Inventors Council of Central Florida

What Goes Into A Sell Sheet?

What is a Sell Sheet?

• A summary of the reasons why someone would buy your invention

• It is brief and to the point

• Usually a single sheet

• One side for the main points

• One side for the details

Who Reads Sell Sheets?

• Investors

• Manufacturers

• Wholesalers

• Retailers

• Consumers

What do They Want To Know?

• What is it?

• How will it benefit me?

• What will I have to invest?• Money• Time• Resources

• How to I contact the owner?

What Else do They Want to Know?

• Is it available now?

• Is it tested?

• Is it patented?

• Is it UL listed?

• Does it have proper government approvals?

What Goes on a Sell Sheet?

• Your logo

• Headline

• Intro paragraph

• Product pictures/pricing

• Benefits

• Contact info

• Call-to-action

An Elevator Speech in Paper

• Use marketing techniques

• Catch their attention quickly

• Get right to the benefits of your product• Express it as it would benefit them

• Always include a Call-to-Action• Contact me now.• Call Today.• Get your Free Sample by…• Invest in your future by…

Formatting

• Make it quick and easy to read

• Pictures

• bullet points

• Tables

• Graphs

Front

• Logo (Branding)

• Big Picture

• Benefit Statement

• Bullet points• Sell to

Consumer• Sell to

Manufacturer

• Contact Info.

• This stands alone

Back

• Benefit Statement

• Logo

• More Detail

• Small blocks of text

• More pictures

• Call To Action

Leave This out

• No whining!

• No discussion of setbacks

• No asking for money

• No history (unless it adds value)

• Nothing negative

• It is all about the product and its value to the reader.

Helpful Sites

• Discussion of what goes into a sell sheet: http://blog.nextdayflyers.com/how-to-make-sell-sheet/

• Author of “One Simple Idea” shows sample sell sheets: http://stephenkey.com/2011/04/13/sell-sheet-samples/

Credits/Copyright

Produced by:

The Inventor’s Council of Central Florida

www.InventorsCouncilCentralFla.us

David Woods, Author

This may be freely distributed in its original form as long as this copyright page is attached.

© 2013