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Investment in Africa -A risk worth taking? Barry Brennan

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Page 1: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Investment in Africa

- A risk worth taking?

Barry Brennan

Page 2: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Introduction

• Brief introduction to Glanbia Ingredients

• The Glanbia Ingredients Focus on Africa

• Our Development story – opportunity and risk

• Some key Learning

Page 3: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

4,300 dedicated farmer suppliers

1.6bn litres in 2 processing plants

30% of total Irish milk production

180,000 tonnes of Dairy Ingredients

Revenue 2012 €695 m

PAT €28.3 m

International Markets 50 countries

GIIL is Ireland’s leading dairy processor

Page 4: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Milk Processing Facilities

Ballyragget, Co.

Kilkenny

Virginia, Co. Cavan

Belview Co. Kilkenny

[in development}

Page 5: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Glanbia Ingredients Ireland Limited

• Strong global presence in key food markets and sectors around the world

• Glanbia Group Manufacturing and processing in 7 countries, sales / technical support in 14

countries

• Exports/distribution to 50 countries+

Page 6: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Focus on Africa – the Glanbia Ingredients story

• Exporting Milk Powders to the continent of Africa since the mid 1970’s

• Primary focus has been on West Africa, Saharan and Sub-Saharan Africa and down the continental west coast.

• Extensive footprint now in place with significant business presence in 15 countries on the continent.

• Commitment -Bricks and mortar investment in both Nigeria and Senegal through local partnerships

• Advancing “Value add” locally via secondary manufacture

• Facing into the next phase of growth in the Irish milk pool post 2014 –

• We will need to increase our exports and Africa remains a primary focus for us.

Page 7: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

The Opportunity in Africa

Page 8: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

The opportunity in Africa

More than 50 countries – More than 1 billion people – More than 1,000 languages

• A dairy deficient continent

• with scope for improvement in output... but with severe challenges...

• accounting for only 5% of global production

• dairy consumption increasing by CAGR of 4-5% per annum yet per capita consumption significantly below the required or desired level.

• Population and GDP growth

• population expected to double between 2010 and 2050 from c 1 billion to 2.2 billion

• GDP expected to rise by 6% pa over next decade

• FDI increasing and the impact is tangible on the ground – in 2012 it is expected that FDI has reached $46b

• Accessibility

• logistically attractive at circa 30 days to market - though not without challenges

• improvements in infrastructure very evident but internal distribution remaining difficult.

• Transactional improvements also very evident especially in the legal and financial arenas

Page 9: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Our Evaluation approach is simple

• In-depth market knowledge is everything - down to the nuances - get a grip of the

culture in particular.

• Markets don’t necessarily fall under a single canopy - beware of untested

adjacency assumptions

• Talk to the Banks

• Whether it is through people or bricks and mortar – you will need to invest locally if

you want to develop long term sustainable value\loyalty

• Investments take time to bear fruit and can therefore be frustrating

• part of the strategy but not the strategy – long term not quick win

• Customer-centric approach and Consumers Awareness also applicable in

developing markets

• Don’t underestimate these consumers who are very discerning

Page 10: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

The Opportunity and the Difficulties in Africa

Page 11: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Investment

People

Distribution

Facilities

Technology & Innovation

Page 12: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

The Role of the Partners in our model

Marketing

Manufacturing

Distribution

Sales

Product Development

Raw Material

Quality Assurance

Technical

Glanbia

Local Partner

Innovation..

Technical..

Project Management

Nutritional science

Culture aspects

Market nuances

Creation of local brands

To improve the nutritional “Well-Being” of all our consumers by providing safe,

high quality, affordable and nutritionally sound products

Page 13: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

The Risks

Page 14: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Risks

• Political Instability

• Economic Instability including currency risks

• Governance issues

• Transactional difficulties

• Bureaucracy

• Availability of critical skills locally

• Managing Entrepreneurship

• Dependence on support services

Page 15: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

A risk worth taking?

• Our experience tells us that many of the risks associated with this type of

investment are real but can be mitigated

• it goes without saying that we can never eliminate all risks

• Our analysis also tells us that from our perspective there are few better

market opportunities

• where the number of mouths to feed is increasing

• the need to improve the population health index is so compelling

• The case is therefore compelling and the lessons are clear – the

established players on the ground command great consumer loyalty and

most importantly develop an “experience curve” resiliance

Page 16: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Summary

• Investment decisions – business case dependent but perhaps viewed through a slightly different lens!

• Beware of “drift” - projects demand intense focus , management and some patience

• Our experience suggests you need a “local trusted partner” who shares your vision and possesses complementary skills

• Banking sector important and generally supportive – use them.

• Seek out those established “once upon a time pioneers” for advice and learning’s

• First mover status has many a pitfall ..... but also many advantages particularly customer loyalty

Page 17: Investment in Africa EI Glanbia - Enterprise Ireland · • Extensive footprint now in place with significant business presence in 15 countries on the continent. • Commitment -Bricks

Thank you