introduction to seo
DESCRIPTION
Introduction to SEO, or search engine optimisation, is a presentation on basics of SEO, the tips, tricks & techniques for a successful implementation of SEO, the do's and don'ts of SEO, the approaches to SEO, keyword optimisation, using page titles, meta description, image optimisation, how to use SEO for Wordpress, the various plugins available in Wordpress, using Yoast for Wordpress SEO, introduction to Google Webmaster Tools, etc.TRANSCRIPT
SEARCH ENGINE OPTIMISATION
(SEO)
About me..
• Srinath Paranji • Marke?ng/Digital Analyst • Run an online mathema?cs
educa?on website, viz. www.sunshinemaths.com
Search Results on Google
Search Results on Google
Meta Descrip?on URL
Title tag
What is SEO? And why SEO? • SEO is the process of improving
websites to achieve higher rankings (& visibility)
• 85% of traffic is referred by search engines
• 90% don’t go beyond the first 30 results (72% first 10 only)
Key Elements of SEO
• On-‐page content • Links • Social
On page op?misa?on • Keyword • Page ?tle • Meta descrip?on • URL/Permalinks • SEO ?tle • Images • Body of the page
Keywords
• Should appear enough ?mes on the page (~5% of the word count)
• Try and use related keywords • Use different varia?ons
(tense, plural, etc.)
Key Elements of Search Results
• Title tag – 60 char • Meta descrip?on – 156
char • URL – 75-‐92 char
DO try and have….. • A good domain name • Exact match, preferably (e.g.
www.joeplumbing.com ) • Simple and Easy to
remember & understand • Avoid underscores, -‐, ‘, etc.
URL set-‐up for SEO benefit Bad domain name structure • www.mysite.com/p-‐4379/ ✗ Good domain name structure • www.mysite.com/ar?cle/
topic/ ✓
URL set-‐up for SEO benefit • Single domain • Shallow folder structure with
relevant words • Keywords in page name,
separated by hyphen • www.joeplumbing.com/plumbing-‐
repairs/taps • www.joeplumbing.com/plumbing-‐
repairs/drains
Good Content is the Key
• Relevant • Well-‐wrijen • Current • Value Adding • Compelling
Link Internally
• Add links from within one page to the others
• Don’t have your pages in isola?on
• Have anchor text for the links
Do NOT…
• Duplicate web content across mul?ple pages (you will be penalised)
• Meta descrip?on
Image op?misa?on
× Img_2457.jpg
ü Tap-‐repair-‐1.jpg ü Fixing-‐taps-‐1.jpg
Image op?misa?on
• Always use image alt-‐tags
• Use the keywords in your alt-‐tags
ü Tap-‐repair-‐1 ü Fixing-‐taps-‐1
Social Media Elements • Google+ • Facebook Shares • Facebook Comments • Facebook Likes • Pinterest • Twijer
Social Media • Have a strong and
consistent social media presence
• Tie it with content marke?ng
• Promote your site through social media channels
Responsive Web Design • Your site should be mobile
and tablet friendly
Wordpress SEO Plug-‐ins
ü Wordpress SEO by Yoast • All-‐in-‐one SEO pack • SEO Ul?mate • SEOPressor • ….
Yoast SEO Interface
Yoast SEO Interface
Google Webmaster Tools • Track your site for technical
issues Ø Crawling/crawling errors Ø Page errors/page redirects Ø Page load speeds Ø Sitemaps Ø Links to your site Ø ….