iptv vs ott fontaine-idate
DESCRIPTION
Is IPTV a long term model ?TRANSCRIPT
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1. IPTV in Europe
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Status of IPTV (end 2010)
< 5%
< 10%
< 20%
< 30%
> 30%
IPTV penetration
rate classes
IPTV penetration rate: (IPTV HH/total pay TV HH)*100 Source: MMTV database january 2011
•14 M or 7% of European Union TV
Households technically receive IPTV (12%
of pay-TV households)
•France accounts for 45% of total IPTV
households
•Leading countries for IPTV penetration
among pay-TV households:
● France
● Slovenia
● Denmark
● Spain
● Italy
•Drivers of Bundled IPTV:
● Growth of the broadband market
● Advanced TV services
● Low cost/free multichannel television
Source: MMTV database january 2011
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IPTV offerings in Europe
IPTV services bundled in Triple play:
●Prices from 27.95 to 51.95 €/month
●Number of channels: from 40 to 185
channels. In the most cases the number of
free DTT channels is included in the offers.
●Services included: catch-up TV (in option in
some offerings)
●Services on demand: VOD, PPV…
●Options:
● Pay-TV
● multi-room option, DVR capacities…
Coutries and ISP Triple play offerings Number of channels Monthly price
France
SFR (IPTV)
Neufbox 160 (incl. DTT channels)
31.90 EUR
Orange (IPTV)
Net plus 130 (incl. DTT channels)
37 EUR
Bouygues Telecom (IPTV)
Bbox 120 (incl. DTT channels)
31.90 EUR
Numericable (cable)
NC Box HD 120 (incl. DTT channels)
32.90 EUR
Germany
Deutsche Telekom (IPTV)
Entertain Pur 70 (incl. DTT channels)
27.95 EUR
Unity Media (cable/satellite)
3play 32.000 75 (incl. DTT channels)
30 EUR
Espagne Telefonica (IPTV)
Movistar imagenio 30 (+ DTT channels)
46.08 EUR
ONO (cable)
Triple play Esencial 40 (incl. DTT channels)
51.95 EUR
Orange (IPTV)
Triple play initial 30 (incl. DTT channels)
29.44 EUR
Jazztel (IPTV)
Internet + Voz + Tv con Línea JAZZTEL
30 50.05 EUR
Italy
Fastweb (IPTV)
Parla, Naviga Casa&Fastweb TV
35 DDT channels (according areas)
49.95 EUR
United Kingdom
BSkyB (satellite)
Broadband, Sky TV and calls
One Entertainment pack (from 11 to 24 channels)
20 GBP
BT Vision (IPTV)
TV, Broadband and Calls
50 (only DTT channels)
20 GBP
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2. A long term model ?
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Recent significant moves
Unbundling IPTV: Free changed its pricing strategy from 29.99 € for triple
play to 29.99 € for telephone+telephony + 1.99 € for basic television.
Unbundling IPTV: TV (+ telephone) only service by Deutsche Telekom
(Entertain Pur).
Enhancing IPTV bundling value: Orange offers 50 free VOD films per
month.
Moving to a two-sided strategy: Vodafone, SFR to offer delivery services
for OTT content
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A new environment
1. More free content through DTT and satellite
End even more after the switch-off…
2. Digitisation of cable
More competition from cable for advanced TV services
3. Connected TV
Competiton of « Open Internet » content
Will the value proposition of bundled basic TV services decrease ?
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More free content available on DTT
tdt (20)
DVB-T
(36)
Belgium households can receive French or Luxerbourg DTT channels according their location
• Free DTT offerings
multiply in Europe,
already 14 countries have
completed analogue
switch off and 7 begin
analogue switch off
process.
• For the 10 European
countries most advanced
in the DTT broadcasting,
the average number of
available channels
exceeds 23.
• The most basic triple play
offerings include DTT
channels, in some cases
the number of DTT
channels represent 50%
of available channels in
the package.
Source: http://www.digitag.org/
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The connected TV as a new distribution model
Right
holders
TV
channel EPG/OS
Content
packager Network Terminal Consumer
Aggregators
Competition for VOD
Competition for theme
channels
Competition for triple-play
TV Channels by-passed
Network congestion
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The telcos dilemma: bundled IPTV is one of many strategies
TelcoContent
&
Service
End-user
Volume
QoS
Service &
Content
Pay per use
(End of unlimited flat rate)
Pay per quality
(e.g. different througputs, like SDSL)
Termination for IP data
(« Equivalent » to paid peering)
Performance-based
(« Equivalent » to CDN or MPLS
products, but in managed services)
Bundles traffic/service
(Equivalent to current IPTV services)
Traffic wholesale
(Eg Amazon Kindle)
Workshop 3
focusWorkshop 1 & 2
TelcoContent
&
Service
End-user
Volume
QoS
Service &
Content
Pay per use
(End of unlimited flat rate)
Pay per quality
(e.g. different througputs, like SDSL)
Termination for IP data
(« Equivalent » to paid peering)
Performance-based
(« Equivalent » to CDN or MPLS
products, but in managed services)
Bundles traffic/service
(Equivalent to current IPTV services)
Traffic wholesale
(Eg Amazon Kindle)
Workshop 3
focusWorkshop 1 & 2
« How to go out of the
Flate rate/unlimited
pricing? »
« How to manage the
Wholesale face of my
Platform? »