introduction to facebook marketing in tourims
DESCRIPTION
Vortrag von Chuente Noufena, facebookbiz.de (Business Developement Xihit Solutions), auf der ITB Berlin Social Media Lounge 2010TRANSCRIPT
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Introduction to Facebook Marketing in Tourism
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NEWSFEED
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Facebook Seite Anwendung
one-to-one Post in den Stream:Wird vom Nutzer ausgelöst
one-to-many Post in den Stream:Erreicht alle Fans im Stream
E-Mail:(nur soweit Nutzer genehmigt)
Aktualisierung:Erreicht alle Fans in der Inbox
Inbox
COMMUNICATION CHANNELS
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FANPAGES
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APPLICATIONS IN A CANVAS
FACEBOOK APPS
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How to create viral effects?
Only apps can !
FACEBOOK APPS
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APPLICATIONS IN TABS
FACEBOOK APPS
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Send one user to facebook ...
FACEBOOK CONNECT
8
… and get 3 users back
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FACEBOOK SELF-SERVICE ADS
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Poll
Event (RSVP)
Video
Virtual Gifts
FACEBOOK HOME ENGAGEMENT ADS
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BEST PRACTICE
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AIDA
BEST PRACTICE
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BEST PRACTICEEASYJET
The Tab „Holiday Planner“ to the Canvas Page of the app
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SOUTHWEST AIRLINES
BEST PRACTICE
The Tab „More Luv“ with:
- Poll
- Comment box
- Virtual Gifts (Postcards)
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Easy Solutions
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Easy Solutions
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THANK YOU
http://www.facebook.com/fbbiz
http://www.facebook.com/xihitDE
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