introduction to facebook: opportunities and challenges for the institution

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Slides used in a talk on "Introduction To Facebook: Opportunities and Challenges For The Institution" given by Brian Kelly, UKOLN at a meeting held at the University of Bath on 29 August 2007. See http://www.ukoln.ac.uk/web-focus/events/meetings/bath-facebook-2007-08/

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  • Introduction To Facebook: Opportunities and Challenges For The Institution Brian Kelly UK Web Focus UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/meetings/bath-facebook-2007-08/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using bath-facebook-2007-08 ' tag Aims of this talk This talk aims to provide an introduction to Facebook by looking at what it is and how it is being used. The potential of Facebook to support various activities within the institution will be explored, together with potential problem areas. The talk will lead into general discussion.
  • Contents
      • What Is Facebook?
      • Examples of usage
      • Facebook: the opportunities
      • Facebook: the challenges
      • Questions
      • Discussion
  • What is Facebook?
    • Facebook is:
      • a social networking Web site
      • had the largest number of registered users among college-focused sites with over 30 million members worldwide
      • ranked between top 1020 web sites
      • seventh most visited site in the US
    From Wikipedia
  • Getting Started
    • When you register you can provide information about yourself:
      • Personal details
      • Contact details
      • Interests
    Note that I provide public information, but not personal details
  • Your Profile Page
    • Heres an example of a profile page:
      • Your details
      • Access to default applications
      • Access to applications your added
    • Facebook could be used as a personalised portal to various applications
  • Your Profile Page
    • Heres an example of a profile page:
      • Your details
      • Access to default applications
      • Access to applications your added
    • Facebook could be used as a personalised portal to various applications
    And heres how others may see your profile Boring isnt it!
  • Its a Social Network (1)
    • The strength of Facebook is when it is used as a social network. Here people can see:
      • My updates to my Facebook account
      • Applications Ive installed
      • Groups Ive joined
      • Photos & videos Ive uploaded
      • Blogs posts Ive written
      • Messages Ive sent & received
  • Its a Social Network (2)
    • Heres the page of a former colleague (now at Eduserv). This is valuable to me:
      • Spot friends in common
      • Keep informed of Andys professional interests (of interest to me)
      • Keep informed of Andys discussions with others
  • Student Use (1)
    • Example of groups subscribed by a student:
      • Student society
    Facebook seems to be very popular for use with Student union societies (nb is this a threat to similar services provided on Student Union Web site?)
  • Student Use (1)
    • Example of groups subscribed by a student:
      • Student society
    Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
  • Student Use (2)
    • Example of groups subscribed by a student:
      • Student society
      • Social
    Facebook is popular for various social activities especially for keeping in touch over summer
  • Student Use (2)
    • Example of groups subscribed by a student:
      • Student society
      • Social
    Note that Facebook provides access to videos and photos a way of providing seamless access or a bandwidth hog?
  • The Opportunities
    • Facebook provides great opportunities for the Universities:
      • Its popular
      • Its easy-to-use
      • No need for in-house development or to purchase software
      • Useful for staff and post-graduate students too
      • We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.)
      • It can provide alternative access to our services cf. MyNewport portal which took a day to port to Facebook
  • What Others Are Doing
    • MyNewport :
      • VLE/portal used by staff & students (course material, news, blogs, forums, etc.)
      • Facebook app allows students to access to MyLearning resources
      • Allows students to create their own personal learning environment in a platform other than the Universitys
    • Facebook targeted as its the fastest growing community
    • If the users like idea but want to work in another environment then that is fine
    See info on UK Web Focus blog & Michael Webbs (IT Services director at Newport College) blog
  • Whats The Downside?
    • Various concerns have been expressed about:
      • Privacy (is Facebook a private or public space?)
      • Is Facebook a space for students or for all?
      • Is Facebook a closed environment?
  • The Challenges (1)
    • Facebook can provide challenges for the institution
    • IT Service departments, for example, are always liable to receive criticisms
    • These days as well as User Group meetings and online forums, users can create their own discussion groups
  • The Challenges (2)
    • How should the departments respond?
      • Read the posts to gain feedback on areas in which improvements may be needed?
      • Join in the discussions
      • Ban such discussions / people who make inappropriate comments?
      • Ignore the groups
  • The Challenges (3)
    • Note though:
      • Departments may find support being provided on the discussion groups
      • There will always be criticism
    Do our (fee-paying) students have a right to watch crap on YouTube What if this slows network down? How does the university engage in discussions on this topic with the students?
  • Other Issues
    • There are also challenges for individuals
    What if this group Ive joined isnt about nos. of UK Facebook users, but a BNP support group? A friend has joined a group which advocates violence! Note that Facebook isnt a local University service, so it cant be banned. Is this were we need education (for staff as well as students)?
  • You Can Manage Your Privacy
    • You have control over the information others can see about you
  • You Can Manage Your Privacy
    • You have control over the information others can see about you
    • But how many users change the default settings?
    And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebooks terms and conditions
  • Terms & Conditions
    • Have you read the terms and conditions?
  • Terms & Conditions
    • Have you read the terms and conditions?
    • Its good that they comply with the Safe Harbor Agreement
  • Terms & Conditions
    • Have you read the terms and conditions?
    • Its good that they comply with the Safe Harbor Agreement
    • But how might Facebook reuse your information?
  • Terms & Conditions
    • Have you read the terms an