Introduction to v5.1October 2013

“A truly marketing focussed CRM solution, allowing users to understand their customers and target their efforts accordingly.”

V5.1 Contents

Data Loader

Importing data from the outset is as simple and efficient as modern data communications can make it

MarketDeveloper is unique at this price as it comes with its own inbuilt data loader

“Unlike many CRM Marketing solutions MarketDeveloper requires no expensive or invasive set up and once your data is loaded to our system you’re ready to go...”

Single Customer View“The Single Customer View gives you the full picture of your customers allowing for intuitive, intelligent marketing.”

Everything you do in MarketDeveloper begins with the Single Customer View

All an individual’s details, marketing preferences, relationships, interaction history and permissions are available in a clear, single interface

A wide variety of security roles can be specified from the outset, so only those with correct administration levels can change data

All information can be easily updated and amended

All information can be queried upon allowing you to perform highly targeted segmentation which in turn leads to superior marketing and better ROI

Marketing Automation“A fully integrated system where you can set up, manage, broadcast and track campaigns in one place.”

MarketDeveloper performs highly sophisticated multi channel marketing campaigns through a single customer view

Using the Query Manager to perform complex data management, users can ensure their message is highly targeted and gives the best possible performance

MarketDeveloper has its own inbuilt tracking and reporting suite, allowing for detailed analytics and a measureable ROI

The highly intuitive message manager provides email and mobile templates as well as distinct “test” and “send” pages to minimise errors

The ReactorGraphics facility gives users the opportunity to benefit from highly advanced, rigorously tested and hand crafted graphic design

The package benefits from a whole host of additional features such as the “forward to a friend” functionality

Conversation Manager“Can marketers ever truly know their customers? You can get a better idea by asking them!”Perhaps the most valuable aspect of the MarketDeveloper system is the Conversation Manager suite which embraces the ethos of conversational marketing

Via a series of highly sophisticated and adaptable portals the Conversation Manager allows users to engage their customers in a real, ongoing and two way discussion

Rather than firing off marketing material why not interact

Publish, share and collect information

Conversation Manager keeps your database dynamic, increasing the amount of contactable, permissioned data.

Reporting

• Generating clear and positive reports is crucial to ensure marketing campaigns remain successful

• MarketDeveloper offers a variety of visual representations to ensure the statistics speak for themselves

“A comprehensive suite of business and marketing reports”

What we can doBusiness to Consumer

Business to Business

Under a million contacts

Over fifty million contacts

TourismTravel

PublishingGovernment

Not for ProfitLuxury Goods

RetailProducts

MarketDeveloper can be tailored to accommodate almost any requirement!

How well we do it!

“MarketDeveloper very quickly understood the challenges and their system and team have been very quick to provide solutions that are already impacting MAG Marketing productivity and ROI.”

“The MarketDeveloper system provides us with the means to both understand and communicate with our customers from a mass right down to an astonishing level of detail on a 1-2-1 basis.”

“MarketDeveloper offers insight and commitment in everything

they do, combined with a deep understanding of the issues”

“The MarketDeveloper platform has revolutionised the way we communicate with our customers. It takes information from each area of our business and creates a Single Customer View containing all interaction with Vertu. This, together with excellent management and technical support, have enabled us to segment and target customers and prospects in a way not possible before MD implementation.”

ISO 27001 is an internationally Recognised best practise certificatedesigned to underpin information and data security. MarketDeveloper was awarded the accreditation in recognition of its industry standard levels of data security.

MarketDeveloper is an official Accredited member of the Direct Marketing Association trade body, allowing it accessto a wide range of expert consultation and resources.

The ISO 9001 accreditation is awarded to companies that demonstrate a high standard of quality management principles. These include strong customer focus, motivated top management and an ethos of continual improvement.

As all MarketDeveloper operations are run from fully hosted and secure UK based servers we are proud to support the Made in Britain Campaign.

MarketDeveloper is a recognised member of the governments G-Cloud iii programme, an official list ofapproved suppliers of IT solutions to public sector and government agencies.

Proof

For more information visitwww.marketdeveloper.com