introduction to social media in construction
DESCRIPTION
Presentation to SELCA May 2011. Introduction to use of social media or realtime web in constructionTRANSCRIPT
in construction
social media
martin brown
in construction
SELCA May 2011
t: @fairsnapemartin brown e: [email protected]
Why social media?
Its where you will find your customers,clients, staff, suppliers, contractors,friends …. people
Its not a new thingbut a new way of doing old things,
…. like talking and communicatingand having conversations again …
something emails killed?
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
visibility
intelligencelearn + share
communicate
see and be seen innovative punch above weight
leads industry + Market client + competitor
sustainability best Practicegood news
staff + clients … people conversations
relationships
Why use social mediain construction ?
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
Bids and Interviews
Contractor Interview Team
Project Team Client
t: @fairsnapemartin brown e: [email protected]
Confidence
Know the client’s culture
Keep eye contact
Enthusiasm
Evidence
Be a team
Share experiences
Be real
Don’t rely on technology
@fairsnape: running bid presentation skills workshop:-What’s your number one tip for presenting at interviews?
Real-time helpfrom twitter
t: @fairsnapemartin brown e: [email protected]
Blogs
new look project diaries?
Learning from clients
t: @fairsnapemartin brown e: [email protected]
Web Project SheetsLinks to Building / Facilities websiteInnovative solutionsClient websiteContractor websiteSupply Chain linksProject Blogs + ImagesGoogle Maps
QR Code (for accessing online info from printed version)
AllowFeedbackRSS Sharing onwards
Make project sheets come alive again
t: @fairsnapemartin brown e: [email protected]
this presentation online
Great forgetting widerreach of yourpresentations
and …
t: @fairsnapemartin brown e: [email protected]
… limitless opportunities for QR codesSource: SMPR @katiebrowntweets
t: @fairsnapemartin brown e: [email protected]
Construction need to
unlockthe potential of social media
t: @fairsnapemartin brown e: [email protected]
Poorcommunications at
the root of mostconstruction
problems?
t: @fairsnapemartin brown e: [email protected]
French politician Alexandre Ledru-Rollin
“There go my people I must find out
where they are
going so I can lead them.”
t: @fairsnapemartin brown e: [email protected]
Don’t forget to measure
Social Media is like any otherInitiative …
Guidelines Objectives Targets Measure Evaluate
t: @fairsnapemartin brown e: [email protected]
And have some form of fair play
Web Use Guidelines Policy
or
Code of Conduct
t: @fairsnapemartin brown e: [email protected]
Getting started
Join LinkedinExplore your digital visibilityEngage with twitter (top 20?) Put site pictures to workExplore QR
t: @fairsnapemartin brown e: [email protected]
There’s a party going on …you got an invite, now, do you …
Ignore the invitation …
Go but sit in the corner …
Wear a paper bag over your head
Burst in and shout
or
turn up and just act normal
in construction
SELCA May 2011
social media
martin brown
@fairsnape