Introduction to Facebook

Coryon ReddThe Accessible Expert at Coryon.com Internet Marketing530-277-2940Linkedin.com/in/coryonreddFacebook.com/CoryonMarketing

Go to www.coryon.com/PlacerSocialClass to view this presentation.

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Why Bother?• Is your market on Facebook?

Is your Business Engaging?• Can you create good content?• Can you answer questions?

Do you have a Strategy?• Facebook can fit into your existing marketing plan

Can Facebook be an Easy Addition?• Facebook can be simple, but don’t expect much• Posts and comments can be small but should be regular

Do Likes Really Matter?• Not really, unless you are marketing to them• Website traffic for offers matters most

Facebook – The Big Picture

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• Facebook is a HUGE social network – Over 1 Billion Users• Facebook is VERY popular• Active users spend over 15 minutes daily

• Key parts – Personal profiles, business and interest pages, groups, apps, sponsored advertising

• Advertising and Promoted Posts

What is ?

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• Set up a business page• Create an editorial calendar and plan out content• Use Facebook as a place to post simple content related to your

existing blogging and email marketing• Great place to research your market• Find groups, pages, places and interests

• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/

Can I use for my business?

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• Don’t be a button smasher – Boost posts carefully• Focus on your best target markets• Create a sales funnel that leads from Facebook to your website• Use Power Editor• https://www.facebook.com/ads/manage/powereditor/• Add to Chrome to advertise to very specific groups

How to advertise on

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• Create a Page• From your profile go to Pages then click Create a Page

• Upload Timeline Image – 851X315 pixels• Upload Profile Icon – 160X160 pixels

• Read More - http://www.copyblogger.com/timeline-cover-photo/

• Fill Out all Info – Add Sections• Study other Facebook Pages• Invite Friends to your Page

Getting Started with a Facebook Business Page

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Facebook ReferencesThe Basics – Facebook Help from Facebook

www.facebook.com/marketing www.facebook.com/help/382987495087424/ - Pages help

Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/

Facebook Marketing Series from Mashable – Many good articlesmashable.com/category/facebook-marketing-series

Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/

Facebook Marketing for Small Businesseshttp://www.socialmediaexaminer.com/facebook-marketing-for-small-business/

Powerpoint with Examples of Larger Companies using Facebookslideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages