introduction to max newyork life insurance

7/28/2019 Introduction to Max Newyork Life Insurance

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INTRODUCTION TO MAX NEWYORKLIFE INSURANCE

Name of the Company : Max New York Life Insurance Founded in the Year : 2000 Name of Contact Person : Analjit Singh (Chairman) Address : Max New York Life Insurance Company Limited,

Max House,

3rd Floor,

1 Dr. JhaMarg,

Okhla,

New Delhi - 110020,

Phone: 011-6933610 Website:http://www.maxnewyorklife.com/

Rajesh Sud is the MD & CEO of Max New York Life. Sunil Kakar is the CFO of Max New York Life. John Poole is the Appointed Actuary of Max New York Life. Email: [email protected] Telephone: 1800 200 5577 SMS LIFE to 54242
http://www.maxnewyorklife.com/http://www.maxnewyorklife.com/http://www.maxnewyorklife.com/http://www.maxnewyorklife.com/


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Max new york life insurance company its one of the largest life insurance company in the world

established in 1845 in new york fortune 100 company 215billion $ under management first

company to insure women at the same rate as men in 1894 first company to cover disability

benefit first company to issue cover for unemployment/customer care on web first to offer cash

dividends to policy holders.

The company in India max came in 1985 is owned by top most pharm company Ranbaxy group

with more than 100 offices in India in 73 cities and one of the most repeated life insurance

company in India.

The products max has got 14 plans with 7 riders with more than 500 combinations to suit every

ones requirement max also deals in med claim offers 3 different health ins plans our team works

on round the clock to improve our products to suit the basic requirements recently tied up with

leading British health insurance company to launch health insurance products in India.

Insurance business in India in India insurance began in 1818 oriental life insurance company

1870 first Indian company called Bombay mutual assurance society in Mumbai started lice came

Type Private

Industry Financial Services

Founded 2000

Founder(s) Analjit Singh

Headquarters New Delhi, India

Number of locations 466

Area served India

Key people Analjit SinghExecutive Chairman, Rajesh

SudChief executive officerand Managing director

Products Individual Insurance (23 products and 9

riders/options) and Group Insurance (4 products

and 7 riders/options)
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/Financial_Serviceshttp://en.wikipedia.org/wiki/Analjit_Singhhttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Analjit_Singhhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Managing_directorhttp://en.wikipedia.org/wiki/Managing_directorhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Analjit_Singhhttp://en.wikipedia.org/wiki/Analjit_Singhhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Analjit_Singhhttp://en.wikipedia.org/wiki/Financial_Serviceshttp://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity


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into existence in 1956 law was amended in 1999 lice did not have the exclusive privileged to do

life insurance.

He expanded the companys operations and developed new types of insurance. As with other

early insurance companies in the U.S., in its early years the company insured the lives of slaves

for their owners. In response to bills passed in

Mr. Analjit Singh, Chairman, Max India Limited, said, "For the next stage of Max Life

Insurances growth and development, we view Mitsui Sumitomo as an ideal partner. We

confident that the rich experience, financial strength and risk management expertise of Mitsui

Sumitomo Insurance, coupled with our inherent strengths of people and processes we have an

even brighter growth journey in years to come."

Max Life Insurance Company Ltd (formerly: New York Life Insurance Company Ltd.) is a joint

venture between Max India Ltd., one of Indias multi-business corporations and M S Group

Japan, a Fortune 100 company. Incorporated in 2012, Max New York Life started commercial

operation in 2001 and today is one of Indias leading private life insurance companies. The

company offers individual and group life insurance products and is present across the country

through a wide distribution network of multi-channel distribution.

Max Life has 23 individual life and health insurance products and 9 riders that can be

customized. Besides this, the company offers 4 products and 7 riders in group insurance

business.

Max New York has variety of products covering Child Plans, Retirement Plans, Health Plans and

savings & investment plans.

Max New York Life has multi-level distribution network with over 650 branches and 70,000

agents.


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New York Life Building in New York City

New York Life Insurance Building, Chicago

New York Life Insurance Building (Kansas City)

New York Life Insurance Building, Montreal

New York Palace (Budapest)

New York Life Insurance Building (Amsterdam)

Torre New York Life in Mexico City


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REVIEW OF LITERATURE

Brand value is measured from two positions: customer and company. The left side of the model

Is dedicated to brand valuation from customer position.

Measuring brand value from customer viewpoint Aaker brand valuation model is used where

brand value is measured considering 5 factors:

(1)Brand loyalty

(2)Brand awareness

(3)Perceived quality

(4)Brand associations and

(5)Brand capital like patents, brands and

Channel relations.

(1)Brand loyalty

The extent of the faithfulness of consumers to a particular brand, expressed through their repeat

purchases, irrespective of the marketing pressure generated by the competing brands.

When consumers become committed to your brand and make repeat purchases over time. Brand

loyalty is a result of consumer behaviourand is affected by a persons preferences. Loyal

customers will consistently purchase products from their preferred brands, regardless of

convenience or price.


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Brand loyal consumers are the foundation of an organization. Greater loyalty levels lead to less

marketing expenditure because the brand loyal customers promote the brand positively. Brand

loyalty is a key component of brand equity.

Brand loyalty can be developed through various measures such as quick service, ensuring quality

products, continuous improvement, wide distribution network, etc.

Brand loyalty can be defined as relative possibility of customer shifting to another brand in case

there is a change in products features, price or quality. As brand loyalty increases, customers

will respond less to competitive moves and actions. Brand loyal customers remain committed to

the brand, are willing to pay higher price for that brand, and will promote their brand always.

Brand loyalty is always developed post purchase. To develop brand loyalty, an organization

should know their niche market, target them, support their product, ensure easy access of their

product, provide customer satisfaction, bring constant innovation in their product and offer

schemes on their product so as to ensure that customers repeatedly purchase the product.

(2)Brand awareness

Brand awareness is the probability that consumers are familiar about the life and availability of

the product. It is the degree to which consumers precisely associate the brand with the specific

product. It is measured as ratio of niche market that has former knowledge of brand.


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Brand awareness includes both brand recognition as well as brand recall. Brand recognitions the

ability of consumer to recognize prior knowledge of brand when they are asked questions about

that brand or when they are shown that specific brand, i.e., the consumers can clearly

differentiate the brand as having being earlier noticed or heard.

While brand recall is the potential of customer to recover a brand from his memory when given

the product class/category, needs satisfied by that category or buying scenario as a signal.

Brand awareness is improved to the extent to which brand names are selected that is simple and

easy to pronounce or spell; known and expressive; and unique as well as distinct.

(3)Perceived quality

Consumer's opinion of a product's (or a brand's) ability to fulfill his or her expectations. It may

have little or nothing to do with the actual excellence of the product, and is based on the firms

(or brand's) current public image (see corporate image), consumer's experience with the firm's

other products, and the influence of the opinion leaders, consumer's peer group, and others.


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(4)Brand associations

Brand Associations are not benefits, but are images and symbols associated with a brand or a

brand benefit.

Brand association is anything which is deep seated in customers mind about the brand. Brand

should be associated with something positive so that the customers relate your brand to beingpositive. Brand associations are the attributes of brand which come into consumers mind when

the brand is talked about. It is related with the implicit and explicit meanings which a consumer

relates/associates with a specific brand name.

Brand associations are formed on the following basis:

Customers contact with the organization and its employees;

Advertisements;

Word of mouth publicity;

Price at which the brand is sold;

Celebrity/big entity association;

Quality of the product;

Products and schemes offered by competitors;


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Product class/category to which the brand belongs;

POP ( Point of purchase) displays; etc.

Positive brand associations are developed if the product which the brand depicts is durable,

marketable and desirable. The customers must be persuaded that the brand possess the features

and attributes satisfying their needs.

(5)Brand capital like patents, brands and Channel relations.

Brand Partners is a long established Melbourne based firm, working Australia wide. Our staff

and partners are highly qualified with specialist accreditations and post graduate degrees on ourteam.

Businesses today exist in an age where the need for differentiation is critical. This signals the

emergence of what we call the brand age wherein strongly differentiated brands will dictate the

spending pattern of the discerning consumer. The business of Brand Capital is all about bringing

together the virtues of "New Capital" and entrepreneurs ability to grow their business through

this capital in the intangible space.

The success of an organization is contingent upon optimizing each of its asset class and this

sweating of assets includes the Brand Asset as well. Hence for growth oriented enterprises, from

the branding perspective, Brand Capital is the first point of leverage that enables entrepreneurs to

reach out to multiple constituents including consumers.

Brand Capital provides funding to growth oriented enterprises for their long term brand building

needs. Being an innovative solution from The Times of India Group, the core offering goes

beyond just vanilla advertising to structured client based solutions both financial as well as brand

building, in line with the entrepreneurs business plans and growth trajectory.

Brand Capital proposition has gone through constant innovation and evolution to keep up with

emerging needs and a changing business environment. Brand Capital Partners is a boutique

commercial real estate advisory, investment, and development firm located in Dallas, Texas,

serving corporate and individual clients.


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RESEARCH METHODOLOGY

RESEARCH DESIGN/PLANAfter the formulation of research objectives, the next step was to identify the tools and

procedures to collect and analyze data relevant to the research problem. A descriptive research

design was used since the data required was objective in nature. Descriptive research is the most

widely used in similar act finding approaches to a study of the present situation. Moreover, the

constraints of time did not permit the use of an exploratory method.

This Research is more related to descriptive type because the retailers knowledge, beliefs, and

satisfaction of services can be judged through this type of research. Descriptive study may be

necessary in other cases when a study could be taken up or when researcher is interested in

knowing the proportion of the people in a given population who have behaved in a particular

manner, making projections of a certain thing, or more variables.

(A) METHODS OF DATA COLLECTION

The data has collected in two ways.

Primary data Secondary data

PRIMARY DATA: -Primary data was collected to know the customers/policy holders preferences and belief.

Primary data are those, which are collected for the first time, and they are original in character. A

suitable combination of Questionnaire techniques, Personal interviews & discussions with the

respondents were used to collect the required Primary data.

SECONDARY DATA: -The secondary data are those, which are already collected by someone for some purpose and are

available for the present study. Secondary data was collected from the magazines, websites and

other such sources.


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(B) RESEARCH APPROACH

The study is quantitative in nature. It is structured, standardized, question based interview. There

are 4 to 5 research approaches to conduct a survey. We choose explorative research and

descriptive research approaches. In which, you can study the respondents more deeply. Target

population is well identified and various methods like personal interviews and telephone

interviews are employed.

(C)RESEARCH INSTRUMENT

For making survey, we used questionnaire as research instrument and for that we used following:

Close ended questionnaire Open ended questionnaire Structured questionnaire

(D)TARGET MARKET

Target market for the survey of the company is generally policy holders, adviser etc.

(E)SAMPLING PROCEDURE

The sampling procedure followed is convenience. An area was first selected and it was tried that

a diversified data from that area or information from that area could possibly be collected. For

ex: if two retailers were sampled on the same street or area, it was tried that more retailers from

different areas were surveyed instead of retailers from the adjacent areas. The retailers were

randomly picked up.

SAMPLING TECHNIQUESIn sampling technique we have used non-probability sampling technique because we have not

pre-operative list of respondent so non probability sampling technique is used for this purpose.


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We have done the survey at any time and at any place for that we do not pre decided the

respondents so we used convenience sampling technique.


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QUESTIONNARIES DEVELOPMENT

Questionnaires are typically used for feedback research to determine the current status or

"situation," or to estimate the distribution of characteristics in a population. Writing a survey

questionnaire is one of the most critical stages in the survey development process. Much of

survey questionnaire construction is common sense, but there are intricacies with which survey

authors should be familiar. It is common sense to require that the concepts be clearly defined and

questions unambiguously phrased; otherwise, the resulting data are apt to be seriously

misleading.

Five steps in writing a survey questionnaire

First: Determine the objective As discussed in last month's Best Practices Article "How to create

an Effective Survey Plan," a clear, quantitative feedback objective helps you define the scope of

your survey questionnaire and measure its success following completion.

Second: Decide the attributes to measure as with determining the objective, choose which

attributes to measure based on your objectives, and with the data evaluation you plan to do.

Several attributes you may choose to measure are:

1. Attitude

2. Knowledge

3. Skills

4. Behaviors and practices

5. Perceptions of knowledge, skills or behavior

6. Goals, intentions, aspirations

7. Demographics

Of course, it's possible you might measure more than one, but the questions will be clearly

different based on the information you are trying to gather.


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Third: Identify the audience as discussed in last month's best practices, identifying which

audience you intend to survey will affect the scope of your research. It will also affect how you

compose your questionnaire. To ensure that it is appropriate for your audience, "field test" your

survey questionnaire with people similar to your respondents before administering the final

version.

Fourth: Choose measurement scales Use scales that provide the information needed and are

appropriate for respondents.

Some choices are:

1. Fixed Response (Quantitative)

o Yes-No

o Multiple Choice

o Rating scale/Continuum (such as Likert-type scale)

o Rank ordering

(Each of these question types will be explained in detail in the next Best Practices Article.)

2. Narrative Response (Qualitative)

Narrative responses allow respondents greater freedom of expression. There is no bias due to

limited response ranges and the respondents can qualify their answers. On the other hand, these

responses are time consuming to code and the researcher may misinterpret (and therefore

misclassify) a response.

Fifth: Check reliability is a measure of how consistent the results of using a survey questionnaire

will be. By consistent we mean that respondents understand the true meaning of the question as it

is stated. Reliability is often first determined using a "pilot test" with the proposed survey

questionnaire and might also be repeated with the final version.


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CONCLUSION

Max New York Life insurance is growing day by day in the insurance business. It is the first

company to be incorporated in India as private life insurance company. It is the first from the

establishment in the volume of business in all private life insurance companies. There is efficient

coordination between workers and management. The company has accepted new technology and

therefore time is saved due to have been one of the good firms serving towards. Countrys

progress.

The company is from the service area and giving the best possible products to the customers So

that it is beneficial to the customer and society both.

Company is not only earning profit more but also they protect to the customer.

After the completion of studies of brand valuation the following conclusion can be made,


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BIBLIOGRAPHY

Books:Marketing management by Philip kotler 12th edition .part 2,

Reference:Project on Insurance The growing Business

Prasanna Chandra Projects:

Planning Analysis Selection, Financing Implementation and Review.

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h=514
http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/#hl=en&sclient=psy-ab&q=brand+evaluation+survey+reports&oq=brand+evaluation+survey+reports&gs_l=serp.3...23042.27893.1.28892.14.13.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.gvHp-vnogmo&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38093640&biw=1366&bih=51http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38http://www.google.co.in/search?q=maxnewyorklife%27s+logo+evaluation&hl=en&biw=1366&bih=514&prmd=imvns&source=lnms&sa=X&ei=pHqeUOmZGoSZ0QXXpIGwDg&ved=0CAYQ_AUoAA#hl=en&sclient=psy-ab&q=maxnewyorklife%27s+litracture+reviews&oq=maxnewyorklife%27s+litracture+reviews&gs_l=serp.3...78842.92664.1.93725.33.26.0.0.0.0.3557.10000.9-3.3.0.les%3B..0.0...1c.1.eDq9xbPk5oQ&bav=on.2,or.r_gc.r_pw.r_qf.&fp=5ba14913357b0851&bpcl=38


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www.google.com/wekipedia/insurance www.maxnewyorklife.com http://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz2E2Zu0cuu
http://www.google.com/wekipedia/insurancehttp://www.maxnewyorklife.com/http://www.maxnewyorklife.com/http://www.google.com/wekipedia/insurance


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ANNEXURE

Respected Sir / Madam,

We are the students of MBA Sem.I studying in V. M. Patel Institute of Management, Kherva.We are conducting a research project so we hope you will co-operate us in filling this

questionnaire. We assure you that the data provided by you will be kept confidential and will be

used for the academic purpose only.

Research Topic: CHANGE IN LOGO ((MAX NEWYORK LIFE INSURANCE) AND

BRAND EVALUATION

Q.1 Do you have a life insurance?

Yes No

Q.2 Do you have any life insurance policy of max New York life insurance CO.LTD?

Yes No

Q.3 List out the following companies that you know which are concerned with selling life

insurance products.

ICICI Prudential life insurance

HDFC Standard life

BAJAJ Allianz

MAX NEWYORK Life insurance

Other.


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Q.4 Give yours priorities to the factors which influence to invest in the life insurance?

Protection Childs education

After retirement benefit saving

Wealth creation

Q.5 you have earned the return on your max new yorklife insurance policy is

Positive Negative

Q.6 Companys service after the maturity is.

Strongly poor Better

Poor Strongly better

Good


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Q.7 Show your satisfaction level on service received from representative/branch.

Very

satisfi

ed

Satisfied Neutral Dissatisfied Very dissatisfied

Friendly

courteous manner

Knowledge of

Insurances product &

services

Willingness to listen

Respond to your need

Efficient service

Fast service

Recognition of you as

valued customer

Attractive appearance

Professional

Q.8 Show your level of agreement on below mentioned statements

1= Strongly Agree 4= Disagree

2= Agree 5= Strongly Disagree

3= neither Agree nor Disagree

1. maxnew Yorks all products are easy to understand.

2. All terms & conditions of all policies are very liberal.

3. Company is giving 100 % claims of policies to its customers.

4. Company is giving a higher return compare to other companies product.


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Q.9 Are you satisfied with the product of max New York co ltd?

Yes No

Q.10 would you like to prefer anybody to purchase the life insurance policy of max new york?

Yes No

Q.11Do you want to give any suggestion for Max New York life insurance?

_________________________________________________________

_________________________________________________________

_________________________________________________________

PERSONAL DETAILS OF RESPONDENT

Age : ____________Occupation: _________________

Gender: - ( ) Male ( ) female

Income: _______________

introduction to max newyork life insurance

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