ioc l marketing 1
TRANSCRIPT
BY: ANIRBAN MUKHERJEE(12 BSP1807).
1/9/2013
1
HISTORY AND BACKGROUND : It is Indias largest commercial enterprise and highest ranked Indian company at 83rd onthe Fortune Global 500 list in 2012. Indian Oil and its subsidiaries account for a 47% share in the petroleum products market,
40% share in refining capacity and 67% downstream sector pipelines capacity in IndiaIt supplies Indane cooking gas to over 47.5 million households through a network of 4,990 Indian distributors. It is also the 18th largest petroleum company in the world and the number one petroleum1/9/2013 2
It has been modeled on the R&D marketing arms of Royal Dutch Shell and British Petroleum
trading company among the National Oil Companies in the Asia-Pacific region
MISSION :A major diversified, trans-national, integrated energy company, with national leadership and a strong environment conscience, playing a national role in oil
security & public distribution.
OBJECTIVE: Focusing on cost, quality, customer care, value addition and risk management1/9/2013 3
1/9/2013
4
Marketing Touch pointsIndianOil in every part in every heart ~ 54% of Indias Oil Marketing InfrastructureLPG Bottling Plants 89 (48.9%) Bulk Consumer Pumps 7,780 (88.8%) Terminals/Depots 140 (40.7%) SKO/LDO Dealerships 3,960 (60.0%) Aviation Fuel Stations 96 (52.8%) LPG Distributorships 5,456 (51.8%)1/9/2013 5
As on 1.4.2012
Petrol/Diesel Outlets 19,463 (46.4%) Including 3517 KSKs
Figures in Bracket indicate % share in Industry
Subsidiaries - Beyond BoundariesIOC Middle East FZE, Dubai (2006)and
75.1% Stake Storage, Terminaling Retail trade
100% Stake Sale of Lubricants in Middle East countries
Lanka IOC Limited, Sri Lanka (2002)
OVERSEAS SUBSIDIARIES
IndianOil Mauritius Limited, Mauritius (2001)
100% Stake1/9/2013 Aviation, Retail, Storage & Quality Assurance 6
R&DShaping Corporate Dreams Formulations & Technologies developed 132 Formulations developed more than 80% commercialized in 2010-11 Cost effective Hydro-processing route developed for ATF production
Dual mode de-asphalting Technology developed to enhance Distillate Yield
Patents Active 212*India 111 USA 48 Others 53 Total 212 Lubes Ref. Others Total1/9/2013 7
39
86
87
212
(*As on 20.5.2011)
R&DThe Power of Possibilities
New Development Initiatives Servo Agro Spray Oil: An eco-friendly, Biodegradable, non-toxic & pesticide free Oil developed & widely marketed Mosquito Larvaecide Oil developed with an excellent field trial result Bio-Degradable Rubber Spray Oil: Approved by Rubber Research Institute, Kottayam, Kerala Hydrogen-CNG run 3 wheeler completed 18000 km long Field Trial1/9/2013 8
1/9/2013
9
Clean Energy & Sustainability Pursuing low carbon energy business: Bid and won 5 MW Solar PV Power Plant under Jawaharlal Nehru National Solar Mission NPCIL-IndianOil Nuclear Energy Corporation JV incorporated in our pursuit of becoming Integrated Energy major Solar Lantern Initiative rolled out: More than 30,000 lanterns delivered in Rural households1/9/2013
10
Beyond Business - CSRSpends upto 2% of retained profit of previous year for CSR
Corporate Social Responsibility focuses onLPG Schemes Enrolled ~51,000 Rural BPL customers through RGGLVY
Community Development in areas of Education, Health & Drinking Water
Educational Scholarships to Deserving & Meritorious Students No. of students increased from 450 to 2600 per year
Promotion of Sports through Sports Scholarship No. of sport persons increased from 77 to 150 per year1/9/2013 11
B2B B2C
1/9/2013
12
Before we concludeA look at IndianOil Brands
1/9/2013
13
13
1/9/2013
14