RAISE AWARENESS ONLINE

DRIVE TRAFFIC TO WWW.ISLANDBREAKS.CO.UK

USE OF SOCIAL MEDIA SITES: FACEBOOK + TWITTER

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PRIMARY SOCIAL MEDIA PLATFORM

CURRENTLY AT: 2,176 FOLLOWERS COMPARED TO 15,933 LIKES

AIM TO INCREASE BY 25% USING THE YEARS CAMPAIGN (10PW)

DO SO BY INCORPORATING SNEAKY SQUIRREL USING FOLLOWERS/RETWEETS/FAVOURITES

CURRENTLY AT: 15,933 LIKES

AIM TO INCREASE BY 10% USING THE YEARS CAMPAIGN

CONSTANTLY MONITOR PROGRESS

LOWER COSTS

BUILD COMMUNITY

LEAVING THE COMMENT BOX

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OUTSIDE COST

UP & COMING APP

‘SNAPSHOT SQUIRREL’

PHOTO BOMBING

#SNAPSHOTSQUIRREL

#ISLANDBREAKS

5 A WEEK ONTO ISLANDBREAKS.CO.UK FOR CHANCE TO WIN

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SOCIAL MEDIA MAIN FOCUS

DAILY MONITOR OF RETWEETS/LIKES/WEBSITE HITS

TWITTER – HALF AN HOUR

FACEBOOK – AN HOUR

INSTAGRAM – HOUR

BLOGS – TWICE A DAY

BUDGET = £50,000

STAFF RATE = £35,000

PARTNERSHIP = £5,000

CONTINGENCY FEES = £5,000

INSTAGRAM = £1,000

HOTEL DISCOUNTS - £1,000 ACTIVITY DISCOUNTS - £1,500 FERRY DISCOUNTS - £1,500

“If it doesn't exist on the internet, it doesn't exist.”

Kenneth Goldsmith

BLAH

TWEET US – @VITALITYPR

FACEBOOK US – VITALITY PR GROUP