investment opportunities in tourism
DESCRIPTION
Investment Opportunities In Tourism . Rodolfo López-Negrete COO, Mexico Tourism Board . Mexico: 14 th Largest Economy. Between 2006 and 2011, Mexico has been the seventh country to advance more positions (38 positions ). Improved position for Mexico. - PowerPoint PPT PresentationTRANSCRIPT
Investment Opportunities
In Tourism
Rodolfo López-NegreteCOO, Mexico Tourism Board
Mexico: 14th Largest Economy
Fuente: Fondo Monetario Internacional
Between 2006 and 2011, Mexico has been the seventh country to advance more positions (38 positions).
Improved position for Mexico.
0.50.50.70.70.81.01.01.21.41.41.51.62.02.02.32.6
3.35.45.7
14.6
0 5 10 15 20
SwitzerlandBelgium
TurkeyIndonesia
NetherlandsMexico
South KoreaAustralia
indiaSpain
RussiaCanada
ItalyBrazil
UKFrance
GermanyJapanChina
USA
The Largest Economies of the World(trillion dollars)
Source: International Monetary Fund
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More People Are Investing in Mexico..
From 2000 – 2009 – foreign investment grew by 167%. In 2010, foreign investment reached 18 billion dollars.
Government Support for Infrastructure Developments Between 2007 and 2010 investment in infrastructure more than doubled
compared to the investment of the previous ten years (75 billion dollars to 165 million dollars)
In addition more than 9,300 miles of roads were built and/or improved. Investment in airports doubled between 2007 and 2010…allowing for
better communication as well as economic strength from the likes of tourism.
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Where is Mexico?
Tourism in MexicoRepresents 9% of the GDP. Third largest source of foreign currency earnings.2.5 million jobs. More than 43,000 economic units involved.
• 80% are small and medium entreprises.
4Source: UNWTO 2010
Mexico is one of the top ten tourist destinations in the world.
Position Country Million tourists
1 France 76.8
2 USA 54.9
3 China 55.7
4 Spain 52.7
5 Italy 43.2
…….
10 Mexico 22.4
Top 5 World Destination
Our Goal
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22.4 million international tourists
11,871 million dollars
28.9 million international tourists
17,000 million dollars
50 million international tourists
40,000 million dollars
300 million domestic tourists2010
2012
2018
161 million domestic Tourists
Jan-dec5,000,000
5,500,000
6,000,000
6,500,000
7,000,000
7,500,000
8,000,000
8,500,000
9,000,000
9,500,000
10,000,000
JAN-DIC08
JAN-DIC09
USA Canada UK Spain France Germany Brazil Others JAN-DIC10/09Source: SIOM
International Visitor Arrivals by air14.3% versus 2009 y 5.5% versus 2008
International Tourist ArrivalsJanuary– December 2010/2009
14.3%
5.5%
10%20% 15% 33%
73%16 % 26%
14%
4%
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We Offer the Expertise and the Tools..
Teacapan
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Current Opportunities in Mexico..
Great biodiversity 174 National
Protected Areas 4 Natural Areas
World Heritage Cruises Arrivals (Cozumel 1st world
cruises destination)
Sun and beach destinations Number 2 in Luxury Travel First place in Spas Best Place for retirement Infrastructure for conventions
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The Private Sector is Investing..
IHGRosewoodHiltonHyattW HotelsRitz Carlton
AM ResortsFour SeasonsSol Melia
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2011 Year of Tourism in Mexico
A National Priority
Signature of National Tourism Agreement. February 28, 2011
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5. Promote the competitiveness of destinations and of tourism companies to guarantee the traveler’s experience.
National Agreement for Tourism
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Our Strategy
Promote Mexico Brand along with Destinations Brands.
Ejecución Vallarta
Ejecución Cancún/Tesoros CaribeEjecución Los Cabos
Ejecución Segmentos
Ejecución Riviera NayaritEjecución D.F.
Ejecución Riviera Maya
Ejecución Destinosestratégicos
+ Cultura + Negocios +
Romance+ Golf + Aventura +
Grupos
+ Ixtapa +Huatulco
+ Oaxaca +Mazatlán +Acapulco + Chiapas
Two Brands Combine…
LOS CABOSLEAVE IT ALL
BEHINDvisitloscabos.travel/
visit
www.cancun.travelwww.cancun.travel
LOS CABOSLEAVE IT ALL
BEHINDvisitloscabos.travel/
visit
www.cancun.travelwww.cancun.travel
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Our Current North America Campaign
International CampaignsMexico, The
place you thought you
knew
Domestic Campaigns
Vive México¿Sabías qué?
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
Print Campaign
VIDEO
Campaign 2010 –Nueva York
Thank you!
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