1. IPTV-Oriented Service Blending Dr. Sheng-Lin ChouE-mail: slchou@teco.com.twTECO Group Research InstituteTECO Electric & Machinery Co. 2008. 2. 23 IPTV-Blending for WOCC2008 1

2. Contents IPTV Over NGNService BlendingIMS Enabled IPTV-Oriented ServiceBlending SystemConcluding Remarks IPTV-Blending for WOCC20082 3. Convergence of Broadband Services 2002-2005: VoIP 2005-2006: Integrated IPTV SolutionPersonalized and customized BundlesInternet & Gaming IntegrationMSO Competitive Solution Television 2006-2007: Enhanced Entertainment VideoMultiEntertaIntegrated MM Communications & IPTVMedia Any -inment 2007-2008: NGN Video & MM Apps Com Service Apps ms AnywherAny Service, anywhere, anytime eAnytimeService BlendingTelephony VoIMulti-DeviceP InternetSingle SubscriberIPTV-Blending for WOCC20083 4. IPTV Functionality:A Generational View IPTV GenerationFeatures Basic Basic TV and VoD(First Generation)Walled Garden basic portalSupport basic MPEG-2 decoder STBIntermediatePVR (DVR)(Second Generation) Support to MPEG-4 & HDTVAdvancedArchitecture for scalability(Third Generation)Personalized TV experienceConvergence Support convergence functionality(Fourth Generation) Source: IPTV Middleware Ranking Report, MRG, Inc., 2007 IPTV-Blending for WOCC2008 4 5. IPTV Applications IPTV-Blending for WOCC20085 6. NGN for Service ConvergenceBefore NGN NGN promises Stovepipe service modelsimplified service model ServicesServices Services ServicesContent and ServicesServers .PSTN / ISDN..Data / IPPLMNCATVIP Core Access Access AccessBroadcast UMTSGSM/EDGEPSTN xDSL / ISDNWiFi/WiMax Dedicated technologies duplicated functions IPTV-Blending for WOCC20086 7. NGN System Architecture Any HeterogeneousAll-IP RichTerminalsAccessService ApplicationsTransportNetworkFrameworkServicesNetwork Wi-Fi/WiMAX EPON/GPONService 2ServiceService 2ADSLFrameworkService 2 Cable GSM/GPRS/3GAccess LayerNetwork LayerAccess and Network Independent Service Layer IPTV-Blending for WOCC2008 7 8. IP Multimedia Subsystem (IMS)IMS IPTV-Blending for WOCC20088 9. IP Multimedia Subsystem (IMS)GameMeShareInteractive VoIP IMPSPoCMMS Video IPTV Server ServerServer Server Server IMS App.ServersIMS: IMS: BridgingIMS EnableTelecom andAll-IPAll IP-basedInternetNetworkMultimediaWorlds ServicesTelecomInternetGSM/GPRS/3G Wi-FiWiMAXADSL CableIMS-Enabled IPTV-Blending for WOCC2008 Client 9 10. Service Bundling vs. Service Blending Service Blending enables different services to control one another, providing new services IPTV-Blending for WOCC200810 11. Service Blending A New Service byIntegrating Multiple Independent ServicesTogether Service Feature InteractionOne Services, Not Multiple ServicesExamplesTV-Phone TV Caller ID IPTV-Blending for WOCC2008 11 12. TV-Phone Service Digital TV + (Video) Phone + IPTV + IM: Digital TV (Regular TV) TV, Mute, Suspend, Record, Resume, (Video) Phone Caller-ID, POTS/VoIP Phone, Video Phone IPTV Recording, Streaming, Time-Shifting, Time Shift TV Instant Messaging TV RecordedRegular TV TV Mute TV Suspended Regular TVVideo Phone Call Legends: Caller-IDPhone Service (Feature) Call Service Feature IPTV-Blending for WOCC2008 Instant Messaging12 Interaction 13. Service Blending --- Follow-Me TVScenario: TV to Mobile Mobile to TV ? From: Ericsson Scenario: Mobile to TV IPTV-Blending for WOCC200813 14. IMS-Enabled Service Blending System IPTV-based Triple PlayTerminalVoIP Other IMS-BasedIMS-BasedService Layer IPTV/VoIP/Presence (Application Servers)Services IPTV Services ServicesApplicationClientMessaging OSA/ParlayService Blending Control Service Control (Service Broker) LayerIMS (SIP) (IMS)ClientIMSContent Management & Contents ContentMedia HSSS-CSCF DeliveryDeliveryProcessingNetwork Access Network Transport TransportLayerIPTV-Blending for WOCC2008 14 15. Transport Layer Network Access ControlUsers AuthenticationHow to Support Multicast IPTV Service? Resource ControlSupport the QoS Policy for Different ServicesEnhancement to Support Multicast IPTVService IPTV-Blending for WOCC2008 15 16. Content Delivery Function Content Acquisition and AggregationContent Delivery to End UserMedia Session ControlVideo Streaming ControlMedia Processing FunctionMedia mixing.Media Recording and StorageTrans-coding IPTV-Blending for WOCC200816 17. Service Control CSCF (Call Session Control Function)IMS ComponentUsers Registration, AuthenticationSession Management Support Multiple Sessions ?Service RoutingService Broker --- Service Capability InterchangeManagement (SCIM)Control the Interaction among Multiple AS to formA Blended ServiceMake Application Servers Transparent fromSupporting Multiple Service Blending. IPTV-Blending for WOCC200817 18. Service Broker SCIM SCIMProcess All Signaling (SIP) Between S-CSCFand Application ServersModify the Signaling Messages as needed forImplementation of Service Blending Multiple Sessions SupportingIMS (S-CSCF) Have to Support MultipleIndependent SIP Sessions So that, Service Feature Can be Done Among Them IPTV-Blending for WOCC200818 19. Concluding RemarksIPTV Seems to Become Dominate Service over the NGN Telco/ISP will Heavily Involve in Providing IPTV Services IPTV Blended with Telephony/Data Service will Make it More Attractive to Users IMS System is Most Suitable for IPTV Service Blending IPTV-Blending for WOCC200819