introduction to wordpress
TRANSCRIPT
Introduction to WordPress
A little bit about Michelle
Tecnomatix Tecnologies Now part of Siemens PLM (Product lifecycle management)Robotics and Automation Planning solution to develop robotic and automated manufacturing systems. The software addresses multiple levels of robot simulation and workcell development, from single robots and stations to complete lines and zones.
An a bit more ...Japan 3.5 years – projects for
Toyota, Mazda, Nissan
France/Europe 2 years – BMW, VW, RenaultDetroit/USA 4 years – Ford , GM, Dell,
FreightlinerVancouver – IT Project Manager in TELUS Real Estate Investor - Built more then 10
websites for my own businessesSince the beginning of 2011: Castillo Media Group
About Castillo Media GroupMission: To educate business owners about
today’s online marketing technology so that they can make smart and educated decisions when going online.
We allow business owners to have as much control on their website as they want:Build you own website trainingWe build the website and the business owner
maintains itMaintenance and support for WordPress
websites
What is WordPress (Wikipedia)WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system.
WordPress is used by over 14.7% of Alexa Internet's "top 1 million" websites and as of August 2011 powers 22% of all new websites
WordPress is currently the most popular CMS in use on the Internet.
13 Million downloads25 Million installations
Why WordpressWordPress is very popular. This means you
can find everything you need quicklyWordpeess functionality can be expanded or
customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.
Search Engine FriendlyYou are in controlDoes not vendor-lock youEasy to outsource required changes
What can you do with WordPressBlogs: http://www.themarthablog.com/Video Blogs: tv.winelibrary.com/Business websites:
http://pilieventplanning.com/Online Magazines: www.vancouverlatino.com/Membership Sites: www.paleoplan.com/Online store: www.australian-bodycare.netCommunity Websites: http://vizthink.com Squeeze Pages: bcdiscountrealestate.com/Mashable
Setting Up your First WordPress website
AcquireDomain Name
Sign up for
HostingPoint
Domain to Server
InstallWordPres
s
Install Theme
Basic settings
Add Content:
Post, Pages, Pics,
Videos
Add Plugins
Add Widgets
Domain NamesThe dumbest domain ever
to-move-on.comWhat wrong with this name?
Everything!!!
How to pick a good domain nameThe importance of keywords
Does anybody use the keyword “to move one”? How many?
Is it easy to say?Is it easy to remember?Whose slogan is it?
Domain name toolsdomize.com – Very quick search, shows
domains that are available for sale toodomainsbot.com - Gives ideas for domain
names using keywordsSibername.com - Canadian Domain Name
Registration. Their domain name search gives domain name suggestions too.
domaintools.com – A variety of tools including a very good name suggestion tool
HostingMinimum requirements to run a wordpress website are:PHP version 5.2.4 or greaterMySQL version 5.0 or greaterOur additional recommendations:-Apache mod_rwerite ( Linux hosting recommended )cPanel support – cPanel is a web hosting control panel that
provides a graphical interface and automation tools designed to simplify the process of hosting a web site.
Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area.
Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.
Hosting Cont.BlueHost A US Based hosting provider that offers an
excellent web hosting service. Simple signup process. $5.95/month
HostGator - A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WPIWINTER25 to get 25% discount )
WestHost - Recommended by WordPress guru Joost de Valk
Configuring Your WebsiteSet up name servers
- This information is typically provided by the hosting company
The information should be entered into the domain registrant database.
cPanelManage email
accountsConfigure domainsInstall and uninstall
WordPressManage files in a
user friendly environment
Configure Domain In cPanel
Your main domain is automatically definesIf you add more domain to yoour hosting
account, use AddOn domainSub domains allow you to define domains
such as members.wordpressinsider.org
Installing WordPressDifferent cPanels may use different software
but the idea is the sameUse a unique administrator user name NOT
admin
WordPress dashboardLogin through <site-url>/wp-admin
Essential SettingsSetting/General - Set time zone correctly
Setting/Permalinks –the permanent URL to your Individual postsIt is recommended to use custom structure :
/%category%/%postname%
Publishing contentIn WordPress, you can write either posts or
pages.Posts are typically regular blog entries, you
write a post. Posts automatically appear in reverse chronological order on your blog's home page.
Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.
About Categories & TagsEach post must have at least one category Tags are similar to categories, but they are
generally used to describe your post in more detail. Using tags is optional
Plugins OverviewPlugins are
software add-ons that can enhance and modify the default behaviour of Wordpress.
Plugin are installed from with the WordPress Dashboard
Example - AddThis
Recommended Plugins
WordPress SEO – On page SEOGoogle Analytics for WordPress – Easy
integration with Google AnalyticsContact Form 7 – Simple forms creationDefensio – Spam Control
WidgetsWordPress Widget is like a plugin, but
designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.
Can use external widget tools
ThemesThere are hundreds of free themes you can
choose fromAlso , many other cost anywhere between
$39~$300Examples:
Elegant themes – $39 per 1 year access for 50+ themes
WooThemes – From $70/3 themes and upDirectoryPress - $79 FlexSqueeze - $127
Want to learn more?Join us for a Build your own website where we take you
step by step through the process of setting your website.
Cost: $347+HST ( or 3 instalments of $127+HST each )
Included:One year Free Hosting with HostGator - value: $953 Beautiful WordPress Premium themes – value: $40Premium WordPress Plugins – value: $105One year WordPressInsiderClub membership Value: $59
Special Offer for Webinar Participants
10% discount: $312.3 + HSTValid until Friday Jan 13 at 5PM PST
wordpressinsider.org/webinar-special-offer
Questions ????
Thank You
Connect With Me:Email: [email protected]: @MichelleCastiFacebook/WordPressInsider
Website: WordPressInsider.org