introduction to conversion rate optimisation (cro) #atyc
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#ATYCAsk The Young Cow
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www.youngcow.co.uk
First, what is it?In internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.
Higher conversion rate = better ROI
Conversion Rate
Optimisation
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Increasing the percentage of leads (visitors) to your landing pages that convert based on specific actions you have in place as part of your KPI’s.
How you get more bang for your buck!
What does it mean for your business?
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Wanna know how to get more from
your existing campaigns? Tell me more.
A: 100 Visitors 23 buy your £100 product. Total revenue = £2300
B: 100 Visitors 11 buy your £100 product. Total revenue = £1100
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Here’s where you start
LIFT Modelfor Conversion AnalysisUse the LIFT Model to analyse your pages and identify conversion blockages.
What's involved?
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Experiments and testing
Tools include:1. Unbounce2. VWO3. Five Second Test4. Google Analytics
Experiments5. Convert
Experiment6. Maxymiser7. KISSmetrics8. AB Tasty9. Optimizely
More info: http://www.conversion-rate-experts.com/split-testing-software/
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Over to you!
Awareness is the beginning of all Change…Where can you use Conversion Rate Optimisation (CRO)
Marketing Channels• Google Adwords• Facebook• Twitter• Search Engine Optimisation• Content Marketing• Email Marketing• Video – YouTube, etc
Landing Pages• General Pages
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Use this knowledge to enlighten yourself about CRO.
Test & Measure if it can work for your business.
Find out what works, what doesn’t and improve on what does!
Resources• http://www.widerfunnel.com/solutions/our-process • http://www.quicksprout.com/the-definitive-guide-to-conversion-optimization/• https://qualaroo.com/beginners-guide-to-cro/
Conclusion
#ATYC - Ask The Young Cow
Every Wednesday 1pm UK
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