INVESTMENT OPPORTUNITIES IN

TOURISM AND ICT

24th - 26th August 2014

COUNTY GOVERNMENT OF KWALE

KENYA AT A GLANCE

Population approximately 40Million

Over 42% are under the age of 14

78% of the population is rural

22.6 % adults have a formal Bank Account

Education Literacy at approximately 85 %

80% have access to a mobile phone

40% of Kenyans unemployed while 17.94

million constitute the labor force in Kenya

Safaricom: Overview• Market leader in Kenya mobile telecommunication

industry (19.2m customers)

• Business is segmented into three business units

• Consumer Business Unit – offers products and

services to mass market customers, e.g. voice, data

, VAS

• Enterprise Business Unit – offers total

communication solutions to institutions/

Government/ SMEs

• Financial Services Business Unit (M-PESA) –

provides services that deliver financial inclusion

• Employs +4,000 staff directly

• Has over 3,000 base stations across the country

• Has over 400 dealers/distributors serving over 280k

retailers

• Has the largest call centre in Sub-saharan Africa-

Capacity 1000pax

Safaricom: Vision & Values

OUR VALUES SPEED

We work fast to solve customer problems because we are customer obsessed. We ensure that there is urgency in everything we do.

SIMPLICITYWe will always look for a simpler way and a better way to do things. We will make our customers lives easier by reducing red tape and simplifying processes.

TRUSTWe act with integrity and build trust amongst ourselves and our customers. We do what we say and always keep our promises.

OUR VISION

Network coverage

• 2G Coverage = 65.97% of Kenya Land Mass (or 85.01% population)

• 2 G sites = 3,150

• Sites upgraded with 3G = 2,000

• WiMax base stations = 300

• Fibre rollout ongoing - targeting 8000Kms by 2015

Safaricom’s Products & Services

ABOUT M-PESA! Launched in 2007 Over 15 million customers with over

4m transactions daily Over 47,000 agents country wide

Daily value transfers exceeding KES 2 billion or US$ 23million

Annual cumulative transfers of value exceeding KES 1.4 Trillion or US$ 12 Billion

Annual value of P2P transfers is equivalent to 31% of Kenya’s GDP

Integrated to over 25 commercial banks

International Money Transfer services available in 75 countries for inbound money remittance through hubs such as Western Union

• Safaricom has identified the following key investment opportunities with immense economic and social value to the County.

1. e-Revenue collection – Parking, small traders daily rate remittances, payment of annual licenses etc. – by leveraging on Lipa Na MPESA product

2. Biashara Smart – In conjunction with KCB offer a range of products, capacity building initiatives and reward programmes aimed at empowering and growing SMEs. For more http://biasharasmart.co.ke/

3. Security and Emergency Services – Use of Safaricom’s call centres to disseminate information on all security and Emergency Situations within the County. This shall boost Tourism in the County

4. IT consultancy Services – Planning, designing, developing, delivering and optimizing IT services on behalf of the County

5. Linda Jamii – A medical insurance service targeting the uninsured. Individuals, SMEs. Bouquets for KES.12000pa and KES.6000pa. Partnering with BRITAM and Changamka

Key Investment Opportunities in the County

Key Challenges• Site Vandalism

– Fiber cuts– Fuel Theft– Tower Structures for Scrap Metal– Insecurity

• Rollout Challenges• High fees for-

– Approvals– Change of User– New annual BTS license fees.

Safaricom and the Community

• Safaricom Limited is involved in social corporate responsibility

through the Safaricom Foundation which is a registered charity

organization funded by Safaricom Limited and Vodafone Foundation.

• The Safaricom Foundation was established in August 2003.

• The specific focus areas are

• Education

• Health

• Economic Empowerment

• Environmental Conservation

• Water, Art and Culture and Sports.

Safaricom: Corporate Social Responsibility

Our Customer Base…

Security Agribusiness & Transport

Hospitality & Service Manufacturing & Allied

Financial Services & Insurance

Our Customer Base continued…

Diplomatic Missions

Government Civil Society

SME

The British High Commission