online markets world program guide

4 www.onlinemarketworld.com

20082008

5Copyright 2008. Show produced by interact365.

October 1-3, 2008 Moscone West Convention Center, San Francisco


20082008

9:00 - 10:00 am10:00 - 10:30 am10:30 - 11:45 pm11:45 - 12:15 pm12:15 - 12:45 pm

12:45 - 1:00 pm1:00 - 2:15 pm2:15 - 3:00 pm3:00 - 4:15 pm4:00 - 6:00 pm4:30 - 5:00 pm

9:00 - 10:00 am10:00 - 10:30 am10:30 - 11:45 pm11:45 - 12:15 pm12:15 - 12:45 pm

12:45 - 1:00 pm1:00 - 2:15 pm2:15 - 3:00 pm3:00 - 4:15 pm

9:00 - 10:15 am

10:15 - 11:45 am11:45 - 1:00 pm1:00 - 2:15 pm2:15 - 3:30 pm

Friday, October 3, 2008

Wednesday, October 1, 20082006 2008

Thursday, October 2, 20082006 2008

2000 2002

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Igniting a Killer ViralMarketing Campaign

Keynote: Finding Your Own Path to SuccessHolly Eve Suttman, Founder, black & light co

Retail Email: LeavingMoney in the Inbox

Killer Tactics for Seasonal and Event-Driven Sales

Fraudulent Trends and What to Do About Them

Site Security: What to Check, How to Remedy Common Problems

What If: Questions You Should Be Asking

Who's Choosing Which Payment Options and Why

Social Media Metrics

Video Marketing: Tips, Tools, Techniques, Traps

Secrets of Effective Blogging

How to Make InternationalSelling Profitable

Customer Lifetime Value: What It Is, WhyIt Matters and What You Should Do Differently

Advanced PPC: What It Is,How to Avoid the Pitfalls

Merchandising TechniquesThat Increase Sales

Managing Brands in an Eraof Customer Empowerment

Why Drop Shipping Makes Dollars and Sense

Navigating the Online Advertising Maze

Behavorial vs. Contextual Targeting

Beyond PPC: What's Next in Online Advertisin

Beating the Big Boys:How to Compete on a Shoestring Budget



2014 / 2016 2018 2020

2014 / 2016 2018 2020

2006 2008 Special Programs

Keynote: Growing a Brand in Times of ChangeKathy Ireland, CEO, Kathy Ireland Worldwide

Keynote: Creating an Online SensationTony Hsieh, CEO, Zappos.com

Keynote: Why Now is the Best Time to Sell OnlineMarsha Collier, Author, eBay for Dummies Series

Paid vs. Organic Search

Top 10 Search Marketing Mistakes

Affiliate Marketing: What's Working, What Isn't

Social Networks: Reality vs. Hype

Landing Page Testing Best Practices

Streamlining the Checkout Process

eCommerce “Must Haves” and “Should Haves”for the Small, Medium, and Growing Business

How to Choose the Right Technology Partner

Best Practices in eCommerce Implementations - Whether In-House, Licensed, On-Demandor a Hybrid eCommerce Implementation

Marketing Tips that Drive Sales

Optimizing Your Presence on eBay

Search Engine Optimization - Get Found Online or Get Left Behind!

Improving Social Media Marketing Effectiveness

How to Manage Sales and Use Taxes and Increase Margins

Managing Online Marketing Disconnects

Five Things You Need to KnowAbout Online Lead Generation

Eight Innovative Strategies to Turn Browsers into Buyers

Multichannel Brand Management

Eight Laws of eCommerce

The Truth About Local Search

Improving B2B Marketing Effectiveness

Reputation Management on the Wild, Wild Web

How Product Ratings and ReviewsAffect Branding, Sales and Returns

How to Build Customer Communities

Web Design for Higher Conversion

The Tightwad's Guide to Usability Testing

Seven Deadly Sins of Site Design

Leveraging the Market Aggregators

Elements of Stylish Email Design

Best of Web 2.0 in B2B and B2C

Web Analytics Glory in Just 30 Minutes: Measure More Than Clicks

Campaign Optimization: MeasuringAds, Search and Email

Mobile Marketing: Adding Mobileto the Social Marketing Mix

Web site Conversion: Small ChangesThat Make a Big Difference

Are Free Returns a Strategic Advantage?

Turn Marketing On! Symposium Wednesday

PeSA / ECMTA 10am - 5pmRoom 2024

Thursday

Flashecom Symposium 1pm - 5pmRoom 2022

Friday

Turn Marketing On! 9am - 10:30 amRoom 2008


20082008


20082008

Powerful e-commerce platforms



Advertising Track

Branding and Merchandising Track


20082008Customer Empowerment Track

Growth Strategies Track



Marketing Track

Markets Track


20082008

Metrics Track

Payment and Checkout Track

Risk Management Track



Search Track

Site Design Track


20082008

Social Media Track One

Social Media Track Two



Technology Track

Special Events

Melissa Data Corp.

John Smith III PhD

22382 Avenida Empresa Ste 100

Rancho Santa Margarita, CA 92688-2112

949-589-5200

[email protected]

Delivery Indicator: Business*Highlights indicate added and/or corrected data.

AFTER

NCOALink

Web Serviceavailable

Are data entry errors during checkout taking a bite out of profi ts? Integrate the Data Quality Suite into your online shopping cart and prevent incorrect, incomplete or fraudulent delivery addresses, email addresses and phone numbers from entering your database in the fi rst place.

Verify Addresses Before You Ship or Mail

• Validate and correct addresses in real-time• Ensure accurate delivery and billing information• Reduce undeliverable goods and shipping costs• Save time in data entry• Improve customer relations

Eliminate costly data entry errors, reduce undeliverables

john smith iii phdmelissa data corp.22382 Empresa [email protected]

BEFORE

Get FREE TRIAL at:l /d ll

Visit us at Booth 307,Online Market World - San Francisco

Available as Web service or APIs

Your premier inside source for direct mail trends and analysis! insidedirectmail.com

A privately circulated newsletter for list professionals and mailers

Weekly Circulation: 28,000+ targetmarketingmag.com/tipline

Twice Weekly Circulation: 30,000+ businesscommonsense.com

Weekly Circulation: 50,000+ emarketingandcommerce.com/eweekly

Weekly Circulation: 14,000+ catalogsuccess.com/ideafactory

Twice Monthly Circulation: 5,000+ catalogsuccess.com/cornerview

Weekly Circulation: 10,000+ fundraisingsuccess.com/enews

Weekly Circulation: 7,500+ pubexec.com/enews

The best source of competitive direct mail intelligence! Search direct mail pieces by mail category, month mailed, mailer name and format. Sign up today at whosmailingwhat.com

Who’s E-Mailing What! Archives: New for 2008!

The most powerful database on direct mail ever created. Visit majormailers.com

A directory of direct marketing creative services, writers, designers and consultants. Order copies online at targetmarketingmag.com/bookstore

Discover the one-stop shop for direct marketing resources. Visit The Bookstore at targetmarketingmag.com/bookstore

The publishing industry’s annual, live event providing practical, strategic insights for magazine, book and online publishing executives. March 23-25, 2009 at the Marriott Marquis in New York City. If you serve the publishing industry in any way, you’ll want to exhibit at this year’s show. Brought to you by Publishing Executive and Book Business magazines.Visit publishingbusiness.com

Strategies and solutions for profitable direct marketing. TargetMarketingMag.com

Devoted exclusively to the business of multichannel commerce! CatalogSuccess.com

Offering extensive coverage of every facet of e-marketing and commerce. emarketingandcommerce.com

Provides multichannel publishing solutions important to all magazine publishing executives. PubExec.com

Provides fundraising professionals with strategies for effective campaign management. FundRaisingSuccessMag.com

The industry’s #1 information source, covering technologies and people making a difference in book publishing. BookBusinessMag.com North American Publishing Company

1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130-4094

Bi-weekly Circulation: 7,500+ bookbusiness.com/enews

Monthly Circulation: 8,500+ whosmailingwhat.com


20082008



Find Local


20082008

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Food Court


20082008

Articles. Blogs.Newsletters.Podcasts.

Independenthelp for yourecommercebusiness.

P R A C T I C A L E C O M M E R C E . C O M

Cut CostsIn two easy steps:

1. Lock down the office supplies.

2. Replace expensive shipping carriers with the U.S. Postal Service and Endicia Internet Postage.

Helping you rethink your shipping.

Try Endicia FREE for 30 days at no obliga on!

Visit Endicia at booth #114 to learn how we can help you rethink your shipping.

The days of excess are over. Sending packages by other carriers can cost up to 3 mes more than shipping with the U.S. Postal Service® using Endicia® Internet Postage. So, think before you call that carrier. While you’re at it, go easy on the office supplies. Ques ons? Visit us at booth #114 or www.endicia.com

Endicia is a registered trademark of PSI Systems Inc U S Postal Service is a registered trademark of the U S Postal Service

online markets world program guide

Economy & Finance

endicia internet

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