What can my Organizational Advancement “Coach” do for me?

Organizational Advancement Specialists are here to help you by…

Working with you to explore opportunities to stretch your marketing dollar Sharing best practices and ideas from across the state so you don’t have to “reinvent the wheel” Providing guidance on consistent and accurate branding to improve brand recognition Helping you find templates, talking points, guides and resources that will help make developing

marketing materials quicker and easier Reviewing marketing materials for compliance with visual identity guidelines Helping you identify ways to share your story with partners, clients and other stakeholders Guiding you in your efforts to build or develop relationships with your local media Working with you to develop a marketing plan – whether it be a comprehensive county marketing

plan for the coming year or a focused plan for a specific event Connecting you to contacts who can help you with a wide variety of advancement needs Reviewing your physical and virtual office presence to help you put your best foot forward Guiding you in your social media efforts – whether you are just starting out or a seasoned

veteran who is looking for new ideas Providing training on a wide variety of Advancement/Marketing topics, including: Marketing 101,

public value, relationship marketing, social media, media relations and more Working with you to help you get the most out of state-wide advancement initiatives like

Extension and Outreach Week, Cy Day Fridays and county 100 year anniversaries

Connect with your Advancement Specialist “coach” to make your advancement efforts more efficient and effective!

Jacy JohnsonDirector515.294.5672jacyjohn@iastate.edu

Willy KleinFood and Environment Advancement Specialist515.294.0662wklein@iastate.edu

Natasha NealAdvancement SpecialistRegions 13, 14, 18, 19515.494.9225natneal@iastate.edu

Megan BagleyK-12 Advancement Specialist 515. 294.7586bagley@iastate.edu

Karen LathropAdvancement SpecialistRegions 4, 9, 10, 11, 15, 16, 20319.930.9744klathrop@iastate.edu

Laura SternweisCommunication Specialist515.294.0775lsternwe@iastate.edu

Jed FindlayVisual Communication Specialist515.294.7858jfindlay@iastate.edu

Jolene McCoyAdvancement SpecialistRegions 2, 3, 7, 8515.306.2828jolene@iastate.edu

Lora Vest Visual Communication Specialist515.294-1051lvest@iastate.edu

Julie Hlas Advancement SpecialistRegions 1, 5, 6, 12, 17712.389.0129hlas@iastate.edu

Steve MetcalfVisual Communication Specialist 515.294.2405smetcalf@iastate.edu

Greg WallaceCommunication Specialist515.294.1327gwallace@iastate.edu