investor conversion optimization- ticker media group
DESCRIPTION
Investor Conversion Optimization is the foundation of Investor Relations. This explains exactly how ICO works and how it can help your company attract more shareholders. Visit http://tickermediagroup.com for more information.TRANSCRIPT
INVESTOR CONVERSIONoptimization
THE FOUNDATION OF INVESTOR RELATIONS
InvestorRelationsis aboutgetting
investorsinterested
...
Investor Conversion
Optimization is about getting
investors invested
INVESTORCONVERSION
OPTIMIZATIONthe practice of improving the investor experience byremoving the roadblocks that lead to frustration and
confusion during the research process. This keepsinterested investors on track so they convert to confident,
connected, and committed shareholders.LEARN MORE HERE
OptimizationINVESTOR CONVERSION
Storytelling Onsite ICO Offsite ICO
1 2 3
Three Steps of
Storytelling1The first thing investors want to know is,What’s Your Story? or in other words: whoare you, what do you do, and what makesyou great? An easy to understand story thatinvestors can rally behind is thecornerstone of every successful publiccompany so we start there.
Corporate Storytellingis about sharing your story with the world,
the real story, the one that instantly puts everything into perspective, the one that makes investors want to
support you, cheer for you, and fall in love with you…because the easiest way to add shareholders and
attract shareholdersis to make sure that when one friend leans over to tell
anothera good story,
It’s yours.
Onsite ICO258% of investors will visit your websitelooking for the understanding they need toovercome the healthy skepticism thatcomes with any investment decision.Before you say “We Have That Covered”consider the fact that investor surveysshow up to 95% of the investors visitingyour site ARE NOT there looking for yourfilings, charts, or news.
Boring Story Corporate Speak Technical Jargon Difficult To Understand Poor Navigation Lack Of Information Vague Business Plan Vague Management Bio’s Long Boring CEO Interviews
Your Story, The Real Story. Human Speak Everyday Language Explainer Videos Single Long IR Page The Right Information Specific Goals & Timelines Detailed Management Bio’s W/Pictures Personal CEO Interviews
Problems That NeedCorrecting
Investor Conversion OptimizedSolution
Offsite ICO3Not every potential shareholder will visityour website after becoming interested inyour company. They start their research byputting your name and symbol into asearch engine. Offsite investor conversionoptimization is about making sure they willfind plenty of confidence building contentwhen they look.
Confidence building contentthat confirms and
builds their interest in you.
Examples of Offsite ICO:Social Media
Company ArticlesIndustry Articles w/ CEO Quotes
Corporate VideosYour Corporate Blog
Research Reports
Results of Investor ConversionOptimization
More ShareholdersHigher Investor Conversion
RateBetter ROI on InvestorOutreach Programs
Emotionally Connected andEngaged Investor Base
Easier Access To Capital
We are the industry leaders in Investor Conversion Optimization
TickerMediaGroup.com844-673-7280