Introduction to Video Introduction to Video Blogging about Blogging about

Community IssuesCommunity IssuesMeena BilgiMeena Bilgi

Specialist (Gender, Water and Agriculture)Specialist (Gender, Water and Agriculture)Senior Faculty (Entrepreneurship Senior Faculty (Entrepreneurship Development Institute of India)Development Institute of India)

Millennium development GoalsMillennium development Goals

Millennium Declaration signed by 189 countries, Millennium Declaration signed by 189 countries, September, 2000September, 2000

Eradicate extreme poverty and hungerEradicate extreme poverty and hunger

(people living on less than a dollar a day, (people living on less than a dollar a day,

Achieve full and productive employment)Achieve full and productive employment)

(42% still are poor, even though 4(42% still are poor, even though 4thth largest economy largest economy

MDGsMDGs

Promote gender equality and empower Promote gender equality and empower women. women.

(Women are disproportionately represented (Women are disproportionately represented among India’s poor, Half of them cannot among India’s poor, Half of them cannot read, Under-represented in employment read, Under-represented in employment sector, Gap between male and female sector, Gap between male and female wages has increased, Preference for sons; wages has increased, Preference for sons; infanticide and neglect of girls, one in infanticide and neglect of girls, one in three women reports domestic violencethree women reports domestic violence

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Achieve universal primary educationAchieve universal primary education

(Only 70% enrolled attend school regularly, (Only 70% enrolled attend school regularly, girls drop-out)girls drop-out)

Reduce child mortalityReduce child mortality

(A quarter of the world’s newborn deaths (A quarter of the world’s newborn deaths occur in India, A child dies from a occur in India, A child dies from a preventable disease every 15 seconds)preventable disease every 15 seconds)

MDGsMDGs

Improve maternal healthImprove maternal health

(Over a fifth of the world’s maternal deaths occur in (Over a fifth of the world’s maternal deaths occur in India, A woman dies in childbirth every 5 minutes) India, A woman dies in childbirth every 5 minutes)

: Combat HIV/AIDS, malaria and other diseases: Combat HIV/AIDS, malaria and other diseases

(One fifth of the world’s new cases of TB occur in (One fifth of the world’s new cases of TB occur in India and an estimated 2.4 million people are living India and an estimated 2.4 million people are living with HIV)with HIV)

MDGsMDGs

Ensure environmental sustainabilityEnsure environmental sustainability

(42 Million lives in slums, 45% no access to (42 Million lives in slums, 45% no access to sanitation)sanitation)

Develop a global partnership for development Develop a global partnership for development

Gender and SexGender and Sex

People are born male or female, but learn to be People are born male or female, but learn to be girls and boys who grow into women and men. girls and boys who grow into women and men. They are taught what the appropriate behavior They are taught what the appropriate behavior and attitudes, roles and activities are for them, and attitudes, roles and activities are for them, and how they should relate to other people. and how they should relate to other people. This learned behavior is what makes up gender This learned behavior is what makes up gender identity, and determine gender roles.identity, and determine gender roles.

Gender is a dynamic conceptGender is a dynamic concept

Gender roles for men and women vary Gender roles for men and women vary

(i) from one culture to another(i) from one culture to another

(ii) from one social group to another within (ii) from one social group to another within same culturesame culture

Further culture is dynamicFurther culture is dynamic Socio-economic conditions change over Socio-economic conditions change over

timetime So Gender pattern change with themSo Gender pattern change with them

Aspects of Gender DifferentiationAspects of Gender Differentiation

In relation to workIn relation to workIn relation to human rightsIn relation to human rightsIn relation to culture and religionIn relation to culture and religionIn relation to sharing the world’s In relation to sharing the world’s

resources and benefitsresources and benefits

Video; Communication ToolVideo; Communication Tool

Video is a powerful and honest Video is a powerful and honest communication medium which should communication medium which should be in the hands of common people in a be in the hands of common people in a country like ours (Quote by Sewa)country like ours (Quote by Sewa)

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Video - a tool for change, the voice of the Video - a tool for change, the voice of the people.people.

Visual media is one of the most powerful tools Visual media is one of the most powerful tools for communicating.for communicating.

A tool to reach those who are marginalized.A tool to reach those who are marginalized.(Does not require skills/literacy)(Does not require skills/literacy)

Bridge gap between various groupsBridge gap between various groups

  

  

Objectives Objectives

  Dissemination of informationDissemination of information Tool for training and teaching new skills, Tool for training and teaching new skills,

ideas, designs or methods of doing thingsideas, designs or methods of doing things Raise awareness about social and Raise awareness about social and

economic issues those central to the economic issues those central to the CommunitiesCommunities

A tool to articulate their problems and A tool to articulate their problems and demands and formulate strategies. demands and formulate strategies.

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Inform communities about government Inform communities about government policies and programs including national policies and programs including national development plans and programs.development plans and programs.

Creating visibility and initiating policy Creating visibility and initiating policy changes by addressing decision makers changes by addressing decision makers and policy makers.and policy makers.

Develop fresh connections and wider Develop fresh connections and wider sharing of informationsharing of information

Issues; videos can be produced. Issues; videos can be produced.

Societal attitudes, Practices; KAPSocietal attitudes, Practices; KAP Gender; Sex Ratio, Water, Land rights, Gender; Sex Ratio, Water, Land rights,

Health (MMR/IMR), literacy (Drop-outs), Health (MMR/IMR), literacy (Drop-outs), violence, Non recognition, invisibility etc. violence, Non recognition, invisibility etc.

Health Health LiteracyLiteracy Income generation; Livelihoods Income generation; Livelihoods Employment; Men, Women, ChildrenEmployment; Men, Women, Children

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Eco-generation/Dairy/Nursery farming, Eco-generation/Dairy/Nursery farming, Housing, Housing, Banking and saving services etc.Banking and saving services etc. Negotiations/Facilitation, Negotiations/Facilitation, Movements Movements Legal interventionsLegal interventions Advocacy for policy change Advocacy for policy change