Introduction to DECA

Chris DormanHarrison High SchoolHarrison, Arkansas

Unit 1

Marketing

Career & Technical Education

A course or set of courses designed to prepare students for specific careers - also called Career Education.

Includes: Agriculture, Business, Family & Consumer Science, Furniture Manufacturing, Journalism, and Marketing Education

Marketing Education

A course designed to provide students with fundamental skills and concepts needed for success in careers in marketing, management, and entrepreneurship.

Frameworks 1.1

EntrepreneurshipThe process of starting and

operating your own business.

Frameworks 9.5

Frameworks 9.5

Trent Sanders and Sara McLeod (Class of 2013) Operate their Business

Anyone can be an entrepreneur

and you can begin at any

age!

Entrepreneurs

Parts of Marketing Education• Classroom Instruction – What we are doing now!

 • Work-Based Learning – Optional. For those

students who either leave school early, and/or want the additional one unit of credit available each semester for their work experience.

 • DECA Chapter Activities – Includes State and

National Competition. Also includes projects for Arkansas Children’s Hospital and the Muscular Dystrophy Association.

Work-Based Learning• The student must complete an average of 15 hours

of work experience each week. • The student must be able to show documentation of

employment. Example: paycheck stub.• The employer will complete an evaluation form of the

student employee each semester. • The student must keep an employment journal

documenting work hours.• The student must have 270 hours each semester to

receive work experience credit.

Work-Based Learning

Students will have:

• Training Stations

• Training Station Sponsors

Training Station

The business that cooperates with the school to provide training and learning experiences for students enrolled in Marketing Education classes.

Photos of Students Engaged in Work-Based Learning

Training Station SponsorThe employer or supervisor responsible for training and evaluating the student.

Kolin at Edwards Grocery with his training station

sponsor.

DECA Chapter Activities Officer Installation Breakfast DECA Month Activities Field Trips – Memphis Grizzlies MDA Project ACH Project Food Drive State Competition International Competition

Pro Sports Career Day“This event is an education workshop

presented by the Memphis Grizzlies management team. This event is a unique opportunity for marketing students to get insight into the day-to-day marketing in sports organizations.

Speakers from four different departments in the Grizzlies organization will talk about their role with the team.

In addition to the panel discussion, there will also be a college fair featuring some of the best business and sports programs across the Mid-South.”

Photos from Pro Sports Career Day

Pro Sports Career Day

Officer Installation Breakfast

• Friday, September 11, 2015 – 7:30 AM in the Marketing Classroom.

• DECA Chapter Officers are responsible or organizing and arranging for the installation breakfast.

Officer Installation Breakfast

Photos from Officer Installation Breakfast

• President • Vice President • Treasurer• Historian• Social Media Correspondent

DECA Officers

What is DECA’s mission?DECA prepares emerging

leaders and entrepreneurs in marketing, finance, hospitality and management in high school and colleges across the globe.

DECA’s Guiding PrinciplesDECA prepares the next generation to be:

• Academically Prepared– DECA members are ambitious, high-

achieving leaders equipped to conquer the challenges of their aspirations.

DECA’s Guiding Principles

• Community Oriented– Recognizing the benefit of service

and responsibility to the community, DECA members continually impact and improve their local and broader communities.

DECA’s Guiding Principles• Professionally Responsible

– DECA members are poised professionals with ethics, integrity and high standards.

DECA’s Guiding Principles• Experienced Leaders

– DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.

What does DECA do?• Integrates into classroom instruction• Applies classroom learning to

DECA’s competitive events program• Connects to business• Promotes competition, free

enterprise, and entrepreneurship

• DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction.

What does DECA do?

DECA is Co-Curricular • DECA is a co-curricular organization NOT

an extra-curricular activity - this means that DECA activities are directly related to classroom instruction.

• DECA has more than 200,000 high school members participating through 5,000 chapters in all 50 states Guam, Puerto Rico, District of Columbia and 8 countries.

Frameworks 1.1

History and Growth of DECA• DECA began during the period between 1937

and 1942 and was primarily referred to as D.E. Clubs

• These initial Clubs were formed primarily because students who were enrolled in D.E. classes were working after school and did not have time to participate in extra-curricular activities such as athletics - so they formed their own organization.

• DECA was officially founded in 1946 at the National level.

This photograph is from one of the early National DECA meetings.

History and Growth of DECA

History and Growth of DECA• The Harrison DECA Chapter was officially chartered in 1957.

– Dwight Eisenhower was President of the United States.– The Soviets launched the first artificial satellite – Sputnik.– The Brooklyn Dodgers moved to Los Angeles.

Harrison’s Original Charter

from 1957

• Arkansas was one of the first 17 charter states that founded DECA in 1946.

• There are over 5,000 high school DECA chapters across the nation and the world.

• DECA has two primary divisions: high school and collegiate.

• The collegiate division has more than 15,000 members in 200 chapters in 36 states and Canada.

Organization of National DECA

• The permanent home for National DECA was constructed in 1975 at 1908 Association Drive in Reston, Virginia.

Organization of National DECA

Organization of National DECA

•DECA, Incorporated

- This group of people consists of the adults who are responsible for the student program. They are the state advisors.

Organization of National DECA

- This term refers to the 15 members who are elected or appointed by DECA, Inc. to set policy for national DECA.

• DECA Board of Directors

Organization of National DECA• National Advisory Board

- This group consists of representatives of donor companies who lend financial support to DECA. They serve in an advisory capacity to DECA, Inc.

• The National DECA Publication is “DECA Direct”

• The national publication website is www.DECADirect.org

Organization of National DECA

• Edward Davis was the Executive Director for National DECA.

• Dr. Davis retired at the end of 2014.

• He served as DECA’s Executive Director since 1992.

Organization of National DECA

• Paul A. Wardinski is the new Executive Director for National DECA.

Organization of National DECA

DECA Has Four (4) Regions:

1. Western Region

2. Central Region

3. North Atlantic Region

4. Southern Region – Arkansas is in this region!

Organization of National DECA

The DECA Theme Changes Each Year

Our Theme for 2015-16

DECA Facts and Information

Watch the New DECA Membership Video

DECA Facts and Information

Video: DECA Membership Video 2015-16

• The DECA Code of Ethics- A list of statements outlining

the moral and ethical standards that all DECA members should be willing

to adhere to.

DECA Facts and Information

The DECA Code of EthicsAs a DECA Member:  I will be sincere and honest. I will accept each task with confidence in my ability to perform

my own work at a high standard.I will strive with the guidance of my family, teachers, advisors,

business persons, and my own initiative, to do my best in making my community, state, and nation a better place to live.

I will strive to develop a cooperative attitude and will exercise tact and respect for other individuals.

I will be steadfast in my beliefs and in my responsibilities as a citizen.

I will demonstrate good sportsmanship in competition by being modest in victory and gracious in defeat.

• Arkansas DECA– Mr. Jim Brock is the

Arkansas State DECA State Advisor.

– Mr. Brock also serves as President of DECA Inc.'s National Board of Directors.

DECA Facts and Information

• Arkansas DECA– There are 35 DECA

chapters in Arkansas.

– The Arkansas DECA Chronicle is the Arkansas DECA State Publication.

DECA Facts and Information

NWA DECA Fall Leadership Conference

Monday, October 6, 2015

Bentonville, Arkansas

DECA Facts and Information

International Career Development Conference

April 22-27, 2016

Nashville, Tennessee

DECA Facts and Information

Nashville, TN - April 22-27, 2016

DECA Facts and Information

Photos 2014 ICDC - Atlanta

Photos 2013 ICDC - Anaheim

Photos 2015 ICDC - Orlando

State DECA CompetitionArkansas State Career Development Conference

Chancellor Hotel

Fayetteville, Arkansas

March 6 and 7, 2016

DECA Facts and Information

DECA Facts and Information

DECA Facts and Information

Photos from the 2015 State DECA Competition

DECA Competitive Events

• Principles of Business Administration Events• Management Team Decision Making Events• Individual Series Events• Business Operations Research Events• Chapter Team Events• Business Management &Entrepreneurship Events• Marketing Representative Events• Online Events• Special Activities Over $ 40,000 awarded to

competition winners

Principles of Business Administration Events

• Principles of Business Management and Administration

• Principles of Finance• Principles of Hospitality and Tourism• Principles of Marketing

These events require that students complete the written exam from the Business Administration Core and make a presentation to the judges.

Students have 10 minutes to prep before seeing the judges.

Management Team Decision Making• Business Law and Ethics Team• Buying and Merchandising Team• Financial Services Management Team• Hospitality Services Management Team• Marketing Communications Team• Sports and Entertainment Marketing Management

Team• Travel and Tourism Marketing Management Team

These events require that two students work as a team to solve a case study. The students have 30 minutes to collaborate and prep before

seeing the judges. Students will also take a written exam.

Individual Series Events• Accounting Applications• Apparel & Accessories Marketing• Automotive Services Marketing• Business Finance• Business Services Marketing• Food Marketing• Hotel & Lodging Management • Human Resources Management• Marketing Management• Quick Service Restaurant Management• Restaurant and Food Service Management• Retail Merchandising• Sports and Entertainment MarketingStudents work independently with 10 minutes of prep

time before seeing the judges. A written exam is also required.

DECA Offers Scholarships

Over $250,000 Awarded Last Year to National DECA Members

Annual DECA Banquet 2016

Harrison High School CommonsTuesday, April 19, 2016

• State competition winners recognized.• Employers recognized.• Scholarships awarded.• Program completers recognized.

Annual DECA Banquet 2016

Photos from DECA Banquet

• A program completer in Marketing– Completed both semesters of the

Marketing Class (1 Credit)– Completed at least 1 semester of

Marketing Work Based Learning (1 Credit)

– Completed Computer Applications I and II (CA I & II)

– Program completers receive a medallion.

Annual DECA Banquet 2016

• DECA Honor Stole for Graduation– Participated at the State DECA Competition.– Completed 5 additional DECA activities or

projects.– Application returned and fee to Mr. Dorman.– DECA honor students will receive a white stole

to worn at graduation.

Annual DECA Banquet 2016

Annual DECA Banquet 2016

Photos from Graduation 2014

Annual DECA Banquet 2016

Photos from Graduation 2015

In order to participate in any DECA activities you must pay

your DECA dues!

$18 due Friday August 28

Students enrolled in the Marketing class are required to pay their dues!

Test Friday!Plus notebook check!

End of the Lesson

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