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Page 1: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 3: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

1.1. IDEACEO’s Testimony

On April 4th 2014 I stopped at Fatima on my way from Lisbon to Porto. As I strolled through the Sanctuary at Cova da Iria, I came

across a group of 250 South Koreans who had come to Portugal with one goal only – to visit Fatima. Not Lisbon, Sintra or Cascais! That’s

when I realized the significance of Fatima. It occurred to me that in three years time, the centenary of the apparitions was going to take place and

Pope Francis, one of the greatest and most inspirational people of our time would be there to lead the celebrations.

There and then I’d decided that I had to do something to mark those celebrations. There are lots of books. Too much merchandise. But

not a single religious movie exploring faith and carrying a simple, yet meaningful message. An animated picture for people of all ages and religions,

conveying the values that Fatima teaches and which the world needs so much today. Tolerance, respect, peace and friendship. The movie which

will not only provide the audience with excellent entertainment, but will also give them reasons for thought and conversations about the role of

faith in their live.

RUI PEDRO OLIVEIRAEXECUTIVE PRODUCER AND CEO OF IMAGINEW

Page 4: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

1.2. CREDITSPRODUCTION

NAME

FILM GENRE

FILM LENGTH

ORIGINAL LANGUAGE

MUSIC

FIGURES INVOLVED

FORMATS

WORLDWIDE PREMIERE

CONTEXT

Imaginew (PRT) & Platige Image (POL)

Fatima and the Secret Treasure

Family, Adventure

70 min

Original version – English; Other versions – native languages of the distribution countries

Expressly for the movie (Rui Massena - acclaimed Portuguese maestro)

His Holiness Pope Francis (voice and image), José Mourinho (football coach), Dalila do Carmo

(Portuguese actress), João Ricardo Pateiro (Portuguese sports commentator)

Movie theatres, DVD 3D, DVD, Television

May 2018

Fatima and the Secret Treasure, the first feature animated movie carried out in Portugal, based on the

Miracle of the Apparitions of Our Lady of Fatima. Being a century old history, and therefore, seizing the

momentum of the celebrations of the Centennial of Fatima, the movie presents itself tailored to the 21st

Century, with modern day characters and realistic computer animated visuals.

Despite its historical nature, the movie is being produced with the latest technology by a team of

2D&3D experienced professionals.

Page 5: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 6: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

1.4. MOVIE GAINSFatima and the Secret Treasure, relies on a centenary catholic history, targeted for all ages, and although being related to the Centennial of

Fatima, has the aim of spreading a message associated with friendship, tolerance and resilience values, applied to all religions and beliefs.

Highlights:

o Pioneers on a animated feature movie;

o Message reaches 1.2 billions Catholics;

o Approvals from: His Holiness Pope Francis | Vatican Seal, Shrine of Fatima, Portuguese Ministry of Culture and Polish Ministry of

Culture;

o Worldwide visibility, dissemination;

o Opinion leaders involvement, globally recognized.

Page 7: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 9: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

2.1. TARGET MARKETSComparative geographical analysis between the number of Catholics and non-Catholics in the target markets.

Brazil Mexico Philippines USA Italy France Colombia Poland Spain Argentina Portugal and PALOPs

non-Catholics 80000000 23180000 18600000 253440000 10326000 23976000 11952000 5458983 14136000 11840000 27475205

Catholics 125000000 98820000 81400000 66560000 50474000 42624000 36048000 33037017 32364000 29820000 21441594

0

50000000

100000000

150000000

200000000

250000000

300000000

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https://www.wikipedia.org/

Page 10: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

2.2. ANIMATED MOVIES BOX-OFFICE

Current market measurability, as a revenue sample. http://www.the-numbers.com/market/http://www.boxofficemojo.com/search/

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Frozen2016

Minions2015

InsideOut2015

TheCroods2013

ArthurChristmas2011

Planet512009

Others

PortugalandPALOPs

Argentina

Spain

Poland

Colombia

France

Italy

USA

Philippines

Mexico

Brazil

Production Budget EUR 150,000,000 EUR 74,000,000 EUR 175,000,000 EUR 135,000,000 EUR 85,000,000 EUR 60,000,000

Box Office EUR 1,276,480,000 EUR 1,159,398,000 EUR 857,611,000 EUR 587,205,000 EUR 147,419,000 EUR 105,647,000

Gross Margin EUR 1,126,480,000 EUR 1,085,398,000 EUR 682,611,000 EUR 452,205,000 EUR 62,419,000 EUR 45,647,000

Gross Margin % 88% 94% 80% 77% 42% 43%

ROI 751% 1467% 390% 335% 73% 76%

Page 11: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

2.3. FAITH MOVIES BOX-OFFICE

Current market measurability, as a revenue sample. http://www.the-numbers.com/market/http://www.boxofficemojo.com/search/

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TheChroniclesofNarnia:TheLion,theWitchandthe

Wardrobe2005

ThePassionoftheChrist2004

HeavenIsforReal2014

MiraclesfromHeaven2016

SonofGod2014

Risen2016

Others

PortugalandPALOPs

Argentina

Spain

Poland

Colombia

France

Italy

USA

Philippines

Mexico

Brazil

Production Budget EUR 180,000,000 EUR 25,000,000 EUR 12,000,000 EUR 13,000,000 EUR 22,000,000 EUR 20,000,000

Box Office EUR 745,013,000 EUR 611,899,000 EUR 101,333,000 EUR 73,883,000 EUR 67,800,000 EUR 46,070,000

Gross Margin EUR 565,013,000 EUR 586,899,000 EUR 89,333,000 EUR 60,883,000 EUR 45,800,000 EUR 26,070,000

Gross Margin % 76% 96% 88% 82% 68% 57%

ROI 314% 2348% 744% 468% 208% 130%

Page 12: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 13: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

3.1. BOX-OFFICE FORECASTRevenues per scenario.

Pessimistic scenario

Country # Catholics # Non-Catholics Avg. ticket price % Catholic moviegoers

% Non-Catholic moviegoers % Moviegoers Box Office Net Revenues

Brazil 125000000 80000000 USD6.11 1.50% 0.20% 0.99% EUR 12,434,000 EUR 6,217,000

Mexico 98820000 23180000 USD3.97 1.50% 0.10% 1.23% EUR 5,977,000 EUR 2,989,000

Italy 50474000 10326000 USD8.43 1.00% 0.10% 0.85% EUR 4,342,000 EUR 2,171,000

Colombia 36048000 11952000 USD2.16 1.00% 0.10% 0.78% EUR 804,000 EUR 402,000

Poland 33037017 5458983 USD4.75 1.00% 0.50% 0.93% EUR 1,699,000 EUR 850,000

Spain 32364000 14136000 USD8.54 0.25% 0.10% 0.20% EUR 812,000 EUR 406,000

Argentina 29820000 11840000 USD7.50 0.75% 0.20% 0.59% EUR 1,855,000 EUR 928,000

Portugal and PALOPs 21441593 27475205 USD5.50 1.00% 0.50% 0.72% EUR 1,935,000 EUR 968,000

EUR 29,857,000 EUR 14,929,000

Page 14: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

3.1. BOX-OFFICE FORECASTRevenues per scenario.

Optimistic scenario

Country # Catholics # Non-Catholics Avg. ticket price % Catholic moviegoers

% Non-Catholic moviegoers % Moviegoers Box Office Net Revenues

Brazil 125000000 80000000 EUR 6.11 3.00% 0.75% 2.12% EUR 26,579,000 EUR 13,290,000

Mexico 98820000 23180000 EUR 3.97 4.00% 1.50% 3.53% EUR 17,073,000 EUR 8,537,000

Philippines 81400000 18600000 EUR 5.00 0.75% 0.25% 0.66% EUR 3,285,000 EUR 1,643,000

USA 66560000 253440000 EUR 8.13 4.00% 1.50% 2.02% EUR 52,552,000 EUR 26,276,000

Italy 50474000 10326000 EUR 8.43 1.00% 0.20% 0.86% EUR 4,429,000 EUR 2,215,000

France 42624000 23976000 EUR 8.57 1.50% 0.30% 1.07% EUR 6,096,000 EUR 3,048,000

Colombia 36048000 11952000 EUR 2.16 2.00% 0.75% 1.69% EUR 1,751,000 EUR 876,000

Poland 33037017 5458983 EUR 4.75 2.00% 1.00% 1.86% EUR 3,398,000 EUR 1,699,000

Spain 32364000 14136000 EUR 8.54 1.00% 0.20% 0.76% EUR 3,005,000 EUR 1,503,000

Argentina 29820000 11840000 EUR 7.50 1.50% 0.50% 1.22% EUR 3,799,000 EUR 1,900,000

Portugal and PALOPs 21441593 27475205 EUR 5.50 3.00% 1.50% 2.16% EUR 5,805,000 EUR 2,903,000

EUR 127,771,000 EUR 63,886,000

Page 15: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 16: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 17: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

Intended for investors with high risk tolerance and who assume a capital appreciation perspective in the medium term and, as such, are willing to

immobilize their savings for a minimum period of 1.5 years.

Profitability

Investment Date Risk level

From EUR 50,000 to EUR

99,000

From EUR 100.000 to EUR

240.000

From EUR 250.000 to EUR

2.000.000

Jun-17 4 4.00% 4.50% 5.00%

Jul-17 3 2.00% 2.25% 2.50%

Aug-17 2 1.75% 2.00% 2.25%

Sep-17 2 1.75% 2.00% 2.25%

Oct-17 1 1.00% 1.25% 1.50%

Nov-17 1 1.00% 1.25% 1.50%

Dec-17 1 1.00% 1.25% 1.50%

Investment Value

4.2. INVESTMENT

0,00%

1,00%

2,00%

3,00%

4,00%

5,00%

6,00%

jun/17 jul/17 ago/17 set/17 out/17 nov/17 dez/17

From EUR 50,000 to EUR 100,000 From EUR 100,000 to EUR 250,000

From EUR 250,000 to EUR 2,000,000

Page 18: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

4.3. INVOLVEMENT BENEFITSEXPOSURE Company’s logo visibility – means of communication, social network, site, teaser, advertisements,

outdoors, billboards, events;Exclusive highlights on promotion and disseminations of the movie.

MERCHANDISING Use of movie image (under approval);Merchandising trade.

LEADS Presence in direct campaigns of the movie promotion;Presence in indirect campaigns of the movie promotion.

EVENTS Exclusive premier;Event key note speaker;Presence on the movie’s release;Offering of tickets to administration;Offering of tickets to administration and employees.

INBOUND MEDIA Earned media;Owned media.

PRODUCT PLACEMENT Promote their product on the movie.

VOICE-OVER Use of commercial interest individuals voices;Dubbing the movie to the native speech of other countries with commercial value (e.g. Macau, Timor).

SUPPORT Sponsorship with promotional materials (goods/products/services).

Sponsorship Levels

Main

Gold

Silver

Bronze

Page 19: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 20: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

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Page 21: Investment Plan FSTprivate.imaginew.pt/files/2017/06/Investment_Plan_FST_P.pdf · 1.4. MOVIE GAINS Fatima and the Secret Treasure, relies on a centenary catholic history, targeted

Contacts

Rua Aristides de Sousa Mendes nº 185 1º B34100-088 Porto PORTUGAL

t +351 226 155 993 | e [email protected] | s imaginew.pt | f facebook/imaginew.pt | w www.imaginew.pt

Rui Pedro Oliveira+351 939 980 [email protected]

Daniela Teixeira+351 938 733 [email protected]