invisible children - kony 2012

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HOW DID INVISIBLE CHILDREN ENGAGE PREVIOUSLY POLITICALLY UNENGAGED CIVILLIANS?

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By Katrina Varey and Zoe Annabel Wednesday 9:30 am Tutorial

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Page 1: Invisible Children - KONY 2012

HOW DID INVISIBLE CHILDREN ENGAGE PREVIOUSLY POLITICALLY UNENGAGED CIVILLIANS?

Page 2: Invisible Children - KONY 2012

PROACTIVE VS RETROACTIVE

Page 3: Invisible Children - KONY 2012

INVISIBLE CHILDREN AND KONY 2012

Page 4: Invisible Children - KONY 2012
Page 5: Invisible Children - KONY 2012

CONTENT ACROSS THE PLATFORMS

Page 6: Invisible Children - KONY 2012

HOW DOES INVISIBLE CHILDREN UNPACK A MULTIPLICITY OF MEANING AND MAKE THEN ACCESSIBLE TO DIFFERING AUDIENCES?

WHO ARE THESE AUDIENCES?

Page 7: Invisible Children - KONY 2012

SPREADABILITY AND DRILLABILITY

Page 8: Invisible Children - KONY 2012

ROADIES/INTERNS/MERCHANDISE

Page 9: Invisible Children - KONY 2012

ACADEMIC OPINION- COSTANZA CHOCK

Page 10: Invisible Children - KONY 2012

WHAT DOES THIS MEAN FOR US?

Page 11: Invisible Children - KONY 2012

Chisholm, Scott (2012) How and Why did the Kony Video go Viral Overnight? Tech News World. <http://www.technewsworld.com/story/74835.html > [Accessed 20/03/2013] Phillips, Andrea (2012) A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms. 1 Edition. McGraw-Hill. Srivastava,Lini (2009) Basic Framework. Transmedia Activism. < http://linasrivastava.blogspot.com.au/> [Accessed 12/03/2013] Swartz, Lana (2012) Invisible Children: Transmedia, Storytelling, Mobilization, University of Southern California Mittell, Jason (2009). Sites of participation: Wiki fandom and the case of the Lostpedia. Transformative Works and Cultures. 3, no 1. Jenkins, Henry (2009) Revenge of the Origami Unicorn: The Remaining Five Principles of Transmedia Storytelling. Confessions of an Aca-Fan. <http://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html> [Accessed 29/03/2013] Brough, Melissa. (2011) Fair Vanity’: The Visual Culture of Humanitarianism in the Age of Commodity Activism. In Commodity Activism: Cultural Resistance in Neoliberal Times. Roopali Mukherjee and Sarah Banet-Weiser, eds. New York: New York University Press. Costanza-Chock, Sasha. 2010. Se Ve, Se Siente: Transmedia Mobilization in the Los Angeles Immigrant Rights Movement. (PhD diss., University of Southern California).

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