introduction to fuse insight labs
DESCRIPTION
FUSE Insight is a business intelligence consultancy that helps its clients strategically align their brands with the needs and aspirations of their customers and to efficiently convert that alignment into new sales opportunities.TRANSCRIPT
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FUSE Insight: an introduction
smart listening powering smart decisions
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The importance of strategic listening
"I have come to the conclusion ... that the single most significant strategic strength that an organization can have is ... a commitment to strategic listening on the part of every member of the organization." - Tom Peters
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What is the cost of not listening?
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The best strategic listening is done by professional interviewers - but that is difficult
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Nature of intelligent interviewing: complex decision trees
Have you ever used Internet banking?
How often do you use it?
How do you use it?
Do you think you might use it in the future? Why don't
you you expect to use it?
When might you start to use it?
YES
NOYES
NO
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Creating a natural, conversational experience
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Our secret sauce: auto-programming decision trees
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Our platform is used for multiple solutions
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And has been used by global brands
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Providing critical insight
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Helping companies and customers reach decision points faster
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smart listening powering smart decisions