ipad market analysis
DESCRIPTION
IPAD Market Analysis. MemBers: Low yik choong Ng Jen Ho Edric Phua Sim Hak Jin Isaac Tan. Table of Contents. When did the iPad first originated How is the price of iPad first determined related/associated products for the ipad How are these products related to the ipad - PowerPoint PPT PresentationTRANSCRIPT
MemBers: Low yik choong
Ng Jen HoEdric PhuaSim Hak JinIsaac Tan
IPAD Market Analysis
Table of Contents When did the iPad first
originated How is the price of iPad first
determined• related/associated products
for the ipad• How are these products
related to the ipad • Developments affecting
marketing and pricing decisions for the iPad
• Consumer & producer point of view
Project A
•Origination of iPad Official Release : 3 April
2010 Introduction: 27 January
2010 Development : Before
Iphone development
How is the price of the iPad 1st determined
prices are determined by demand and supply forces. decisions of producers determine the supply decisions of buyers determine the demand. interaction of demand and supply that determines the market prices of goods.hardware of the iPad is similar to iPhone, research and development cost is kept low. Apple needs to increase supply of goods to keep their cost down.
Ipad Accessories Wireless keyboard Camera connection kit Smart Cover Digital AV kit
Ipad accessories Composite AV
Cable Component AV
Cable Earpiece Dock
Substitutes
Android (Google & Samsung)
Motorola XOOMHP TabletDell Mini 5Joojoo
Comparison
Project B• Factors from the consumers point of
view( Japan Earthquake) Sendai earthquake on 11 March 2011 claimed hundreds of lives,
consumers will reallocate their disposable income in the form of monetary donations to aid the victims.
purchasing power decreases as people suffer monetary losses from the destruction caused
lesser demand for iPad as the people have spent their disposable income to help the victims albeit their income remaining constant.
By the signaling function, prices of iPad will decrease as demand decreases as they have a direct proportion relationship.
Project B• Factors from the producer’s point of view/
Supply factors¥ Competitive supply: iPad v.s. iPad2
i. Similar resources used to produce both goods
ii. Demand is greater for iPad 2,iii. Driving price of iPad 2 upiv. Apple is profit oriented. Increases
quantity supplied for the iPad 2.v. Quantity supplied for the iPad will
fallvi. Apple also slashes the price of
iPad, to make room for the iPad 2
Project B
• Factors from the producer’s point of view/ Supply factorsGovernment policies
i. In April 2010, Israel banned the iPad in the country for a few weeks,
ii. it was believed that the iPad’s higher wi-fi signal power may interfere with other communication devices.
iii. Ban lifted as assumptions were proved wrong
iv. Sales of iPad falls, demand decreases, supply decreases.
Project B
• Factors from the producer’s point of view/ Supply factors
Government policiesiii. Ban lifted as assumptions were
proved wrong
iv. Sales of iPad falls, demand decreases, supply decreases.
Credits
• http://en.wikipedia.org/wiki/IPad
• http://www.macobserver.com/tmo/article/the_hottest_ipad_products/
• http://www.apple.com/ipad/accessories/
• http://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/
• http://gizmodo.com/#!5518002/ipad-imports-banned-in-israel
Credits
• http://moneywatch.bnet.com/saving-money/article/apple-ipad-is-it-worth-the-money/388371/
• http://www.appleinsider.com/articles/11/03/11/live_teardown_of_apples_ipad_2_currently_underway.html
• http://peterthomson.posterous.com/the-economics-behind-the-new-ipad