introduction position your online or offline business quickly and safely grow a huge army of...
TRANSCRIPT
Introduction
Position your online or offline business
Quickly and safely grow a huge army of potential clients
Productively interact with your new and existing clients
7 very easy to follow steps
Millions of dollars have been invested
Social networking and identity service
500 million users where 359 million are active
Social layer
Crazy marketing machine
What is Google+?
Second Biggest Social Site
Social Layer
Uploading and Sharing photos
1+ button
One-way Connecting
Posts are indexed
Why Google+?
Hangout-multi-person video chat
Fastest growing profile
40% of marketers use Google+
70% of marketers want to learn more about
67% of marketers plan on increasing
+1 used 5 billion times per day
Why Google+?
625,000 join Google+ everyday
Active users spend 60 minutes a day
“+1” button increases page traffic by 350%
Core audience in the United States
Middle-class income bracket
Brands, products, companies, and organizations may build their presence.
Why Google+?
THERE IS A LOT OF MONEY TO BE MADE HERE…
Why Google+?
What is a Google+ Page
New online home for your business on Google
Webpage you create and connect to Google Plus
A Google account is necessary
The owner will remain anonymous
What is a Google+ Page
Personalized URL
Makes it easier to connect with Google.com
You can create any kind of Google Plus page
The Google+ Page is the greatest way you can get the most out of Google+
https://plus.google.com/+yourbusinessname
The 7 Steps to Google+Marketing Success
Step 4: Create the “About” section
Step 5: Google+ Marketing ToolsStep 6: Posting
Step 1: Pick Your TopicStep 2: Create your Google+ Page
Step 3: Upload the cover and profile images
Step 7: Getting Followers
What kind of people are you trying to reach?
What do they look like?
What are they looking for?
What do you actually do for them?
What kind of information would they be interested in knowing about and would pay for?
Step 1: Pick your Topic
How would they like to reach that content?
Where are they from?
What are your competitors offering to your audience?
Can you offer a better service than your competitors?
How much money are they actually paying you for it?
Step 1: Pick your Topic
Step 1: Pick your Topic
http://www.google.com/+/business
Step 2: Create your Google+ Page
Step 3: Upload the Cover & Profile images
Step 3: Upload the Cover & Profile images
Let them know the topic in just a few seconds
Avoid the use of a Call to Action
Show clients or customers what they really want
Use related colors
Special announcements
Step 3: Upload the Cover & Profile images
Profile image for logo, product of photo
Show logo in the cover if it’s not in the Profile image
Avoid hard to read text
500 x 500 for Profile Image & 2120 x 1192 for Cover image
Use clear images that are not confusing
Step 4: Create the “About” section
Step 5: Google+ Marketing Tools
Circles
What’s Hot
Community
+1 Button
Hangout
Post something of value
Questions are great
DO NOT post like crazy
Post experiment for +1s
Post experiment for comments and shares
Everybody loves presents
Step 6: Posting
Step 7: Getting Followers
Step 7: Getting Followers
Step 7: Getting Followers
Vs.
Reason #1: Easy to click Reason #2: Real IntentionReason #3: Real PeopleReason #4: Easy to ReadReason #5: Open rate doesn’t existReason #6: Real Viral PowerReason #7: 100% Free
Step 7: Getting Followers