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Investor clienteles and industry factor-price exposure Phil Davies Tippie College of Business The University of Iowa W334 Pappajohn Business Building Iowa City, IA 52242-1994 (319) 248-9458 [email protected] Bernadette A. Minton Fisher College of Business The Ohio State University 834 Fisher Hall 2100 Neil Avenue Columbus, OH 43210 (614) 688-3125 [email protected] Catherine Schrand The Wharton School University of Pennsylvania 1316 SH-DH Philadelphia, PA 19104 (215) 898-6798 [email protected] January 2010 The authors thank The Global Association of Risk Professionals (GARP) for funding. We are especially grateful to Brian Bushee for providing his data on institutional ownership classifications. We thank Paul Zarowin and seminar participants at New York University, the London Business School, INSEAD, the University of Rochester, and Southern Methodist University for helpful suggestions on an earlier version of the paper, and David Barker, Matt Billett, Brian Bushee, Eric Lie, Anand Vijh, and seminar participants at the University of Iowa for comments on this version. Minton acknowledges financial support from the Dice Center for Research in Financial Economics.

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Investor clienteles and industry factor-price exposure

Phil Davies Tippie College of Business

The University of Iowa W334 Pappajohn Business Building

Iowa City, IA 52242-1994 (319) 248-9458

[email protected]

Bernadette A. Minton Fisher College of Business The Ohio State University

834 Fisher Hall 2100 Neil Avenue

Columbus, OH 43210 (614) 688-3125

[email protected]

Catherine Schrand The Wharton School

University of Pennsylvania 1316 SH-DH

Philadelphia, PA 19104 (215) 898-6798

[email protected]

January 2010 The authors thank The Global Association of Risk Professionals (GARP) for funding. We are especially grateful to Brian Bushee for providing his data on institutional ownership classifications. We thank Paul Zarowin and seminar participants at New York University, the London Business School, INSEAD, the University of Rochester, and Southern Methodist University for helpful suggestions on an earlier version of the paper, and David Barker, Matt Billett, Brian Bushee, Eric Lie, Anand Vijh, and seminar participants at the University of Iowa for comments on this version. Minton acknowledges financial support from the Dice Center for Research in Financial Economics.

Investor clienteles and industry factor-price exposure

Abstract

We find robust evidence of investor clienteles for industry factor-price exposure: Investor interest, measured using share turnover and the number of institutions that hold a firm’s stock, is positively associated with stocks’ industry exposure, and institutional investors systematically overweight (underweight) high (low) industry exposure stocks in their portfolios. Clientele effects are most pronounced in industries in which return correlation with the aggregate market is low, where the benefits from learning about industry risk and from substituting investment in high-exposure stocks for investment in the industry assets are greatest. Clientele effects are strongest among small, transient, institutional investors. Contrary to traditional views of risk management, our findings suggest that market frictions may create incentives for some firms to not hedge to attract liquidity.  

1

In this paper, we document that investors display preferences for stocks with industry

factor-price exposure (hereafter “industry exposure”), measured as the sensitivity of a firm’s

stock return to industry returns after controlling for market returns. During the period from 1984

to 2006, a stock with high industry exposure experiences 50% higher share turnover, 13% more

institutional investors, and 14% more mutual fund owners than a stock with low industry

exposure after controlling for other established determinants of these proxies for investor

interest. Moreover, across all industries, institutions systematically overweight high industry

exposure stocks and underweight low industry exposure stocks in their portfolios.

The preference for industry exposure is inconsistent with asset allocation models based

on perfect and complete capital markets. In such markets, investors will not display preferences

for individual stocks with particular characteristics. However, when the assumptions of perfect

and complete capital markets are relaxed, investors may rationally exhibit preferences for stocks

with particular characteristics. For example, investors display preferences for domestic stocks

(French and Poterba, 1991), particular industries (Kacperczyk, Sialm, and Zheng, 2005), and

dividend payout policies (Graham and Kumar, 2006). This paper is the first to propose and

document investor clienteles associated with industry factor-price exposure.

Understanding investors’ attraction to industry exposure is important because it helps to

explain the determinants of investors’ portfolio allocation decisions. Specifically, we shed light

on the importance of two market frictions, information acquisition costs and incomplete markets.

In addition, understanding investor preferences for industry exposure has implications for how

we think about firms’ risk management decisions. Our analysis suggests that investor

preferences may create incentives for some firms to not hedge and instead to remain exposed to

the underlying assets of the industry in order to obtain the liquidity benefits associated with

2

greater investor interest. This prediction is noteworthy because it is opposite to the predictions

from existing optimal hedging theories which suggest that market imperfections increase

incentives for firms to manage risk.1 Our consideration of the effect of investor preferences on

corporate hedging decisions is new, but the general notion that firms might cater to investor

preferences when making corporate decisions is well established. Examples include catering

dividend policy decisions to dividend clienteles and catering cross-listing decisions to investors

in other countries because of home bias. By characterizing the extent and nature of investor

preferences for industry exposure, this study is the necessary first step in understanding firms’

decisions to cater hedging decisions to such preferences.2

One class of existing models that provides an explanation for investor clienteles for

industry exposure assumes that information acquisition is costly, specifically in the sense that

learning is constrained. Investors optimally acquire information (i.e., learn) about a single

underlying risk factor, such as industry risk, and apply that knowledge to invest in stocks that are

exposed to the risk factor (Van Nieuwerburgh and Veldkamp, 2010). Investors trade off the

benefits of returns to private information against the cost of under-diversification in their

portfolio. This investor learning hypothesis has been used to predict investor clienteles in asset

                                                            1See, for example, Myers (1977), Smith and Stulz (1985), Froot, Scharfstein, and Stein (1993), and DeMarzo and Duffie (1995). A notable exception is Adam, Dasgupta, and Titman (2007) who develop a theoretical model in which the propensity to hedge is a function of the competitiveness of an industry. Ceteris paribus, there will be more heterogeneity in hedging policies in competitive industries. 2 The dividend clientele/dividend catering literature is similarly segregated. Some studies model investor preferences for dividends, analogous to our examination of investor preferences for exposure, based on the percentage of institutional ownership of stocks (Del Guercio, 1996; Brav and Heaton, 1998) or based on institutions’ portfolio allocations (Strickland, 1996; Hotchkiss and Lawrence, 2007). Other studies model dividend payout policy as a function of dividend clienteles (Li and Lie, 2006; Baker and Wurgler, 2004a, 2004b) which would be analogous to our suggested second step of examining firms’ hedging decisions, relying on the evidence about investors’ preferences to specify the model. Grinstein and Michaely (2005) examine institutional ownership of stocks and dividend policy simultaneously.

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characteristics, including home bias (Van Nieuwerburgh and Veldkamp, 2009), but it also

predicts investor clienteles for industry exposure.

Another explanation for investor clienteles for industry exposure is that high-exposure

stocks are a substitute for investment in an industry’s underlying assets. Most investors do not

hold the “assets” assumed in classic portfolio theory. Investment in certain assets, commodities

for example, is constrained by physical storage costs, asset indivisibility, or regulation. In the

absence of such market frictions, investors would include these assets in their optimal portfolio.

The market, however, is effectively incomplete with respect to these assets, which leads to a

second-best weighting in an investor’s portfolio. A stock that maintains exposure to the

underlying asset of an industry can act as a substitute for investment in the asset and effectively

complete the market. This asset substitution hypothesis is a previously unexplored explanation

for investor clienteles.

The main prediction of both the asset substitution hypothesis and the investor learning

hypothesis is that investor preferences for industry exposure will be greatest for stocks in

industries for which the returns have a low correlation with the returns on the aggregate stock

market. Under the asset substitution hypothesis, if industry returns are highly correlated with

market returns, an investor can simply invest in the market portfolio to obtain exposure to the

underlying asset. In addition, the portfolio diversification benefits of asset substitution are

minimal if the asset is highly correlated with the aggregate market. If, however, industry returns

are not highly correlated with returns on the market portfolio, the incentives to use stocks as a

substitute for the underlying asset are greater. Similarly, under the investor learning hypothesis

investors obtain few benefits from learning about industries with returns that are highly

correlated with the market. A signal about one industry that is highly correlated with the market

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is likely to contain information about other industries that are also highly correlated with the

market, thereby reducing the value of learning. In contrast, for industries with a low correlation

with the market, the returns to learning are greater. Thus, in equilibrium more investors will

learn about and invest in high industry exposure stocks in industries that are not highly correlated

with the market.

Using the average incremental adjusted R2 from adding industry factor returns to a

market model estimated within each of the 30 Fama-French industries, we identify five industries

whose returns have a significantly lower correlation with the aggregate stock market than the

others. We refer to the five industries (mining, coal, utilities, tobacco, and oil and gas) as “high

specificity” industries. The industries we identify as “low specificity” industries, which have

returns that are highly correlated with the stock market, include, for example, consumer goods,

wholesale, and services. Consistent with the asset substitution hypothesis and the investor

learning hypothesis, investor interest in stocks with high industry exposure is greatest in high

specificity industries. For example, a stock with high industry exposure has 30% more

institutional investors than a stock with low industry exposure stock within high specificity

industries, ceteris paribus. In contrast, this difference is just 5% in low specificity industries.

Across all industries, small institutional investors display stronger preferences for

industry exposure than large institutional investors, where institution size is based on the total

market value of an institution’s holdings. Within high specificity industries, institutions of all

sizes display significant preferences for industry exposure, although investor preferences for

industry exposure remain more pronounced for small institutions. These results are consistent

with the asset substitution hypothesis if smaller institutional investors are more wealth

constrained and hence more sensitive to asset indivisibility and storage costs. However, stronger

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preferences by smaller institutions are also consistent with the investor learning hypothesis if

institution size is positively correlated with information endowments or negatively correlated

with information acquisition costs. Under either scenario, smaller institutional investors have

greater incentives to reduce information costs by learning about an industry factor and investing

in stocks with high industry exposure.

Investment style also influences institutional investor preferences for industry exposure.

We use the Bushee (2001) investment style classifications. Across all industries we find that

transient investors, who hold small stakes in many firms and trade frequently on publicly

available information but who do not generally acquire private information, have the strongest

preferences for industry exposure. Quasi-indexers, who tend not to rely heavily on private

information and adopt a passive monitoring style, display the next greatest preferences. Finally,

dedicated owners, who tend to gather private information, and have large, long-term holdings

concentrated in a small number of firms, show no preference for high industry exposure stocks.

The differences in investor preferences across investment style categories – transient

investors, quasi-indexers, and dedicated owners – are most pronounced in high specificity

industries. For example, transient investors overweight high industry exposure stocks by 8% and

underweight low industry exposure stocks by 12%, while dedicated owners overweight high

industry exposure stocks by 3% and underweight low industry exposure stocks by 3%. In low

specificity industries, no investment style partitions exhibit preferences for industry exposure.

The results across institutions classified by investment style provide direct evidence that supports

the investor learning explanation of preferences for industry exposure. The asset substitution

explanation does not make any predictions about preferences being associated with investment

style.

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An alternative explanation of investor preferences for industry exposure is that investors

are attracted to transparency of information about a firm’s fundamental value, and financial

statement transparency is positively correlated with industry exposure. We find, however, that

firms with fewer and less complicated intra-firm relations, which would likely have a more

transparent presentation of risk but also more industry exposure, have similar levels of investor

interest as more complicated and presumably less transparent firms. Thus, greater financial

statement transparency does not appear to explain the results.

We also explore the possibility that investor preferences vary across institution type as a

function of fiduciary standards. If banks, which are subject to the “prudent man” rule, expect

that the courts will view high industry exposure stocks as imprudent (Del Guercio, 1996), then

banks will forgo the benefits of asset substitution or investor learning because of expected

litigation costs. When we examine the number of institutions that hold a firm’s stock by

fiduciary type, we find only weak evidence that banks’ preferences for industry exposure are

different from those of insurance companies, investment advisors, and pension funds and

endowments. Analysis of their portfolio holdings, however, suggests that fiduciary standards do

mitigate banks’ preferences for industry exposure. In low specificity industries, in which the

benefits of investing in high exposure stocks are minimal, banks significantly underweight high

exposure stocks relative to other institutions, consistent with the prudent man constraint. In

high-specificity industries, however, banks do not underweight high exposure stocks, suggesting

that the benefits from investing in these high exposure stocks at least partially offset the expected

litigation costs within these industries.

Our results suggest that market frictions may create incentives for some firms to not

hedge and to remain exposed to the underlying assets of the industry in order to retain (or attract)

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investors. This finding may help to explain why the evidence that hedging increases firm value

is weak, despite theoretical predictions that hedging is a value-maximizing activity in the

presence of market imperfections. Jin and Jorion (2006), for example, find no evidence that

hedging increases firm value for oil and gas exploration companies. However, returns in the oil

and gas industry have a low correlation with the market, and our results show that the benefits of

not hedging are likely to be greatest in such industries. Reductions in industry exposures

associated with hedging may lead to lower investor interest, reduced liquidity, and potentially a

higher cost of capital, which may offset the benefits more traditionally associated with risk

management. We leave this question to future research.

The paper is organized as follows. Section 2 discusses our hypotheses for why investors

may be attracted to industry exposure. Section 3 defines our measures of investor interest,

industry exposure, and control variables, and documents a positive relation between investor

interest and industry exposure. Section 4 examines cross-sectional variation in clientele effects

derived from our proposed explanations for investor preferences for industry exposure. Section

5 examines whether institutional investors systematically overweight high industry exposures

stocks and underweight low industry exposure stocks, and Section 6 concludes.

2. Explanations for investor preferences for industry exposure

In this section, we outline three explanations for the prediction that investors will display

preferences for stocks within an industry that have higher levels of industry exposure: the asset

substitution hypothesis (Section 2.1), the investor learning hypothesis (Section 2.2), and the

transparency hypothesis (Section 2.3).

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2.1 Asset substitution

We propose that there will be investor clientele effects in stocks that have high industry

exposure because investors use the stocks as substitutes for investment in fundamental assets.

Most investors do not hold the “assets” assumed in classic portfolio theory. Physical storage

costs, regulation, and asset indivisibility combined with wealth constraints make markets in

certain assets effectively incomplete for many investors.3 Stocks can act as substitutes for assets

that are otherwise unavailable or costly to attain, but only when the stock retains exposure to the

assets underlying a firm’s operations. Thus, investors will be attracted to stocks with high levels

of industry exposure when markets are incomplete.

Market frictions, such as storage costs, create inaccessibility to an underlying asset, not

an industry, but we predict an attraction to industry exposure because we expect fundamental

assets to be relatively homogeneous within industries. For example, consider the oil industry.

The underlying asset, common to all firms in the oil industry is oil. Although other industries

such as transportation are likely to have some exposure to oil, oil is not the primary driver of

cash flow volatility in those industries. If an investor wants to acquire exposure to oil, then the

most effective way to gain exposure is to purchase shares in an oil firm that maintains its

exposure to oil prices.

In addition to predicting that investor interest in a stock is positively related to industry

exposure, the asset substitution hypothesis also generates two cross-sectional predictions. First,

investor preferences for stocks with industry exposure will be more pronounced when the

diversification benefits from exposure to the fundamental assets of an industry are large. The

                                                            3 Entrepreneurs can and do create new assets that overcome these frictions. Securitized loans and real estate investment trusts (REITs) are classic examples of investment vehicles created to make access to an underlying asset, mortgage loans or real estate, feasible investments for a greater number of investors. See Stiglitz (1972), however, for a discussion of market frictions that prevent the creation of new assets that would fully complete markets. 

9

diversification benefits are negatively related to the correlation between industry returns and

aggregate market returns. If a particular industry has returns that are highly correlated with

market returns, then diversification benefits from investing in firms with high industry exposure

within that industry are small. Purchasing the market portfolio would be just as effective. In

contrast, the diversification benefits are larger if the industry is not highly correlated with the

market. In Section 4.1 we create a measure of industry specificity to capture the diversification

benefits of asset substitution.

Second, the asset substitution hypothesis predicts that investor preferences for industry

exposure will be higher for more wealth constrained investors, given asset indivisibility. In our

cross-sectional analysis, we examine institutional investor preferences based on institution size,

as a proxy for wealth constraints.

2.2 Investor learning

A second hypothesis that predicts investor clientele effects for stocks with high industry

exposure is based on theories that assume private information and costly information acquisition.

As one example of this class of theories, Van Nieuwerburgh and Veldkamp (2010) develop a

model in which agents make both an information processing choice and a portfolio choice. An

important constraint is that agents are assumed to have limited mental processing ability such

that learning about one asset (i.e., acquiring information) reduces the agent’s ability to learn

about other assets.4 Assuming that asset payoffs are correlated with underlying risk factors, Van

Nieuwerburgh and Veldkamp (2010) show that it is optimal for an investor to learn about a

                                                            4 Sims (2003) and Peng (2004) also model limited mental processing ability, but only Van Nieuwerburgh and Veldkamp (2010) focus on the interaction between asset portfolio and information choices. Van Nieuwerburgh and Veldkamp (2009) use a similar modeling approach to explain the home bias.

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single underlying risk factor that is costly to learn about and that has increasing returns to

information processing, and to forgo first-best portfolio diversification.5

Based on their model, Van Nieuwerburgh and Veldkamp (2010), propose business cycle

risk, idiosyncratic risk, and industry risk as potential candidates for investor learning and

investment specialization. We specifically predict an attraction to industry exposure because

empirical evidence suggests that analysts perceive significant benefits associated with learning

about industry risk. O’Brien (1990), for example, documents that over 97% of analysts in her

sample specialize in one industry. She speculates that focusing on one industry allows analysts

to better understand the production and cost functions underlying the industry, which leads to

better forecasting for all firms in the industry. Dunn and Nathan (2005) confirm this speculation

by showing that the more business segments an analyst follows, and the greater the

diversification within an industry, the less accurate the earnings forecast. In general, this class of

models will predict investor preferences for industry exposure if the net benefits of costly

information acquisition are positively correlated with industry risk.

The investor learning hypothesis also generates cross-sectional predictions. The first two

predictions are similar to those for the asset substitution hypothesis. First, the investor learning

hypothesis predicts that investors will display stronger preferences for industry exposure in high-

specificity industries. The potential benefits from learning about high specificity industries are

greater, so more investors will choose to learn about high specificity industries. Second, under

the assumption that information acquisition costs per dollar invested are higher for small

institutions than large institutions, the investor learning hypothesis predicts that small institutions

                                                            5 There is considerable empirical evidence supporting the notions developed in Van Nieuwerburgh and Veldkamp (2010) that investors will hold a specialized (undiversified) portfolio and a well diversified portfolio. See, for example, Polkovnichenko (2005), Goetzmann and Kumar (2008), and Massa and Simonov (2003), Kacperczyk, Sialm, and Zheng (2005), and Van Nieuwerburgh and Veldkamp (2009). 

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are likely to have greater benefits from learning about an industry factor and investing in stocks

that remain exposed to that factor.

A prediction unique to the investor learning hypothesis is that investor interest in

industry exposure will be a function of investment style. Investors who, ex post, are observed to

have different investment styles that are associated with different levels of information

acquisition will exhibit variation in preferences for exposure. In our cross-sectional analysis, we

examine the preferences of transient investors, quasi-indexers, and dedicated investors for

industry exposure (see Section 4.2).

2.3 Transparency

A third hypothesis that we consider, but which ultimately is not supported by the data, is

that investors are attracted to industry exposure because 1) information asymmetry leads

investors to be attracted to financial statement transparency, and 2) financial statement

transparency is positively correlated with industry exposure. The first condition is supported by

models of trade with heterogeneously informed investors that suggest that information

asymmetries introduce adverse selection into securities transactions. Greater financial statement

transparency that reduces information asymmetry will reduce the adverse selection costs (e.g.,

Glosten and Milgrom, 1985; Kyle, 1985; Amihud and Mendelson, 1986; Admati and Pfleiderer,

1988; Diamond and Verrecchia, 1991). Empirical evidence, using a variety of proxies for

transparency, supports this prediction.6

                                                            6 For example, greater liquidity is associated with greater transparency measured by more informative financial reporting (e.g., Bartov and Bodnar, 1996; Leuz and Verrecchia, 2000; Boone and Raman, 2001; and Eleswarapu, Thompson, and Venkataraman, 2004); tracking stocks (e.g., Billett and Mauer, 2000); direct marketing to capital markets via investor relations (Bushee and Miller, 2007), or even advertising (Brennan and Tamarowski, 2000). Institutions, in particular, are attracted to transparency (Healey, Hutton, and Palepu, 1999; Bushee and Noe, 2000;

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The second condition – a positive correlation between financial statement transparency

and industry exposure – is more debatable. If firms with greater industry exposure have fewer

operating segments and less complex intra-firm relationships, then the positive correlation with

financial statement transparency is consistent with empirical research that defines transparency

as information precision about firm value (Baldwin, 1984; Bushman, Chen, Engel, and Smith,

2004). The assumption that firms with fewer operating segments and less complex intra-firm

relationships have greater industry exposure seems plausible given evidence in Lamont (1997)

that more concentrated firms have greater cash flow risk associated with the underlying assets.

However, it remains an empirical issue since highly concentrated firms may engage in financial

hedging to help reduce their underlying exposure.

3. Investor interest and industry exposure: empirical findings

Throughout the paper, we estimate variants of the following reduced form model of

investor interest:

 iy

kkiykiyiy CONTROLINDEXPINTERESTINVESTOR

 

(1)

where we use three proxies for INVESTOR INTERESTiy for firm i in year y; INDEXPiy is firm-

year industry exposure; and CONTROLkiy is a matrix of firm-year control variables. We estimate

equation (1) annually and report the average of the coefficient estimates. Standard errors are

clustered by industry in the annual regressions. All models throughout the paper include the

control variables, but results for the control variables are tabulated only in the first set of reported

results.

                                                                                                                                                                                                Aggarwal, Klapper, and Wysocki, 2005; Ferreira and Matos, 2008). Finally, Graham, Harvey and Rajgopal (2005) also provide survey evidence that managers believe that transparency is associated with improved liquidity.

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3.1 Investor interest

The asset substitution and investor learning explanations for investor interest both imply

that individual investors are most likely to be attracted to stocks with high industry exposure.

Individual investors are likely to be wealth constrained and unable to invest in underlying

physical assets such as gold and oil. In addition, individual investors have less access to

information and lower information processing capabilities than institutional investors.

Measuring individual investor interest, however, is challenging. We use share turnover as an

indirect proxy for individual investor interest in equation (1). TURNOVER is the natural

logarithm of average monthly turnover (volume divided by shares outstanding), computed for

each firm i in each year y. While evidence suggests that share turnover captures individual

investor interest in part (Barber and Odean, 2008; Hou, Peng, and Xiong, 2006; and Loh, 2008),

it also captures disagreement among investors (Garfinkel, 2009), and it could be driven by a

handful of large institutional investors trading in large quantities, or many investors trading in

smaller quantities.

We also use institutional ownership and mutual fund ownership as measures of investor

interest. LNUMGR is the natural log of 1 + the number of institutions that hold stock i at the end

of year y. Data on annual institutional ownership are from the Thomson Financial 13-F database.

The Thomson database is based on the universe of 13-F filings without any selection or removal

of firms. The only potential selection issues are that holdings under $20,000 are not required to

be reported on a 13-F filing, and institutions that exercise investment discretion over less than

$100 million in equity are not required to file a form 13-F. Since all of our firms are publicly

traded, we assume that the firm has zero institutional investors if it is not included in the reported

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holdings of any institutions on the Thomson Financial database. LNUMFUNDS is the natural

log of 1 + the number of mutual funds that hold stock i at the end of year y. Data on annual fund

ownership are from the Thomson Financial Mutual Fund database.7 We eliminate mutual funds

that have an investment objective code (IOC) equal to 1, 5 or 6, which represent International

funds, Municipal Bond funds, and Bond and Preferred Stock funds, respectively. We also

eliminate funds that have less than three annual observations in which the market value of assets

at the beginning of the year is less than $1 million.

The institutional ownership and mutual fund ownership proxies represent more direct

measures of investor interest than share turnover. However, the disadvantage of these measures

is that preferences for industry exposure may be less pronounced for institutional investors than

for individual investors. However, Bushee and Goodman (2007) find that, with the exception of

institutions that hold large blocks and take big portfolio bets, there is little evidence of private

information trading by institutions.

3.2 Industry exposure

Following Jorion (1990) and Tufano (1998), for each firm (i), we calculate industry

exposure at the end of each year (y) by estimating an extended market model using the past 60

months (t) of return data:

mkt

, i , , , indi t i mkt t i ind t i tr r r

(2)

                                                            7 Mutual funds (i.e., registered investment companies) are a class of investors in the Thomson Financial database of 13-F filers, but data on mutual fund holdings in the mutual fund database are different from the data for the “Investment Companies” in the 13-F database. The 13-F database category of investment companies includes institutions that are not registered investment companies (i.e., not mutual funds) but that derive a significant portion of their business from the mutual fund business (determined by Thomson). In addition, holdings data on the Thomson Mutual Fund database is compiled primarily from the funds’ required semi-annual reports to shareholders (N-30D filings) rather than 13-F filings.

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where rmkt denotes the monthly return on the CRSP equally weighted market index, and rind

denotes the monthly return on the appropriate equally weighted industry portfolio.8 We use the

industry definitions provided on Kenneth French’s website to construct 30 industry portfolios.9

For a firm-year observation to be included in the sample we require at least 24 monthly return

observations to estimate the extended market model.

The estimated coefficient indi (INDEXP) measures the sensitivity of stock i’s return to a

one percent return on the underlying industry, after controlling for movements in the aggregate

stock market that affect the returns on stock i independent of industry returns. Indicator

variables identify high and low exposure firms (BETAHIGH and BETALOW, respectively).

BETAHIGH = 1 (BETALOW = 1) if INDEXPiy is above (below) the 70th (30th) percentile

exposure for its industry group for year y. The ranking is done before requiring that the sample

firms have non-missing Compustat data.

Table 1 reports descriptive statistics for the exposure measure by industry. The

magnitudes of the industry exposure estimates vary considerably across the 29 industries. The

average industry exposure (INDEXP) ranges from 0.51 for the Coal industry to in excess of 1.00

for the Retail and Business Equipment industries. Column 3 reports estimates of the average

stock market s across each industry. MKTBETA2 is the estimate of mkti from the extended

(two-factor) market model specified in equation (2).

(Insert Table 1 here.)

                                                            8 We use equally weighted returns to ensure that the returns from a small number of large companies do not drive our measure of industry returns. 9 The 30th industry includes firms that do not fall into industries 1 to 29; we discard the small number of firms assigned to the 30th industry.  

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Two pieces of evidence indicate that INDEXP measured based on historical returns data

is a reasonable proxy for expected future industry exposure, which is the relevant conceptual

construct in the analysis. First, the industry exposure proxies based on historical data are fairly

stable from year to year (untabulated). Of firms that are classified as high beta (medium beta)

{low beta} in year y - 1, approximately 76.4% (68.5%) {74.9%} are in the same category in year

y. Of firms that are classified as high beta (medium beta) {low beta} in year y - 2, approximately

65.1% (58.6%) {63.6%} are in the same category in year y.

Second, an out of sample experiment suggests that INDEXP predicts future exposure.

For each industry, at the start of year y + 1, we form an equally weighted portfolio that buys

stocks classified as high exposure (BETAHIGH = 1) as of year-end y and shorts low exposure

stocks (BETALOW = 1). The portfolio is rebalanced annually. We regress the returns from the

portfolio strategy on the excess returns from the market portfolio and the relevant industry

portfolio:

exp exp .high low m mkt f ind ind fr r r r r r

(3)

If the BETAHIGH and BETALOW classifications capture meaningful differences in industry

exposure, we expect to observe 0ind . The final column of Table 1 reports that, for all

industries other than Books and Food, there is robust evidence that 0ind .

3.3 Control variables

We draw control variables (CONTROL) from four papers that examine the determinants

of institutional ownership: Del Guercio, 1996, Falkenstein, 1996, Gompers and Metrick, 2001,

and Hong and Kacperczyk, 2009. Broadly speaking, these papers include various specifications

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of proxies for the following constructs: Firm size, leverage, growth, share price, systematic risk,

dividend yield, past returns, return volatility, and firm age. The control variables are particularly

important when considering investor preferences for a particular stock characteristic. Investors

often categorize stocks into broad classes such as large-capitalization, value, growth, and

momentum, before deciding how to allocate funds across the classes (Barberis and Shleifer,

2003). By including proxies for size, value, and momentum as control variables we minimize

the likelihood that our findings with respect to investor preferences for industry exposure are

driven by a positive correlation between industry exposure and a common characteristic used by

investors to assign stocks into a particular asset class. The Appendix provides a detailed

description of our proxies for these constructs.

Table 2 reports means and medians for the control variables separately for the high

exposure (BETAHIGH), low exposure (BETALOW), and the remaining medium exposure

(BETAMED) firms. There is a robust monotonic relation between industry exposure and

turnover. High exposure firms also tend to be younger, have lower dividend yields and higher

debt-to-equity ratios than low exposure firms. Market-to-book ratios, which prior literature has

used as a proxy for growth opportunities, do not vary significantly across the exposure

categories. Overall, Table 2 shows that there are substantial differences in firm characteristics

across low, medium, and high industry exposure firms.

(Insert Table 2 here.)

3.4 Investor interest and industry exposure

Table 3 reports the results of regressions that measure the association between industry

exposure and our three proxies for investor interest: share turnover (TURNOVER), the number of

18

institutional owners (LNUMGR), and the number of mutual fund owners (LNUMFUNDS). The

results for the control variables are generally consistent with prior research. We find that

investor interest is positively associated with firm size, market-to-book ratios, return volatility,

stock market betas, past returns, inclusion in the S&P 500 index, and listing on NASDAQ; and

negatively associated with the inverse of price, dividend yields, debt-to-equity ratios, and firm

age.

(Insert Table 3 here.)

Overall, the results in Table 3 provide strong evidence of a positive relation between our

proxies for investor interest and our proxy for industry exposure. As reported in Columns 1, 3,

and 5, the coefficients on the continuous industry exposure proxy (INDEXP) are positive and

significant, which is consistent with the prediction that higher industry exposure is associated

with higher investor interest.

In Columns 2, 4, and 6, we use the indicator variables defined in the previous section,

BETAHIGH and BETALOW, to measure industry exposure. The results indicate that the positive

associations between INDEXP and our proxies for investor interest come from both an attraction

to high exposure stocks and an aversion to low exposure stocks. For example, ceteris paribus,

turnover in firms with high industry exposure is 33% higher than that of firms with medium

levels of exposure, while turnover of low exposure firms is 19% lower (Column 2). Similarly, a

change in a firm’s industry exposure from the 30th percentile to the 70th percentile is associated

with a 13% increase in the number of institutions holding the stock (Column 4).

When the proxy for investor interest is the number of mutual funds that hold a firm’s

stock (LNUMFUNDS), the results using indictor variables for industry exposure (Column 6)

indicate only a significant aversion to low exposure stocks. In general, the relation between

19

industry exposure and mutual fund investors is weaker than the relation for institutional investors

as a whole.10

(Insert Table 4 here.)

We perform several additional analyses to test the robustness of the results reported in

Table 3. The results are presented in Table 4. In Panel A, we show that the results are robust

across firm size quartiles (the smallest quartile, middle two quartiles and the largest quartile).

The primary model in Table 3 includes a continuous measure of firm size as a control variable,

but the separate quartile regressions allow for non-linearities in the relation between firm size

and investor attraction to industry exposure. Further, an analysis within size quartiles helps to

address the possibility that our estimates of industry exposure for infrequently traded (i.e., low

turnover) stocks are biased downward, which would induce a positive relation between industry

exposures and turnover. If the results in Table 3 are driven by nonsynchronous trading, we

would expect to observe a positive association between industry exposure and investor interest

among the quartile of small firms where nonsynchronous trading is likely to be greatest, but no

relation among large firms.

As shown in Table 4 Panel A, the investor interest measures with the exception of

LNUMFUNDS are significantly positively associated with industry exposure across all size

groups. For the smallest quartile of firms, LNUMFUNDS is not statistically related to measures

of industry exposure. The coefficient estimates on BETAHIGH also are not statistically

                                                            10 Subsequent analysis uses the Thomson 13-F database classifications of investment advisors and registered investment companies as an alternative measure of fund ownership.

20

significant in any firm size group when investor interest is measured by LNUMGR and

LNUMFUNDS.11

In Panel B we find that the results in Table 3 are robust to alternative measures of

industry exposure. The first alternative is a demeaned continuous measure of industry exposure.

The summary statistics in Table 1 indicate substantial differences in the average industry

exposure coefficient across industries. The demeaned measure controls for the possibility that

investors are attracted to particular industries rather than to within-industry exposure. The

results using the demeaned measure are similar to the results for the continuous specification of

INDEXP in Table 3. The second alternative measure controls directly for the Fama-French

factors, SMB and HML. When estimating industry exposure (equation (2)), we include not just

market returns, but also returns on the Fama-French factors, SMB and HML as control variables.

Having obtained the estimates of industry exposure, we estimate a model identical to the

specification reported in Table 3 but with the new estimates of industry exposure. The results

are qualitatively similar to the results in Table 3. Finally, we also include the factor loadings on

SMB and HML when examining the determinants of investor interest. The inclusion of the

factor loadings on SMB and HML does not affect investor preferences for industry exposure.

In addition, in untabulated regressions, we estimate the turnover regression separately for

NASDAQ and non-NASDAQ firms, recognizing that turnover is measured differently on the

                                                            11 To mitigate the concern that nonsynchronous trading causes a downward bias in the exposure estimates and hence a mechanical relation between exposure and turnover, we also estimate the turnover model for a sample that excludes observations with a stock price at the start of the year below $5. The results using either the continuous specification for industry exposure (INDEXP) or the indicator variables are similar to those reported in Table 3, both in terms of statistical and economic significance. In addition, if measurement error affects our results, we would expect to observe a negative relation between low industry exposure firms and turnover, but we would not necessarily expect to observe a positive relation between high industry exposure firms and turnover.

 

21

NASDAQ exchange. The results are similar. The results are also similar if stocks of financial

firms, which represent approximately 20% of the sample observations, are excluded.

Throughout the remainder of our analysis we run all regressions with and without financial

firms. The results are not sensitive to the exclusion of financial firms.

3.5 Transparency and industry exposure

One explanation for investor attraction to industry exposure is that investors are attracted

to financial statement transparency and firms with more industry exposure are more transparent.

This transparency explanation is different from the asset substitution explanation and the

investor learning explanation in that investors are not attracted to industry exposure per se.

Rather, they are attracted to firms that have more transparent information about their asset

exposures.

To rule out this explanation, we sort firms into sub-samples based on measures of line-of-

business diversification. We expect line-of-business diversification to be negatively correlated

with financial statement transparency and industry exposure. If investors are attracted to

industry exposure because it is negatively correlated with line-of-business diversification, and

therefore positively correlated with financial statement transparency, we expect to observe no

evidence that investors are attracted to industry exposure within a sample of firms with similar

levels of diversification.

(Insert Table 5 here.)

We use two proxies for line-of-business diversification. The first proxy (MULTISEG) is

an indicator variable equal to one if the firm is a multi-segment firm (regardless of the number of

segments) and equal to zero if the firm is a single-segment firm. The second proxy is one minus

22

the firm’s revenue-based concentration ratio (DIVERSE), which is computed following

Comment and Jarrell (1995). The minimum value of DIVERSE is zero for a single segment firm

and it approaches one as diversity increases (concentration decreases).

Table 5 Panel A presents the results from estimating equation (1) separately within

portfolios of single segment firms (MULTISEG = 0) and multi-segment firms (MULTISEG = 1).

Panel B sorts the firms into three portfolios based on the rank of the continuous measure

DIVERSE: the bottom quartile, the middle two quartiles, and the upper quartile. Firms are

ranked within industry by year. We only report the results for the model specification that

includes the indicator variables BETAHIGH and BETALOW to measure industry exposure.12

Results using the continuous variable (INDEXP) yield similar inferences.

For all three proxies of investor interest (TURNOVER, LNUMGR, and LNUMFUNDS),

the coefficients on BETAHIGH and BETALOW within all the diversification-sorted sub-samples

are similar in magnitude and significance levels to those presented in Table 3. Across all proxies

for investor interest investors display a strong aversion to stocks with low industry exposure.

Furthermore, using TURNOVER as a proxy for investor interest, there is robust evidence that

investors display a preference for stocks with high industry exposure across all the sub-samples.

Thus the evidence in Table 5 provides little support for the hypothesis that investors exhibit

preferences for industry exposure because industry exposure is correlated with financial

statement transparency.

                                                            12Segment reporting requirements changed significantly during the sample period. Between 1984 and 1997, a firm’s operating segments roughly correspond to its distinct product market industries. For the remainder of the sample period, firms defined their segments based on the internal management structure of the firm, which may or may not be by industry-level product line. For example, a firm could report segment data for its wholesale and retail operations (i.e., by customer type). Our diversification proxies are more likely to capture the negative correlation between diversification and industry exposure in the earlier period when segments were primarily defined at the industry level. In results not reported, we re-estimate the regression models in Table 5 for the period 1984 to 1997 and the period 1998 to 2006. The results in both periods are similar to those reported.

23

4. Understanding investor preferences for industry exposure

4.1 Industry specificity

The asset substitution explanation for investor attraction to industry exposure predicts

that investor demand to substitute investment in the stock of a firm that maintains industry

exposure for investment in the underlying asset will be greatest in industries with returns that are

not highly correlated with the aggregate market. The diversification benefits are greatest in these

industries. The investor learning explanation also predicts stronger preferences for industry

exposure among such industries. For industries with returns that are highly correlated with

aggregate market returns, a signal about one industry is likely to contain information about other

industries that are also highly correlated with the aggregate market, thereby reducing the value of

learning.

We refer to the degree to which industry returns are correlated with aggregate market

returns as industry specificity. Industry specificity for industry j in year y is measured using

parameter estimates from estimation of a standard market model and an extended market model

for each firm within industry j. The extended market model includes the equally-weighted

market returns and the appropriate equally-weighted industry returns. The models are estimated

using monthly return data over the period January of year y – 4 to December of year y. For each

firm, i, in year y, we compute the difference between the adjusted R2 values of the two models.

We use the average difference in adjusted R2 values within an industry as our measure of

24

industry specificity.13 The result is 23 annual observations for the 29 Fama-French industry

groups, which is 667 industry-year observations of industry specificity (SPECIFICITY).14

(Insert Figure 1 here.)

Figure 1 presents boxplots of the average industry specificity metric over our sample

period from 1984 to 2006 for each of the 29 Fama-French industries. The greater is the average

difference in adjusted R2s, the greater is the industry specificity. Five industries stand out as

having substantially higher specificity measures: Utilities, Mining, Tobacco, Crude Oil and

Natural Gas, and Coal.15 These five industries are designated “high-specificity” industries in the

empirical analysis. For these high-specificity industries, the adjusted R2 in the two factor market

model is 17% higher in absolute terms, on average, than the adjusted R2 in the standard market

model. The industries with the lowest average specificity are: Wholesale, Electrical Equipment,

Services, Games, and Consumer Goods. These five industries are considered low-specificity

industries in the empirical analysis. For the low-specificity industries, the adjusted R2 increases

by just 1.3% in absolute terms following the addition of industry returns to the market model.16

Our classification of industries as high, medium, or low specificity is static over the

sample period, but the boxplots in Figure 1 illustrate variation in specificity during the sample

period for many industries. Much of the variation in SPECIFITY within each industry, however,

                                                            13An alternative metric to the difference in adjusted R2 is the F-statistic associated with the test of whether industry returns improve model specification. The correlation between these two variables is 0.98.  14 Our measure of industry specificity is similar to the country-level synchronicity measures developed by Morck, Li, Yang, and Yeung (2004). 15 It is worth noting that these industries are not necessarily the industries with the highest industry factor price exposure (see Table 1). 16 Estimates of specificity based on the Fama-French 3-factor model are highly correlated (97%) and the estimates identify the same industries as high or low specificity industries.

25

is due to an increasing trend in SPECIFICITY from 1984 through 2006 across all industries. The

relative ranking of the industries generally remains stable throughout the sample period.17

Our measure of industry specificity has two important features. First, it is estimated

using market data, which is available monthly. While the covariances of industry cash flows

with aggregate market cash flows might be a more conceptually appropriate construct for

industry specificity, we would have only 23 annual observations of financial statement data to

estimate the covariances. Second, our measure applies equally well across industries. Measures

based on an ex ante identifiable market frictions, such as asset indivisibility or storage costs,

would, by necessity, be industry-specific. It is worth noting, however, that the industries that our

market-based measure identifies as “high” specificity are those in which ex ante identifiable

market frictions, that make direct investment costly, are likely to be high.

(Insert Table 6 here.)

Table 6 reports results of regressions that measure the association between industry

exposure and investor interest as a function of specificity. Panel A reports results of estimation

of equation (1) with three additional regressors: SPECIFICITY and the interaction of

SPECIFICTY with the indicator variables, BETALOW and BETAHIGH. If industry specificity

increases investor attraction to industry exposure, we expect a positive coefficient on the

interaction between BETAHIGH and SPECIFICITY and a negative coefficient on the interaction

between BETALOW and SPECIFICITY.

The results in Panel A show that the coefficient on the interaction term between

BETALOW and SPECIFICITY is negative and significantly different from zero for all three

                                                            17 The only exception is the specificity measure for the Coal industry. We classify the Coal industry as a high-specificity industry in all years, but it has the most significant time-series variation, which is not surprising given the small number of firms in the industry (Table 1). All of the results are robust to exclusion of the Coal industry observations from the regressions.

26

measures of investor interest, indicating that investors, ceteris paribus, seek to avoid low

industry exposure stocks particularly in higher specificity industries. Moreover, the coefficient

on the interaction term between BETAHIGH and SPECIFICITY is positive and significantly

different from zero for two measures of investor interest (LNUMGR and LNUMFUNDS),

indicating that higher specificity is associated with stronger preferences for industry exposure.

Panel B reports results for high-, medium-, and low-specificity industries, respectively.

We expect to observe stronger investor preferences for industry exposure within the high

specificity sub-sample. In Column 1, share turnover is used as a proxy for investor interest.

Within high-specificity industries, there is robust evidence that investors are attracted to high

industry exposure stocks and display an aversion to low industry exposure stocks. In medium-

and low-specificity industries, investors also display an attraction to high industry exposure and

an aversion to low industry exposure, but the coefficients are attenuated relative to the high-

specificity industries. The results using the number of institutional owners and mutual funds as

proxies for investor interest follow a similar pattern. The differences between the coefficients on

BETAHIGH and BETALOW increase with industry specificity.

4.2 Institution characteristics and investor clienteles in industry exposure

In this section, we investigate which types of institutional investors display preferences

for industry exposure. First, we classify institutions annually into three groups based on the total

equity value of their holdings: small, medium, and large. Small (large) institutions are defined as

those in the lower (upper) quartile. Second, we use the classification system in the Thomson

Financial database and numerous studies of institutional ownership: (1) bank trusts, (2) insurance

companies, (3) investment companies, (4) investment advisors, and (5) other. The “other”

27

category includes pension and endowment funds.18 We aggregate the investment companies and

investment advisors into one institution type.19 Third, we use the Bushee (2001) classifications

of institutional investors. Bushee (2001) identifies three types of institutional investors:

Dedicated owners, quasi-indexers, and transient investors.20 Dedicated owners have large, long-

term holdings concentrated in a small number of firms, and are more likely to gather private

information about a firm and directly monitor its managers. Quasi-indexers tend not to rely

heavily on private information and adopt a passive monitoring style. Transient investors hold

small stakes in many firms and trade frequently on publicly available information, but they do

not generally acquire private information.

For each partitioning of the institutional investors, we examine preferences for exposure

across all industries (Table 7) and separately within high and low specificity industries (Table 8).

We report the results only for the model specification that includes the indicator variables

BETAHIGH and BETALOW to measure industry exposure. Results using the continuous

variable (INDEXP) yield similar inferences.

(Insert Table 7 here.)

4.2.1 Attraction to industry exposure by institution size

                                                            18 We thank Brian Bushee for providing us with his institution classifications during the sample period. There is a coding error in the Thomson Financial 13-F database. Thomson reports that partway through 1998, and in subsequent years, many banks (Type 1) and independent investment advisors (Type 4) are misclassified as other institutions (Type 5). Bushee’s database provides a consistent classification of the institutions on the Thomson Financial database.  19 The Investment Company category (Type 3) in the Thomson 13-F database includes investment advisors that Thomson determines derive a “significant” portion of their advisory services from the mutual fund business. 20 The Bushee (2001) annual institution classifications are based on k-means clustering of standardized factor scores, which are created on an institution-year basis using the weighted average of firm-specific characteristics of an institution’s portfolio holdings. Approximately 4% of institution-year observations are dedicated owners, 60% are quasi-indexers, and 36% are transient investors. Brian Bushee generously provided us with his classifications of investors.

28

Table 7 Panel A shows that small institutions display preferences for high industry

exposure stocks and an aversion to low industry exposure stocks. Medium sized institutions also

display an aversion to low industry exposure stocks, but the aversion is less pronounced in terms

of economic magnitude. Medium sized institutions show no attraction to high exposure stocks.

Among large institutions there is no evidence that industry exposure, either high or low, matters.

Within high specificity industries (Table 8 Panel A), all institutions, regardless of size,

display robust preferences for high exposure stocks. Ceteris paribus, a high industry exposure

stock will experience between 6% and 8% more institutional investors of all sizes than stocks

with average levels of industry exposure. Small and medium sized institutions display

considerable aversion to low industry exposure stocks, but large institutions do not.

(Insert Table 8 here.)

Among low specificity industries there is little evidence that funds of any size display

robust preferences for industry exposure. Small institutions avoid stocks with low industry

exposure but are not attracted to stocks with high industry exposure, while medium and large

institutions display a small but statistically significant aversion to high exposure stocks.

The stronger attraction to industry exposure among the smaller institutions is consistent

with both asset substitution and investor learning. Large institutions are likely to have fewer

wealth constraints and be better able to invest directly in underlying assets to which they seek

exposure. This option is not likely to be available to smaller wealth constrained institutions. At

the same time, large institutions tend to take larger dollar positions than small institutions when

investing in stocks, resulting in lower information acquisition costs per dollar invested relative to

small institutions. As such, small institutions are likely to have greater benefits from learning

about an industry factor and investing in stocks that remain exposed to that factor.

29

4.2.2 Attraction to industry exposure by institutional fiduciary standards

Table 7 Panel B shows that, except for banks, all types of institutions display a significant

attraction to high industry exposure stocks and a significant aversion to low exposure stocks.

Table 8 shows that the attraction to high exposure stocks and the aversion to low exposure stocks

for the non-bank institutions is greatest in the high specificity industries, consistent with the

results throughout the paper.

The results for banks, however, are different. Looking across all industries, banks exhibit

only a significant aversion to low-exposure stocks (Table 7). For low specificity industries,

banks show an aversion to high exposure stocks. It is only for the high-specificity industries that

banks exhibit a strong positive attraction to high exposure stocks.

The bank results are consistent with the different fiduciary standards of banks relative to

other institutions. Del Guercio (1996) finds that banks, which are subject to the prudent man

rule, tend to avoid stocks that they expect the courts to view as imprudent.21 The expected

litigation costs appear to be a constraint on banks’ attraction to industry exposure in low

specificity industries where the benefits of investing in high industry exposure stocks are

smallest. However, in high specificity industries banks appear to trade off the benefits of asset

substitution/investor learning against the expected litigation costs associated with an imprudent

investment in a stock with high industry exposure. While the results support this interpretation

based on direction, we caution that there are no statistically significant differences in preferences

across the institutional types.

                                                            21 When the courts consider whether an investment is prudent or not, they tend to focus on the characteristics of assets in isolation, rather than considering the role of the asset in the bank’s overall portfolio.

30

4.2.3 Attraction to industry exposure by institution investment style

Table 7 Panel C reports cross-sectional analysis of the association between industry

exposure and investor interest as a function of the institutional investor’s style, which is related

to the institution’s information acquisition practices (Bushee, 2001). Dedicated owners show an

aversion to low industry exposure stocks, but they do not exhibit a preference for high industry

exposure stocks. In contrast, quasi-indexers and transient investors show an aversion to low

exposure stocks and a preference for high exposure stocks. Ceteris paribus, the number of

transient investors investing in a stock is 15% higher for stocks with high industry exposure

relative to stocks with low industry exposure, while the difference for dedicated owners is less

than 4%. The differences in preferences between transient investors and dedicated owners are

statistically significant in 17 of the 23 sample years.

Table 8 Panel C shows that the patterns across investment style categories are most

pronounced in high specificity industries. All institutions, regardless of their investment style

display significant preferences for industry exposure, but the difference between preferences for

high and low industry exposure stocks is greatest for transient investors followed by quasi-

indexers, and dedicated owners. A change in a firm’s industry exposure from the 30th percentile

to the 70th percentile is associated with a 37% (15.70%) increase in the number of transient

investors (dedicated owners) ceteris paribus. The difference between the preferences of

transient investors and dedicated owners is statistically significant in 12 out of 23 years.

These results are consistent with the investor learning explanation for investor attraction

to industry exposure. Transient investors invest in a large number of stocks and seek to

minimize the per-stock information acquisition costs. One way to minimize information

acquisition costs is to obtain a signal about an underlying risk factor and apply this information

31

to all stocks that are exposed to the risk factor. In contrast, dedicated investors, who invest in a

handful of firms, will choose to bear the costs of acquiring unique firm-specific information.

The asset substitution explanation, in contrast, does not make any predictions about a relation

between investment styles and preferences for industry exposure.

The presentation of the averages of the annual coefficient estimates in Tables 7 and 8

obscures a distinct time trend in the significance of the BETAHIGH coefficient estimate for

transient and quasi-indexers investors (not tabulated). The coefficient estimates for the transient

and quasi-indexers investors are not statistically different from zero in the 1980’s and early

1990’s, but they are consistently significantly positive in the last ten years of the sample period.

While the time trend does not affect our statistical analysis, it does suggest that preferences for

industry exposure have increased for transient and quasi-index investors in the last decade.

This increased preference for industry exposure by transient investors coincides with the

introduction and rapid growth of Exchange Traded Funds (ETFs). In 1993 the first ETF was

traded on the American Stock Exchange (AMEX). The number of funds grew from one in 1993

to 359 by the end of 2006, and the assets invested in ETFs grew from approximately $1 billion to

$422 billion.22 ETFs are designed to track returns in particular sectors or markets, providing

investors with access to sector or market exposure at a lower cost than more traditional mutual

funds. A cost effective way for ETFs to track returns in a particular sector, such as oil and gas, is

to invest in the stocks of firms that have high industry exposure. ETFs typically hold a large

number of stocks, so they are likely to be classified as either transient or quasi-index investors.

The rapid growth in ETFs may, at least in part, explain the increased preferences for industry

exposure among transient and quasi-index investors over the last decade.

                                                            22 Source: Investment Company Institute (ICI) Fact Book, 2008.

32

5. Analysis of portfolio diversification

In addition to predicting that investors will be attracted to high industry exposure stocks,

the asset substitution and investor learning explanations for investor demand for industry

exposure also predict that investor portfolios will be overly concentrated in (i.e., under-

diversified) in high industry exposure stocks. We test this prediction by examining the reported

holdings of institutional investors in the Thomson 13-F database.

The percent of the portfolio that institutional owner (j) holds in stocks of exposure type e

in each of the 29 Fama-French industries (i) in year y (PHELD) is:

1 1

S Fe s fijy ijy ijy

s f

PHELD MV MV

(4)

where MV is the market value of the stocks. S denotes the number of firms within industry i in

year y with industry exposure level e (high, moderate, or low) that institution j invests in, and F

denotes the total number of firms within industry i in year y that institution j invests in. The

weight is computed for each of the 13-F institution types for each year (y) between 1984 and

2006.

An institution’s percent held is compared to a benchmark weight that reflects no

preference for exposure. The benchmark weight (w) is computed as the value weighted

percentage of stocks classified as having high, moderate, or low exposure (e) in our sample for

each industry (i) in each year (y):

1 1

G Ne g niy iy iy

g n

w MV MV

(5)

33

where G denotes the number of firms in industry i in year y with industry exposure level e, and N

denotes the total number of firms in industry i in year y.

The excess (XS) weight in each exposure category equals the percent held minus the

benchmark:

.e e eijy ijy iyXS BETA PHELD w

(6)

The excess weights across the three exposure categories for each institution-industry-year

observation sum to zero. The null hypothesis that institutions do not overweight (underweight)

high (low) industry exposure stocks implies that the excess invested in the high (low) exposure

category is zero: 0.eijyXS BETA

(Insert Table 9 here.)

Table 9 reports the average excess weights. Panel A shows that both small and large

institutions systematically overweight high industry exposure stocks. These findings are most

pronounced within high specificity industries. For example, large institutions overweight high

industry exposure stocks by 5% and underweight low industry exposure stocks by 8%. Among

low specificity industries, there is no robust evidence that either small or large institutions have

preferences for industry exposure.

Panel B of Table 9 reports that banks underweight high industry exposure stocks. The

underweighting is significant in low specificity industries. This result is consistent with the

prudent man constraint on portfolio allocation decisions of banks (Del Guercio, 1996). In high

specificity industries, however, banks do not underweight high industry exposure stocks,

consistent with the benefits of investing in these industries at least partially offsetting the

34

fiduciary costs. In contrast, investment advisors and pensions and endowments significantly

overweight high industry exposure stocks in the high-specificity industries and underweight low

exposure stocks.

Results across investment style are reported in Panel C. Transient investors display the

greatest preferences for high industry exposure stocks and the greatest aversion to low industry

exposure stocks. For example, in high specificity industries, transient investors overweight high

exposure stocks by 8% while underweighting low exposure stocks by 12%. In contrast, there is

no robust evidence that quasi-indexers overweight stocks with high industry exposure. The

dedicated owners do tend to overweight high industry exposure stocks and underweight low

industry exposure stocks, but the magnitudes are much smaller.

6. Conclusion

This paper shows investor clientele effects in industry factor price exposure and

characterizes sources of investor preferences for industry exposure in stocks. Industry exposure

is positively associated with share turnover, the number of institutional investors that hold the

firm’s stock, and the number of mutual funds that hold the firm’s stock. The positive association

between industry exposure and investor interest comes from both an attraction to high exposure

stocks and an aversion to low exposure stocks. Furthermore, institutional investors

systematically overweight high industry exposure stocks in their portfolios while underweighting

low industry exposure stocks.

The attraction to high exposure stocks and the aversion to low exposure stocks is most

pronounced among industries for which the correlation of industry returns with aggregate market

returns is low: Mining, coal, utilities, tobacco, and oil and gas. The diversification benefits of

35

substituting stocks with high exposure to the underlying assets for direct investment in the

underlying assets are greatest in these industries, as are the benefits from learning about an

industry factor. Investor preferences for exposure are greatest for small institutions and

institutions that follow a transient investment style, meaning they hold a large number of stocks

and rely mostly on public information. Preferences for exposure are least prevalent among large

institutions and dedicated institutional investors who invest in only a small number of stocks.

36

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41

Appendix: Summary of control variables Summary of control variables used in the analysis. We draw the control variable constructs for the determinants of institutional ownership from four sources: Del Guercio (1996), Falkenstein (1996), Gompers and Metrick (2001), and Hong and Kacperczyk (2009). All variables except firm age and the indicator variables for inclusion in the S&P 500 index and Nasdaq stocks are winsorized at the 1st and 99th percentiles.

Construct Name Description

Firm size LOGSIZE_MVE Natural log of the market value of equity (in $ thousands) at year end.

Market-to-book ratio LOGMB Natural log of market value of equity divided by common book equity at year end.

Share price INVPRICE Inverse of stock price at year end.

Systematic risk MKTBETA2 Market beta from estimation of the two-factor extended market model in equation (2).

Dividends DIVYLD Annual dividend yield.

Leverage DE RATIO Total long-term debt (including current portion) divided by total common equity at year end.

Turnover TURNOVER Natural log of average monthly turnover during the year.

Returns AVGRET Average monthly return during the year.

Idiosyncratic return volatility RETVOL Standard deviation of daily firm returns during the year.

Firm age FIRMAGE Natural log of the number of months from the CRSP start date to year end.

Included in the S&P 500 index S&P500 Indicator variable = 1 if the firm is in the S&P 500 index as of year end, and = 0 otherwise.

Trades on NASDAQ exchange NASDAQ Indicator variable = 1 if the firm is traded on the NASDAQ exchange as of year end according to CRSP and = 0 if it is traded on the NYSE/AMEX.

42

Figure 1: Industry specificity To measure industry specificity for industry j in year y, we estimate a standard market model and an extended market model for each firm i within industry j using monthly return data over the period January of year y – 4 to December of year y. The extended market model includes the appropriate equally-weighted industry returns and the equally-weighted market returns. For each firm i in year y, we compute the difference between the adjusted R2 values of the two models. We use the average difference in adjusted R2 values within an industry as our measure of industry specificity. The box plot below summarizes the industry specificity across our sample period of 1984 – 2006.

43

Table 1. Summary of exposure measures by industry INDEXP is the mean of the firm-specific estimates of the monthly industry factor betas. MKTBETA2 is the mean of the firm-specific estimates of stock market betas from the two-factor market model. δind is the estimated industry factor exposure in year y+1 for a portfolio that buys high industry exposure firms and shorts low industry exposure firms, where exposure is measured using historical data (see equation 3). δind is hypothesized to be greater than zero if the BETAHIGH and BETALOW classifications capture meaningful differences in industry factor price exposure. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level.

Industry

N

INDEXP

MKTBETA2

δind

18 Coal 105 0.5051 0.3570 0.1478*

21 Telecommunications 1,743 0.5378 0.3679 0.1175**

2 Beer 264 0.5540 0.2606 0.5398***

4 Games 2,049 0.5623 0.4628 0.3936***

26 Wholesale 3,564 0.5648 0.4066 0.1870*

3 Smoke 102 0.6081 0.1596 0.3732***

14 Electrical Equipment 1,304 0.6361 0.3794 0.2120*

6 Household 1,812 0.6917 0.2537 0.1851**

5 Books 1,204 0.7056 0.1650 -0.0804

10 Textiles 648 0.7375 0.2881 0.2124**

1 Food 1,938 0.7677 0.1646 0.1287

25 Transportation 2,189 0.7694 0.1434 0.6189***

22 Services 8,523 0.7907 0.2317 0.7209***

15 Autos 1,247 0.7963 0.1939 0.4708***

28 Meals 1,473 0.7983 0.1665 0.1421**

11 Construction 3,203 0.8001 0.1842 0.4825***

12 Steel 1,396 0.8084 0.1446 0.3523***

16 Carry 626 0.8314 0.1056 0.4064***

9 Chemicals 1,556 0.8672 0.1044 0.3294***

13 FabPr 3,817 0.8807 0.1593 0.5408***

7 Clothes 1,307 0.8810 0.1272 0.3090***

17 Mines 1,153 0.8916 0.0693 0.5389***

29 Financial 18,254 0.9027 0.0416 0.5770***

24 Paper 1,821 0.9507 0.0491 0.6032***

8 Health 7,578 0.9557 -0.0076 0.7174***

19 Oil 3,454 0.9582 0.0231 0.5498***

20 Utilities 3,666 0.9778 -0.0002 0.6856***

27 Retail 4,492 1.0135 -0.0127 0.4196***

23 Business Equipment 11,287 1.0317 -0.0634 0.5985***

44

Table 2. Descriptive characteristics of sample firms Means and medians (in parentheses) of industry factor price exposure (INDEXP), log monthly turnover (TURNOVER), and regression control variables across low exposure (BETALOW), medium exposure (BETAMED), and high exposure (BETAHIGH) firm-year observations. The control variables include the natural logarithm of the market value of equity, inverse price ratio, natural logarithm of the market-to-book ratio, dividend yield, debt-equity ratio, idiosyncratic return volatility, average monthly firm return, stock market beta, firm age, and indicator variables for stocks included in the S&P 500 and for NASDAQ listed stocks. The Appendix provides variable measurement details. A firm is considered high exposure (low exposure) if its industry factor price exposure is greater (less) than the 70th (30th) percentile exposure, respectively. The percentiles are recalculated for each industry for each calendar year. The means and medians are measured for the sample across the years 1984 - 2006. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics.23

BETALOW (n = 27,847)

BETAMED (n = 36,084)

BETAHIGH (n = 27,844)

HIGH vs

MED

HIGH vs.

LOW

MED vs.

LOW Industry exposure INDEXP

-0.2931 (-0.1029)

0.7959 (0.8116)

2.1168 (1.8283)

*** *** ***

Log monthly turnover TURNOVER

-3.1560 (-3.0972)

-2.9844 (-2.9584)

-2.6325 (-2.6146)

*** *** ***

Firm size (Log MV of equity) LOGSIZE_MVE

4.8457 (4.6323)

5.4391 (5.3593)

5.1677 (5.1532)

*** *** ***

Inverse share price INVPRICE

0.2363 (0.0759)

0.1744 (0.0580)

0.2652 (0.0792)

*** *** ***

Log market-to-book ratio LOGMB

0.5828 (0.5275)

0.5848 (0.5329)

0.5912 (0.5187)

Dividend yield DIVYLD

0.0172 (0.0000)

0.0173 (0.0055)

0.0116 (0.0000)

*** ***

Leverage (Debt/equity ratio) DE RATIO

1.2623 (0.6333)

1.1713 (0.6311)

1.4832 (0.6874)

*** *** ***

Daily return volatility RETVOL

0.0322 (0.0267)

0.0297 (0.0247)

0.0370 (0.0319)

*** *** ***

Systematic risk MKTBETA2

1.2048 (0.9577)

0.1029 (0.0147)

-0.9896 (-0.7295)

*** *** ***

Average monthly return AVGRET

0.0128 (0.0118)

0.0130 (0.0124)

0.0177 (0.0146)

** *

Log firm age in months FIRMAGE

4.8338 (4.8675)

4.9548 (4.9767)

4.7490 (4.7362)

*** *** ***

S&P 500 index inclusion dummy S&P500

0.0773 (0.0000)

0.1258 (0.0000)

0.0943 (0.0000)

*** ***

NASDAQ firm indicator NASDAQ

0.5378 (1.0000)

0.5043 (1.0000)

0.5931 (1.0000)

*** * **

                                                            23  tNtZ 1 where tj is the t-statistic for year j, N is the number of years, and t and )(t are the mean

and standard deviation, respectively, of the N realizations of tj. Z has a t distribution with N−1 degrees of freedom.

 

45

Table 3. Determinants of investor interest Models of industry factor price exposure as a determinant of investor interest in a firm’s stock. Proxies for investor interest include the natural logarithm of average monthly turnover (TURNOVER), institutional investor interest (LNUMGR), and mutual fund interest (LNUMFUNDS). Factor price exposure is measured by the continuous variable INDEXP and by indicator variables that equal 1 if a firm’s industry factor price exposure is greater (less) than the 70th (30th) percentile exposure (BETAHIGH and BETALOW). The percentiles are recalculated for each industry for each calendar year. Control variables measured at or for the year ended t-1 include: the natural logarithm of the market value of equity (LOGSIZE_MVE), the inverse price ratio (INVPRICE), the natural logarithm of the market-to-book ratio (LOGMB), dividend yield (DIVYLD), debt equity ratio (DE RATIO), idiosyncratic return volatility (RETVOL), average monthly firm returns (AVGRET), and turnover (TURNOVER, except in TURNOVER regressions). Control variables measured at or for the year ended t include: stock market betas (MKTBETA2), firm age (FIRMAGE), and indicator variables for S&P 500 stocks (S&P500) and NASDAQ (NASDAQ) listed stocks. The models are estimated annually from 1984 through 2006. The coefficient estimates, adjusted R2s, and number of observations (N) are the averages of the annual estimates. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). Parenthetical amounts represent the number of annual test statistics that are significant at the 10% level in the 23 annual regressions.

TURNOVER LNUMGR LNUMFUNDS Intercept -4.6089*** -4.2382*** 1.2015*** 1.3267*** 0.5761*** 0.6912*** LOGSIZE_MVE 0.1879*** 0.1987*** 0.4693*** 0.4689*** 0.4810*** 0.4806*** INVPRICE -0.2937*** -0.2872*** 0.1100*** 0.1125*** 0.0296 0.0323 LOGMB 0.0791*** 0.0736*** -0.0300** -0.0313** -0.0623** -0.0635** DIVYLD -3.8037*** -3.9146*** -1.5618*** -1.4895*** -5.8242*** -5.7147*** DE RATIO -0.0210*** -0.0151*** -0.0078*** -0.0066*** -0.0091*** -0.0081*** TURNOVER 0.2387*** 0.2442*** 0.2470*** 0.2513*** RETVOL 13.4460*** 15.6287*** -6.9094*** -6.5498*** -10.0423*** -9.6792*** MKTBETA2 0.3729*** 0.0882*** 0.0472*** 0.0013 0.0368** -0.0024 AVGRET 1.2600*** 1.5147*** 0.0259 0.0457 0.9553*** 0.9478*** FIRMAGE -0.0643*** -0.0787*** 0.1549*** 0.1526*** 0.1372*** 0.1357*** S&P500 0.1544*** 0.1151*** 0.3500*** 0.3424*** 0.6624*** 0.6559*** NASDAQ 0.2280*** 0.2135*** -0.1452*** -0.1486*** -0.2218*** -0.2246*** INDEXP 0.4966*** 0.0962*** 0.0917*** BETALOW -0.1869*** -0.0994*** -0.1073*** BETAHIGH 0.3273*** 0.0346*** 0.0328 Difference 0.5142 0.1340 0.1401 # of annual diffs sig (23/23) (19/23) (14/23) Average annual N 2,441 2,441 2,441 2,441 2,441 2,441 Average annual Adj R2 29.62% 26.69% 83.16% 83.14% 75.35% 75.33%

46

Table 4. Robustness tests for Table 3 This table reports additional analyses to validate the robustness of the main results reported in Table 3. Panel A reports the results across size quartiles of the sample firms. The quartiles are recalculated for each calendar year. Panel B reports the results using alternative measures of industry exposure. The first alternative is a standardized (demeaned) measure of the continuous variable INDEXP within industry/year. The second alternative measure is the estimate of industry exposure using an extended 3-factor Fama-French model (INDEXP3). We report results of estimation of identical models to those specified in Table 3, but using the INDEXP3 estimates and indicator variables based on the extended 3-factor model estimates (BETAHIGH3 and BETALOW3). We also report results using these alternative measures and augmenting the models in Table 3 to include the coefficient estimates on SMB and HML. All models include the control variables defined in Table 3; coefficient estimates for the control variables are not tabulated. The models are estimated annually from 1984 through 2006. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2).

TURNOVER LNUMGR LNUMFUNDS Panel A: By sample firm size quartiles

Smallest quartile INDEXP 0.3921*** 0.0515*** 0.0269 BETALOW -0.1575*** -0.0598*** -0.0436 BETAHI 0.3202*** 0.0183 0.0034 Middle two quartiles INDEXP 0.4965*** 0.0722*** 0.0744*** BETALOW -0.1760*** -0.0637*** -0.0816*** BETAHI 0.3269*** 0.0156 0.0261 Largest quartile INDEXP 0.3254*** 0.0963*** 0.1421*** BETALOW -0.0802*** -0.0634*** -0.0943*** BETAHIGH

0.1508*** 0.0128 0.0072

Panel B: Alternate measures of industry exposureDemeaned continuous measures INDEXP

0.3089*** 0.0787*** 0.0594***

Estimates from extended 3-factor model

INDEXP3 0.3502*** 0.0564*** 0.0526*** BETALOW3 -0.1523*** -0.0845*** -0.0895*** BETAHIGH3

0.2643*** 0.0252** 0.0119

Estimates from extended 3-factor model with factor betas included in the regressions

INDEXP3 0.4612*** 0.0886*** 0.0807*** BETALOW3 -0.1619*** -0.0920*** -0.0958*** BETAHIGH3 0.2676*** 0.0320** 0.0175

47

Table 5. Determinants of investor interest for diversification-sorted portfolios Average annual coefficient estimates on the proxies for industry factor price exposure from models of the determinants of investor interest estimated as a function of diversification. Proxies for investor interest include the natural logarithm of average monthly turnover (TURNOVER), institutional investor interest (LNUMGR), and mutual fund investor interest (LNUMFUNDS). Industry factor price exposure is measured by indicator variables that equal 1 if a firm’s industry factor price exposure is greater (less) than the 70th (30th) percentile exposure (BETAHIGH and BETALOW). The percentiles are recalculated for each industry for each calendar year. Panel A reports results for single segment firms vs. multi-segment firms. Panel B reports results for firms in the lower quartile, middle two quartiles, and upper quartile of the variable DIVERSE, which is 1 - a revenue-based concentration ratio such that lower values represent greater concentration. Firms are ranked within industry by year. All models include the control variables defined in Table 3; the coefficient estimates for the control variables are not tabulated. The models are estimated annually from 1984 through 2006. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). Parenthetical amounts represent the number of annual test statistics that are significant at the 10% level in the 23 annual regressions.

Panel A: Single Segment firms vs. multi-segment firms

Single segment firms TURNOVER LNUMGR LNUMFUNDS

Intercept -4.1859*** 1.2069*** 0.4683*** BETALOW -0.1984*** -0.0868*** -0.0920*** BETAHIGH 0.3289*** 0.0041 -0.0046 Difference 0.5273 0.0909 0.0874 # of annual differences that are significant (23/23) (9/23) (8/23)

Multi-segment firms

Intercept -4.1259*** 1.5883*** 0.9248*** BETALOW -0.2199*** -0.1011*** -0.1106*** BETAHIGH 0.3161*** 0.0198 0.0041

Difference 0.5360 0.1209 0.1147 # of annual differences that are significant (23/23) (14/23) (9/23)

Panel B: By quartiles of DIVERSE

Bottom quartile DIVERSE

Intercept -4.1824*** 1.1910*** 0.4536*** BETALOW -0.1976*** -0.0867*** -0.0926*** BETAHIGH 0.3284*** 0.0048 -0.0038 Difference 0.5260 0.0915 0.0888 # of annual differences that are significant (23/23) (10/23) (8/23)

Middle quartiles DIVERSE

Intercept -4.3384*** 1.8390*** 1.0264*** BETALOW -0.2469*** -0.0833*** -0.0977*** BETAHIGH 0.3312*** 0.0117 0.0059 Difference 0.5781 0.0950 0.1036 # of annual differences that are significant (23/23) (4/23) (4/23)

Upper quartile DIVERSE

Intercept -3.9604*** 1.4729*** 0.8957*** BETALOW -0.1871*** -0.1155*** -0.1182*** BETAHIGH 0.3253*** 0.0264 0.0093 Difference 0.5124 0.1419 0.1275 # of annual differences that are significant (23/23) (12/23) (8/23)

48

Table 6. Industry specificity and investor attraction to exposure Average annual coefficient estimates on proxies for industry factor price exposure from models of the determinants of investor interest. Proxies for investor interest include the natural logarithm of average monthly turnover (TURNOVER), institutional investor interest (LNUMGR), and mutual fund interest (LNUMFUNDS). Industry factor price exposure is measured by indicator variables that equal 1 if a firm’s industry factor price exposure is greater (less) than the 70th (30th) percentile exposure (BETAHIGH and BETALOW). Panel A reports results for models that include a continuous measure of industry specificity (SPECIFICITY) and interaction terms of SPECIFICITY with BETAHIGH and BETALOW. Panel B reports coefficient estimates on BETAHIGH and BETALOW for firms that operate in high-specificity, medium-specificity, and low-specificity industries. All models include the control variables defined in Table 3; the coefficient estimates for the control variables are not tabulated. The models are estimated annually from 1984 through 2006. The coefficient estimates presented are the averages of the annual estimates. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). Standard errors are clustered by industry within each annual regression.

Panel A: Interaction variables for SPECIFICITY TURNOVER LNUMGR LNUMFUNDS Intercept -4.2687*** 1.3383*** 0.9702***

SPECIFICITY -0.3808** 0.2461*** -0.1476 BETALOW -0.1539*** -0.0529*** -0.0209* BETALOW*SPECIFICITY -0.5082** -0.6123*** -0.5715* BETAHIGH 0.3402*** 0.0025 -0.0018 BETAHIGH*SPECIFICITY -0.2461 0.3593*** 0.3445*** Average annual N 2,441 2,441 2,158 Average annual adjusted R2 26.85% 83.20% 74.91%

Panel B: By quartiles of SPECIFICITY High Specificity Industries Intercept -4.2322*** 1.6390*** 0.9083*** BETALOW -0.3466*** -0.1914*** -0.2409*** BETAHIGH 0.2869*** 0.0812 0.0498 Difference 0.6335 0.2726 0.2907 Average annual N 253 253 253 Average annual adjusted R2 27.07% 83.15% 75.20% Medium Specificity Industries Intercept -4.2226*** 1.2467*** 0.5363*** BETALOW -0.1679*** -0.0878*** -0.0832*** BETAHIGH 0.3089*** 0.0307 0.0342 Difference 0.4768 0.1185 0.1174 Average annual N 1,613 1,613 1,613 Average annual adjusted R2 28.09% 83.72% 76.12% Low Specificity Industries Intercept -4.3897*** 1.4185*** 0.9383*** BETALOW -0.1647*** -0.0499*** -0.0791*** BETAHIGH 0.3946*** -0.0237 -0.0218 Difference 0.5593 0.0262 0.0573 Average annual N 575 575 575 Average annual adjusted R2 26.26% 81.73% 74.09%

49

Table 7. Institutional investor attraction to exposure in the full sample of industries by investor type Average annual coefficient estimates on the industry factor price exposure proxies from multivariate models of the determinants of the log of 1 + the number of institutions of a given type that hold a firm’s stock. Industry factor price exposure is measured by indicator variables that equal 1 if a firm’s industry factor price exposure is greater (less) than the 70th (30th) percentile exposure (BETAHIGH and BETALOW). The percentiles are recalculated for each industry for each calendar year. All models include the control variables defined in Table 3; the coefficient estimates for the control variables are not tabulated. The models are estimated annually from 1984 through 2006. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). Parenthetical amounts represent the number of annual test statistics that are significant at the 10% level in the 23 annual regressions.

Panel A: Institutional investors by size (market cap)

Small Medium Large

BETALOW -0.1066*** -0.0555*** 0.0028

BETAHIGH 0.0395*** 0.0157 -0.0013

Difference 0.1461 0.0712 0.0041

# of annual differences that are significant (20/23) (14 23) (4/23)

Test vs. Small (11/23) (21/23)

Test vs. Medium (14/23)

Panel B: Institutional investors by fiduciary standards

Banks

Insurance Companies

Investment

Advisors

Pensions/

Endowments

BETALOW -0.0731*** -0.0722*** -0.0880*** -0.0745***

BETAHIGH 0.0158 0.0462*** 0.0331** 0.0404***

Difference 0.0889 0.1184 0.1211 0.1149

# of annual differences that are significant (14/23) (19/23) (18/23) (18/23)

Test vs. Banks (4/23) (10/23) (8/23)

Panel C: Institutional investors by investment style

Dedicated

Owners Quasi-

indexers

Transient

Investors

BETALOW -0.0425*** -0.0922*** -0.0907***

BETAHIGH -0.0058 0.0271** 0.0614***

Difference 0.0367 0.1193 0.1521

# of annual differences that are significant (11/23) (19/23) (19/23)

Test vs. Dedicated Owners (14/23) (17/23)

Test vs. Quasi-indexers (7/23)

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Table 8. Institutional investor attraction to exposure in high and low specificity industries by investor type Average annual coefficient estimates for industry factor price exposure proxies from multivariate models of the determinants of the log of 1 + the number of institutions of a given type that hold a firm’s stock estimated separately for high and low specificity industries. Factor price exposure is measured by indicator variables that equal 1 if a firm’s industry factor price exposure is greater (less) than the 70th (30th) percentile exposure (BETAHIGH and BETALOW). The percentiles are recalculated for each industry for each calendar year. All models include the control variables defined in Table 3; the coefficient estimates for the control variables are not tabulated. The models are estimated annually from 1984 through 2006. The coefficient estimates presented are the averages of the annual estimates. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). Parenthetical amounts represent the number of annual test statistics that are significant at the 10% level in the 23 annual regressions.

HIGH SPECIFICTY INDUSTRIES LOW SPECIFICTY INDUSTRIES Panel A: Institutional investors by fund size (market cap)

Small Medium Large Small Medium Large BETALOW -0.2062*** -0.1609*** -0.0648 -0.0515*** -0.0046 0.0245**

BETAHIGH 0.0784*** 0.0833*** 0.0634*** -0.0250 -0.0486** -0.0411*** Difference 0.2846 0.2442 0.1282 0.0265 -0.0440 -0.0656 # of annual sig differences (18/23) (17/23) (9/23) (5/23) (4/23) (7/23) Test vs. Small (4/23) (11/23) (8/23) (8/23) Test vs. Medium (7/23) (1/23)

Panel B: Institutional investors by fiduciary standards

Banks Insurance

Companies Investment Advisors

Pensions/ Endowments

Banks

Insurance Companies

Investment Advisors

Pensions/ Endowments

BETALOW -0.1228*** -0.2032*** -0.1779*** -0.1899*** -0.0295* -0.0327*** -0.0351** -0.0255* BETAHIGH 0.0771*** 0.0928*** 0.0699*** 0.0942*** -0.0408*** -0.0046 -0.0254 -0.0328* Difference 0.1999 0.2960 0.2478 0.2841 -0.0113 0.0281 0.0097 -0.0073 # of annual sig differences (16/23) (18/23) (14/23) (17/23) (5/23) (5/23) (3/23) (3/23) Test vs. Banks (6/23) (7/23) (8/23) (3/23) (4/23) (1/23)

Panel C: Institutional investors by investment style Dedicated

Owners Quasi-

indexers Transient Investors

Dedicated Owners

Quasi-indexers

Transient Investors

BETALOW -0.1059*** -0.1429*** -0.2608*** -0.0099 -0.0466*** -0.0350** BETAHIGH 0.0511** 0.0696*** 0.1138*** -0.0361*** -0.0283 -0.0143 Difference 0.1570 0.2125 0.3746 -0.0262 0.0183 0.0207 # of annual sig differences (14/23) (17/23) (21/23) (3/23) (4/23) (4/23) Test vs. Dedicated Owners (3/23) (12/23) (2/23) (4/23) Test vs. Quasi-indexers (13/23) (4/23)

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Table 9. Institutional investor portfolio composition and industry exposure Average annual excess weight placed on high and low exposure stocks in institutional investor portfolios over the period from 1984 to 2006. Each year we calculate the average weight invested in high and low industry exposure stocks. XS-BETAHIGH and XS-BETALOW represent the excess weight calculated relative to the value-weighted percentage of stocks with high and low industry exposure, respectively, within each industry each year. The null hypotheses of no investor preference for industry exposure is that XS-BETAHIGH = 0. (*){**}[***] indicate statistical significance at the (10%) {5%} [1%] level. Significance levels are based on a Z-statistic associated with the annual t-statistics (see Table 2). All industries High specificity industries Low specificity industries XS-BETAHIGH XS-BETALOW XS-BETAHIGH XS-BETALOW XS-BETAHIGH XS-BETALOW Panel A: Fund Size Small institutions 0.0107*** -0.0165*** 0.0373** -0.0534** 0.0015 -0.0174*** Large institutions 0.0127*** -0.0056 0.0485** -0.0835*** -0.0008 -0.0076 Panel B: Fiduciary Standard Banks -0.0273*** 0.0017 0.0089 0.0108 -0.0365*** -0.0036 Insurance Companies 0.0060* -0.0145*** 0.0191 -0.0526*** -0.0076** -0.0099* Investment Advisors 0.0174*** -0.0124*** 0.0478** -0.0759*** 0.0098*** -0.0151*** Pensions/Endowments 0.0048 -0.0128*** 0.0498** -0.0790*** -0.0093** -0.0082** Panel C: Investment Style Dedicated Owners 0.0178*** -0.0027 0.0277** -0.0266** 0.0241*** -0.0205* Quasi-indexers -0.0092*** -0.0017 0.0231 -0.0316 -0.0175*** -0.0061* Transient Investors 0.0425*** -0.0301*** 0.0754*** -0.1216*** 0.0230*** -0.0239***