kony mobile symposium 2013

2013 Kony Mobile Symposium Empowering Everywhere for Customers,

Partners and Employees IntroducCon and Welcome

Ben Salama, Managing Director, Accenture Mobility @MobilityWise Adam Enterkin VP – Sales, Europe, Kony, Inc

@Kony

Developed By:

Chairman’s Opening Remarks Jeffrey Hammond

VP – Principal Analyst Forrester Research

@jhammond

3 En:re contents © 2010 Forrester Research, Inc. All rights reserved.

Source: Flickr (hIp://www.flickr.com/photos/sashawolff/3793206523/sizes/l/)

Over 700M smart phones sold worldwide in 2012 1/13 Samsung Galaxy SIII: 96 million, iPhone 5: 54 million 5/13 Over 900 million total Android devices (IO) 6/10 Over 600 million iOS Devices (WWDC)

The Mobile Shi] is upon us…

Mobile is the new face of engagement

Tablets reinforce the mobile shi] Table vs. smartphone growth (share of page views)

Source: Adobe Digital Index (hIp://blogs.adobe.com/digitalmarke:ng/digital-‐index/)

Smartphones & Tablets are MUST support devices

•  They are fast – low :me to live •  They are near – on avg. 23 hours a day •  They are capable – browsers are equivalent to

PCs •  They are collabora:ve – side by side viewing

(and selling) •  They are portable – they get used in many

important places •  They are cool – and an important part of brand

image

Unique characteristics create engagement opportunities

EU-‐5 Consumers Connect On Mul:ple Devices April 2013 “The State Of Consumers And Technology: Benchmark 2012, Europe”

EU-‐5 Consumers Connect On Mul:ple Devices (Cont.) April 2013 “The State Of Consumers And Technology: Benchmark 2012, Europe”

Mobile means any:me, anywhere workers

February 2013 “2013 Mobile Workforce AdopCon Trends”

Mobile devices are taking over in many places

How do you meet your mobile needs without reinventing the wheel?

hIp://www.flickr.com/photos/fredo/392835542/sizes/l/in/photostream/

Developed By:

Icebreaker Networking Session: “Guess the Technology” Jeffrey Hammond


@jhammond

Can we use HTML5 to build apps? …Or should we go native? …Or use <X> mobile framework?

The question I get asked most often:

Answer: It depends. Source: Flickr

Icebreaker: What’s my app?

Guess what technologies were employed to create the following mobile apps?

A: Native app (objective C, Java etc.)

B: Web (responsive site, JavaScript + HTML)

C: Mobile middleware

D: Hybrid app (HTML/Javascript + Container or

native code)

App #1:

Two to 10 times faster than prior version

Answer: (complex) hybrid

Native code

HTML5

Node.js

Backbone.js

Underscore.js

LinkedIn — Google Android

Source: Inc. Technology (http://technology.inc.com/2011/08/16/linkedin-revamps-its-mobile-apps/) and VentureBeat (http://venturebeat.com/2011/08/16/linkedin-node/)

App #2: Financial Times — Apple iPhone Avoids “content tax”

Answer: Web

HTML5

Supports local storage

Automatic updates

Tied into subscription

HTML5 video support

Source: The Financial Times iPhone application screen shot

App #3: National Public Radio (NPR) — iPad Mobile-first experience

Answer: native

Objective-C

Uses NPR APIs

Source: NPR iPad application screen shot

App #3a: NPR — Chromebook Mobile-first experience

Answer: Web

SproutCore

Uses NPR APIs

Source: NPR Chromebook applica:on screen shot

App #4: GEICO — GloveBox Provides POC to

customer

Answer: middleware

Kony Mobile

Uses camera

Deployed to Apple iOS, Android

Source: MobileVillage (http://www.mobilevillage.com/yp/case_kony_geico.htm)

App #5: Plants vs. Zombies: Android Casual gaming

blockbuster

Answer: Middleware

Marmalade SDK

C/C++

Native ARM code

Small bridging container like a hybrid

App #6: NBC: iPad Major media investment

Rich content/experience

Answer: Middleware

Appcelerator

Node.js

Started w/ Jay Leno’s Garage, then Late Night w / Jimmy Fallon

App #7: Untappd 2 devs part time

10M+ check-ins to date

Answer: Hybrid

Cordova + jQuery

Core infrastructure in PHP

Data stored in MySQL, Redis

Picture stored on Amazon S3

Exercise: What’s my app?

Scores? •  8 out of 8? •  6 out of 8? (C) •  5 out of 8? (D) •  Failing?

A guide for technology decisions

Na:ve Tools

Performance

Cost

Agility

Experience

Connected Tasks

Full JS Framework

Hybrid

Mobile Middleware

Light JS Framework

Responsive Web

Development considerations

1. How extensive does offline support need to be? Rich media?

2. Do you need cutting-edge platform features like GPU acceleration or NFC?

3. Do you want to monetize your apps?

4. Are you more interested in progressive enhancement or functional APIs?

5. Do you need to support more than two platforms/form factors?

6. What staff capabilities will you match up against mobile?

7. How important are predictable costs?

8. What type of information are you building your app around?

9. How important is it to control the distribution of your apps?

10.  What must be done custom versus using package apps?

10 questions to ask before choosing a mobile technology:

Developed By:

PresentaCon: Mobility Trends to Watch Out For Jeffrey Hammond


@jhammond

© 2013 Forrester Research, Inc. Reproduction Prohibited 27

Key Questions

›  What are the key trends in mobile?

›  How will mobile development evolve?

›  How will mobile disrupt existing business models?

›  What steps should business leaders and developers take to capitalize?

1. Mobile platforms are the catalyst for new, connected experiences

Con

sum

er

Plat

form

s

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2. Tablet and phone use case will diverge


Today

Future

Track success rela:ve to objec:ves.

Use analy:cs to drive consumer-‐oriented results

through relevancy.

3. Analytics wrapped around contextual data will power next-gen apps

–2 days

• Change reservaCon • Reserve seat • View reservaCons

–2 hr

• Check gate • Departure Cme

• Lounge access • Upgrade

Flight

• Arrival Cme

• Food order • Movies

• Wi-‐Fi

+2 hr

• Ground transportaCon

• Lost luggage • NavigaCon

+ 2 days

• Customer service

• Mileage status

• Reward travel • Upcoming reservaCons

Contextual use of :me will help priori:ze home page content

Airline example based on user time

4. Adoption of mobile phones has exploded globally, and will continue

Source: Forrester Research, Inc.89427

United States327M Mobilesubscriptions310M Population

Russia256M Mobilesubscriptions139M Population

Brazil259M MobileSubscriptions198M Population

China1.04B Mobilesubscriptions1.4B Population

India960M Mobilesubscriptions1.2B Population

Figure 1 Nearly One-Fifth of the World’s Mobile Population Is In China

PopulationMobile phone subscriptions

Worldwide6B Mobile subscriptions

7B population

$12B €2.7


Key Questions






1. The focus shifts beyond mobile apps

Infrastructure integration will play a larger role, absorb more effort, and drive costs up

February 2013 “2013 Mobile Trends For eBusiness Professionals”

•  Customer service •  Mileage status •  Reward travel •  Upcoming reservations

Traveler mobile tasks

Looking at the realities of context

Flight - 2 days + 2h - 2h + 2 days

•  Book reservation •  Change reservation •  Request upgrade •  Reserve seat

•  Check gate •  Departure time •  Lounge access •  Upgrade

•  Arrival time •  Food order •  Movies •  Wi-Fi •  Baggage carousel

•  Ground transportation •  Lost luggage •  Navigation

Flight reservation processes

Flight timelin

e

Travel business processe

s

Customer loyalty processes

Flight processes

Baggage handling processes

2. Architects will need to modernize infrastructure

A modern mobile architecture

Traits of A Modern Application Rationale APIs everywhere APIs must be asynchronous and consumable across

multiple platforms Uses asynchronous communication

Event-driven architecture improves performance by eliminating blocking at infrastructure layer

Uses lightweight process communication frameworks (e.g. REST, JSON, node.js, Nginx)

Reduces resource consumption, effectively uses smaller processing instances, smaller thread pools

Composed of independent service endpoints

Individual service can change independently, applications can continue to function if an individual service fails

Use of in-memory DBs Reduces latency between mobile clients and infrastructure

Services deployed on elastic infrastructure

Makes is easier and cheaper to scale up and down on demand

Sharded SQL DBMSes or NoSQL DBMSes

Makes it possible to support millions of customers with commodity, scale-out hardware

Uses dynamic languages in concert with languages like Java and .NET

Simplifies programming constructs. Allow applications to evolve without recompiling services.

3. There will be no “magic bullet” approach

Source: Forrsights Developer Survey, Q1 2013

What approach(s) do you take for multiplatform development?

3%

31%

32%

42%

42%

66%

None of the above

I decide on a core set of platform(s) and maintain a portable common code base

I use a hybrid approach that mixes native platform code and HTML/JavaScript as part of the same app

I write native code on a platform I'm familiar with, then port to other platforms opportunistically

I create apps using a cross-platform development tool

I use HTML, JavaScript, and other Web technologies to support multiple platforms

Base: 272 North American Software Developers building mobile apps or websites that deploy to multiple OSes


Key Questions





© 2012 Forrester Research, Inc. Reproduction Prohibited

Mobile will transform business models many ways. Mobile will: 1. Offer deeper consumer engagement 2.  Evolve into real-time interactions that depend heavily on contextual

information

3. Alter pricing models

4. Up-end existing cost structures (lower barriers to entry) and disintermediate ecosystem players

• Bar code scanning • Consumer reviews • Coupons •  In-store navigation • Lists (e.g., wedding

registries) • Loyalty • Promotions • Shopping lists

In-store

• Coupons • In-store inventory • Nearest “store” • Pricing • Promotions

Competitor’s store

• Coupons • How-to videos • In-store inventory • Research tools • Shopping list

building • Store hours • Store location • Weekly circular

Home

Retail example based on user location

2. Intelligence added to location will dictate consumer experiences on mobile

Image: Julie Ask

3. Pricing can and will vary by location

If a retailer knows I am home, they may offer a price assuming I won’t get in my car and drive.

If a retailer knows I am in the store, they may price assuming I need the product now.

4. Industries with complex or dated business models ….

Taxi Medallion Insurance

Dispatch Call IVR

Waiting Waiting No Transparency

… will be susceptible to disruption as mobile phones eliminate elements …

Taxi Medallion Insurance

Dispatch Call IVR

Waiting Waiting No Transparency

… and offer value add services •  Value-add services include: choice of car,

electronic receipts, car tracking, driver ratings/reviews, timely information, etc.

•  Vehicles are identified quickly without lengthy IVR interactions or “hold” times

•  Mobile-first company/service


Key Questions





Business leaders and developers must shift their focus together.

How to approach mobile services design: 1.  Think mobile first

2.  Focus on convenience

3.  Use feedback to rapidly evolve mobile services

4.  Prepare for further technology disruption


1. Thinking “Mobile First” with context:

› Deliver relevancy

› Simplify tasks

› Create a personalized services layered on top of the physical world

Think of this less as “Big Brother” watching

http://www.flickr.com/photos

. . . and more like “Big Mother” helping

The line between creepy and helpful is thin, gray, and curvy.

Creepy or helpful? What your phone/Amex knows: •  You have traveled to Mexico. •  You have rented a car. •  You are staying at the

Westin. •  The weather there is 92oF.

“We suspect you are driving to Chichen Itza today. Our travel partner is offering a special price on tours if booked with your Amex.”

Creepy or helpful? What your phone/AMEX knows: •  You have traveled to Mexico. •  You have rented a car. •  You are staying at the

Westin. •  The weather there is 92oF.

“We see your card was just used to purchase tickets to Chichen Itza. Please enter your 4-digit passcode to confirm you have possession of your card.”

Systems of Engagement

3. Use feedback to rapidly evolve services

Time to Safety

Time to Certainty

Time to Feedback

Systems of Operation

Systems of Record

Lifecycle Focus

4. Prepare for further technology disruption ›  Today’s cutting edge device features will comm0ditize ›  New sensors will enrich context ›  Motion and voice will augment touch inputs ›  Moore’s law will enable more edge processing ›  Heads up interfaces will emerge ›  Larger touch surfaces (portable and static) ›  Wearable and connectables create local networks ›  Apps give way to platforms and services ›  Tension over economics of native/web vs. unique platform

services

In summary – Pulling it all together ›  Think mobile first – the numbers demand it

›  Think beyond apps – to modern applications

›  Think omni-channel – tablets /= smart phones

›  Think context – local, historical, and extended

›  Think convenience – provide relevant, simple, personalized services

›  Think horizontal – organize around service delivery

›  Think flexible – the mobile shift is just getting started!