introduction to outbrain amplify
TRANSCRIPT
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The Webinar Will Begin Shortly • All par'cipants will be muted • For audio, select “Mic & Speakers”
in your GoToWebinar control panel • To submit Q&A, use the “Ques'ons”
tool in the control panel
INTRODUCTION TO OUTBRAIN AMPLIFY
Will Fleiss Online Customer Acquisi'on Manager @willfleiss
#OBwebinar
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Agenda
• What is Outbrain?
• What is Outbrain Amplify?
• Benefits to your business or brand • Our Content Guidelines • Pricing and billing • Case Studies • Q&A
#OBwebinar
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What is Outbrain?
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Outbrain enables individuals to discover content that they can trust, and can each find to be interes:ng.
Our Lighthouse
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Strategy Outbrain connects the world to content
561 MILLION USERS WORLDWIDE
#OBwebinar
190 BILLION RECOMMENDATIONS
WORLD’S MOST PREMIUM PUBLISHERS
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We are global
SINGAPORE
SAN FRANCISCO
CHICAGO NEW YORK
ATLANTA
MIAMI LOS ANGELES
WASHINGTON DC
LONDON
MADRID
PARIS
TEL AVIV
MUNICH
MILAN
SAO PAOLO
JOHANNESBURG SINGAPORE
DELHI
TOKYO
SYDNEY
AUKLAND
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INTERNAL DISCOVERY
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PROMOTED DISCOVERY OUTBRAIN AMPLIFY
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BRANDS & BUSINESSES GET THEIR CONTENT DISCOVERED
9 Travel Apps For Getting Around Like a Local!Intel iQ!
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HOW WE RECOMMEND CONTENT
• Outbrain has more than 50 algorithms working together to recommend each piece of content to the most interested reader across our network
• The algorithms largely fall into the following buckets: – Personal: things we know about the reader – Behavioral: readers who read this, also read this – Contextual: related to what you are reading – Popular: content trending across our network
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How we recommend content
• Outbrain’s network is a compe''ve marke'ng place, with many pieces of
content vying for interested readers across premium publisher placements. • Each content’s Click-‐Through-‐Rate (CTR) acts as a ‘quality score,’ or in our case
an ‘interest score’, and works in tandem with the algorithms to put the most interes'ng piece of content in front of each reader.
• Finally, the content’s Cost-‐Per-‐Click (CPC), set by you, factors in to determine
which content gets recommended.
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Consumers don’t notice banners
Of display adver'sements are never seen
46%
COSMCORE, JUNE 2013
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CONSUMERS trust content
ContentPlus Research, 2013
of consumers prefer geing to know a company through content vs. ads
70%
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SEARCH SOCIAL
the 4TH online MARKETING BUCKET
DISPLAY CONTENT DISCOVERY
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What is Outbrain Amplify?
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WHAT IS OUTBRAIN AMPLIFY?
SUBMIT CONTENT
DRIVE TRAFFIC
ACHIEVE GOALS
YOUR LINKS APPEAR
FLEXIBLE CPC
$
SELF-‐SERVE
$10/day $5K/month
ACCOUNT MANAGED
(minimum spend) (minimum spend)
#OBwebinar
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the World’s leading brands
#OBwebinar
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THOUSANDS OF SMALL & medium Size Businesses
#OBwebinar
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WHAT IS OUTBRAIN AMPLIFY? ACHIEVE YOUR KEY PERFORMANCE INDICATORS
Engagement
Awareness
Website visitors
Video views High-‐value ac'ons
Installs Purchases Leads
Conversion
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2,146,827 772,858 $154,571.54
$0.20 2.63 $0.08
WHAT IS OUTBRAIN AMPLIFY?
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WHAT IS OUTBRAIN AMPLIFY? HEADLINE & IMAGE TESTING
Finding the right headline Finding the right image
A B A B
+12% higher CTR
+27% higher CTR
#OBwebinar
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5 Running 'ps 5 Running 'ps for pregnant
women
5 Running 'ps for pregnant
women
0.30% CTR
$0.30 CPC
0.12% CTR
$0.55 CPC
0.20% CTR
$0.45 CPC
What is outbrain amplify? HEADLINE & IMAGE TESTING
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What is Outbrain Amplify? CUSTOMER JOURNEY TARGETING
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What is Outbrain Amplify? CUSTOMER JOURNEY TARGETING
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• Country • State • DMA (designated
market area)
WHAT IS OUTBRAIN AMPLIFY? GEO-‐TARGETING
#OBwebinar
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WHAT IS OUTBRAIN AMPLIFY DEVICE TARGETING
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What is outbrain amplify?
Time Spent Ad Spend
PRINT RADIO TV DESKTOP INTERNET
MOBILE INTERNET
5%
19%
12% 10%
38%
45%
25%
22% 20%
4%
KPCB INTERNET TRENDS 2014
MOBILE OPPORTUNITY
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WHAT IS OUTBRAIN AMPLIFY? MEDIA BUYING INTEGRATION
CAMPAIGN TRACKING AD VERIFICATION MOBILE ATTRIBUTION RETARGETING
PUBLISHER PAGE PROMOTED CONTENT
PAID.OUTBRAIN.COM
3rd party pixel fires
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WHAT IS OUTBRAIN AMPLIFY? ENABLES RETARGETING FROM EARNED MEDIA
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Outbrain Content Guidelines
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Content & the Outbrain Pledge
We believe in the power of storytelling. We pledge to always place the user first: to help her narrow her discovery experience even as we widen her view of the world.
How do we do this? • Upholding integrity in content by rejec'ng that which intends to manipulate or
deceive. • Honoring the real estate entrusted to us by publishers by building on their
editorial mandates
#OBwebinar
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CONTENT WE ACCEPT
OWNED PROPERTIES
EARNED MEDIA
SOCIAL PLATFORMS
PAID MEDIA
• Product Reviews • Media Coverage
• Videos • Blog posts • Ar'cles • Slideshows
• Sponsored Content • Na've Adver'sing
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Content we accept
ARTICLES
VIDEOS
SLIDESHOWs #OBwebinar
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CONTENT WE ACCEPT
#OBwebinar
PRESS COVERAGE
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CONTENT WE ACCEPT SOCIAL
#OBwebinar
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CONTENT WE DO NOT ACCEPT
• Homepages and sec'on fronts • PDFs • Self promo'onal • Ad placement • Adult material
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FINANCIAL SCAMS
ADULT CONTENT
HEALTH SCAMS
WHAT YOU will never see in our network
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Outbrain Content Guidelines www.outbrain.com/amplify/guidelines
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Pricing and Billing
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Pricing and Billing COST-‐PER-‐CLICK (CPC)
#OBwebinar
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Pricing and Billing PAYMENT METHODS AND BILLING CYCLE
• Credit Card
• Inser'on Order
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CASE STUDIES
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CASE STUDIES REISS LUXURY FASHION BRAND
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CASE STUDIES EMAIL SERVICE
RESULTS: Sanebox received 80-‐100 product trial conversions per day at their
target Cost-‐Per-‐Acquisi'on.
#OBwebinar
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CASE STUDIES VISA
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RESULTS: Outbrain Amplify drove over 75,000 new visitors across Asia-‐Pacific in 6
months, making up 95% of all new visitors to the site.
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Case studies THE LINE
#OBwebinar
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#OBwebinar
QUESTIONS 1. Signup and launch your first campaign at hsp://www.outbrain.com/amplify 2. Request a personal demonstra'on at hsp://lp.outbrain.com/request-‐demo/ 3. More ques'ons? Email [email protected]
THANK YOU!