of Broadway Musical Into Penang

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MICROECONOMY

The Company

All the interrelated functional groupswithin the company form the internalenvironment.All these departments must work inconcert and according to the marketingconcept to think consumer.


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CustomersCompany should undertake market research and

understand consumers needs and wants.


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Competitors

Marketers must know their

competitors strengths todevelop positioningstrategies that differentiatetheir own products againstthe competitors.

Example: The Wizard ofOZ is a Stage Musical

showing on 28 April 2012-6 May 2012 in KL.


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SuppliersSuppliers are an important link in the companys

value delivery system.Marketing managers must pay attention to theavailability of supplies, because shortages,delays, and strikes could damage customersatisfaction.Example: Musical instruments, Stage, TheatreEquipment, Studio Equipment


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MACROECONOMY (PESTEL ANAYLSIS)

Definition

- study of the behaviour of theeconomy as a whole

- Macroeconomic analysis -determine whetherexpanding production -welcomed by market(Investopedia,2012)


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POLITICS

No political affairs ministers strong support thismusical as this can tighten the bonds of thechildren and their family loving, harmonious andhappy family


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LEGAL

No legal issues exist if all the actors and actresshave the permit on performing in MalaysiaMusical is suitable for all children above 8 years oldand there is no any explicit side of the musical


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ECONOMICS

- Boost up economy in Penang .. Statistic onstudent population in Penang


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SOCIAL

- Create bonds between parents and children parents spend time with their children

- Relationship become more favorable and morepleasant

- Reduce crime rate in society


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-Wicked offers a variety of programs aimed forbudding talents likeE.G: Wicked Young Writers Award, MousetrapTheatre Project

- they also have a program aimed for nurturing theirfans about good deedsE.g:Teach The Difference What Will Elphaba Do ?Program


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Enviromental-Wicked the Musical is very big on promoting the

importance of going greene.g- Wicked Day ,to raise money for The WoodlandTrust's "More Trees More Good" Heartwood ForestAppeal.

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TECHNOLOGICAL

- InternetCustomers can book tickets and check time andvenue through our websiteDVD release of the live-show and the soundtrack isavailable on Amazon.Facebook and Twitter to keep fans informed aboutfuture musicals

-Stage Production

Stage Projections and Plasma Screens>instead of using the usual stage props , plasmascreen and world-class stage projections will be used


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REFERENCES

1. http://www.seri.com.my/v3/files/quarterly_penang_ statistics/2011/Q1_Jan-March_2011.pdf

2. http://www.investopedia.com/articles/02/120402.asp#axzz1oRch8Yhh

3. http://www.thegraycircle.com/wicked.htm
http://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.investopedia.com/articles/02/120402.asphttp://www.investopedia.com/articles/02/120402.asphttp://www.thegraycircle.com/wicked.htmhttp://www.thegraycircle.com/wicked.htmhttp://www.investopedia.com/articles/02/120402.asphttp://www.investopedia.com/articles/02/120402.asphttp://www.investopedia.com/articles/02/120402.asphttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdfhttp://www.seri.com.my/v3/files/quarterly_penang_statistics/2011/Q1_Jan-March_2011.pdf

introduction of broadway musical into penang

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