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Page 1: Introduction training on Big Data

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Big data

Es data que no entra en esquemastradicionales.

Se caracteriza por las 3V:

•

Volumen• Velocidad

• Variedad

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Aplicaciones

Orientado al consumidor

Orientado al Negocio

Mercadeo predictivo: observar la conducta delconsumidor in!ormacion demogra"ca saludtraba#o "nanza

$eteccion de !raude: observar punto de ventaubicaci%n direccion ip &ora de la transaccionbiometricas 'manera de mover el mouse(altura ) orientacion del celular etc*

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Mas caracteristicas de big data:

• +a data puede estar repartida en variasubicaciones

• ,adena de proceso: involucra varias personasentregando inputs entre si

• Naturaleza: la data puede ser diversa

• -eproducibilidad: si algo sale mal tal vez no

sea posible recuperar

• Analisis: requiere etraccion normalizacionreduccion etc/ &asta poder analizar

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,on"dencialidad vs anonimidad

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