introduction to the world of online
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Introduction to the World of Online. Bright Digital Minds Delivering Great Digital Results. Agenda. 17:15 - Welcome and Introductions 17: 2 5 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – Buying Path 18:30 – Go Mobile 18:40 – Any Questions - PowerPoint PPT PresentationTRANSCRIPT
I N T R O D U C T I O N T O T H E W O R L D O F O N L I N E
Bright Digital Minds Del iver ing Great Digital Results
A G E N D A
17:15 - Welcome and Introductions17:25 – Digital Landscape17:45 - Google18:00 – Social Media18:15 – Buying Path18:30 – Go Mobile18:40 – Any Questions19:00 – Quiet Pint or Two!
H A N N A H S W I F T
• Founder of award winning Bright Digital Minds
• Over 6 years digital marketing experience• Specialise in Affiliate Management, Social
Media and Marketing Strategy.• Drum Magazine – 30 under 30 women in
digital marketing• Committed to giving back to the
community
W H O W E A R E :
A dedicated team of digital marketers based in Bakewell
A B O U T T H E C O M P A N Y
• Founded in 2011• 7 strong team of marketers and
content writers• Large client base including high
street names and B2B corporations• Collection of experts dotted around
the room tonight
W H O W E W O R K F O R :
W H O A M I ?
P E T E R D I C K E N S O N
T O D A Y
• The internet is an amazing marketing tool– Website technology is advancing incredibly
quickly– A website is now incredibly cheap to build– Loads of free marketing tools and websites
• Online is trackable and customisable– Imagine changing the layout of Tesco for each
customer• The internet is not a miracle channel – it
does require effort
S O C I A L M E D I A R E V O L U T I O N
I N T R O D U C T I O N T O O N L I N E
• £78bn – 2012 online sales• Around 9/10% of all retail sales are
made online• Online is still growing – Christmas
2012 up 17.4%• Offline growth has stalled –
Christmas 2012 up 0.3%• Multichannel is getting bigger
I N T R O D U C T I O N T O O N L I N E
• 35% of traffic received is from search engines– 90.6% of search traffic is from Google
• 1 in 6 page impressions in the UK is on facebook– 7.5% of traffic received by websites is
from Facebook
I N T R O D U C T I O N T O O N L I N E
• Go Mobile– 27% of emails are opened on a mobile
phone– 84% of mobile revenue is from the Ipad– Site Useage• Ipad users spend most time per page.• Mobile users least time per page• Mobile users most pages per visit
G O O G L E
S E A R C H E N G I N E B A S I C S
• On average 35% of website traffic comes from Google – You must sell your site to Google
• Basics– Onsite
• Page Headers• Keywords• Image Tags• Robots• Duplicate content
– Offsite• Links
– Link Titles– Bad Links
– Panda & Penguin Updates
S E A R C H E N G I N E B A S I C S
• Buy Adverts on a Per Click Basis– Search result pages– Product listings– Retargeting– It’s not just price• Quality adverts• Quality landing pages• Interested clickers
F A C E B O O K
S E A R C H E N G I N E B A S I C S
• Create Pages– Interact with customers and potential
customers– Buy ads to your posts– Buy ads to your pages– Grow fanbase with competitions, but
monitor carefully• Be-careful not to spam!
E M A I L
E M A I L
• Always be collecting emails– Customers – Enquiries– Stock updates– Competitions
• You can email people in the process of transaction
• You cannot send 3rd party emails without permission
• Be-careful not to spam!
T W I T T E R
T W I T T E R
• 140 characters of content• Conversation• Search• Retweet• Promoted Tweets• #Hashtags
P I N T E R E S T
P I N T E R E S T
• Pin Pictures• 95%
female!• No
advertising model - yet
M A R K E T I N G 1 0 1
• Not every person is ready to buy your product or service– Either not ready– Or not in a position to buy– Build your brand
• Lead generation– Can’t buy solar panels on your roof as a number of variables
• Such as size of roof• Direction roof facing• Electrical wiring
– Balancing quality data with getting contact details– Incentivise people to leave data
• Win prizes• Free brochure• Discount on ordering later• Book a no quibble call
– Don’t forget to book a time– Show some good sample sites
T O P T I P S
T O P T I P S• Website – contact details are essential!
– Writing content• People will come and read your content• Other businesses will link to you
– SEO– Traffic
• Facebook Pages– Start talking– Monitor what gets more interaction
• Twitter– Follow related people– Change times and days of posts
• LinkedIn• Email
– Mailchimp – Send when you have something to talk about ie new products or
offers
T O P T I P S– Work out who you want in your business?
• Locals/Tourists/Both• Where do they hang out?
– Use other local businesses to help grow yours• People use smart phones when they are out
– Promote in pubs, B&B’s & restaurants• Share across social media• Totally Locally / Local listings sites
– Reviews• Trip advisor
– Group Buying• Wahanda• Groupon
– Build your brand• With customers• With referrals
– Brand advocates
Q U E S T I O N S A N D A N S W E R S
F O R M O R E I N F O
Brightdigitalminds.co.uk