iphone vs. smartphone why initially negative reviews had little effect on iphone desirability by:...
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Iphone vs. Smartphone
Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger
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In the beginning…
0 iphone dominated the market in smartphones
0Revolutionary technology and applicable use
0Led to Customer Loyalty
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Competition
0Competing smartphones quickly emerged
0 Improvements in technology made android more widely available
0Seemed to always be a few steps behind iphone0 Initial issues with
Android
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Customer Loyalty
0Arguably one of Apple’s strongest assets
0Captured the market of smartphones users at an early stage
0Maintained strong retention of iPhone customers
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Iphone 5
0Uncertainty preceding release
0Lack of radically different design
0New connector0 Threat to customer
loyalty0 Chance to explore
possibility of competing phones
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Consumer Studies
0 Over 3000 smartphone users
0 Iphone overwhelmingly rated “by far highest perception of quality”
0 Overall more intuitive and well designed
0 More updates and support
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Conclusion0More Evolutionary than Revolutionary
0Seamless integration of powerful OS and state of the art hardware0 Exceptional “build quality”
075% of iPhone users plan to upgrade to 5 within the year
0Despite negative initial reviews, became fastest selling iphone to date0 Sold out within first hour of availability
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Works cited
0http://bgr.com/2012/04/05/is-the-iphone-fragmented-ios-adoption-measured-against-android/. N.p., n.d. Web. 13 Nov. 2012.
0http://mashable.com/2012/09/12/iphone-5-compared/. N.p., n.d. Web. 13 Nov. 2012.
0http://mashable.com/2012/09/11/iphone5-stats/. N.p., n.d. Web. 13 Nov. 2012.
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Thank you for listening
0Any questions?