Social Media and IR in the Nordic Region Annica Strahner, Senior Consultant - IR and social media, Springtime NIRF, Oslo, March 14 2012

•  Risks and opportunities of

using social media for IR

•  How do you balance the spontaneity of social media with financial regulations?

•  How active are Nordic listed

companies in social media from an IR-perspective? –  Results from a study involving

750 companies –  Best Practice

Risks of using Social Media for IR

Fear of engaging in

dialogue

Lack of time and resources

No control

Social media – No man is an island

Will you reach analysts and investors?

60%

Opportunities for using social media for IR - The new media landscape

Paid Media • Advertising • Sponsorship

Traditional Media • PR

Own Media • Web Site •  IR applications • Blog • Twitter • YouTube • Etc

Example of reaching the great masses: A day made of glass

+18 000 000

The Social Media Matrix – Dialogue or Distribution?

Personal Network

Professional Network

Dialogue Distribution

ROI by using Social Media for IR

•  Easier to monitor and respond to discussions and rumours if you actively use social media

•  Social media drives more

traffic to your IR web site

•  Increased reach, transparency and awareness

•  Time efficient – less phone calls and emails

How do you balance the spontaneity of social media with financial regulations? •  Twitter, blogs, YouTube and

SlideShare are new platforms •  But you will provide the same

financial information as you have done before, just in a different format

Nordic Listed Companies' Use of Social Media for IR

Nordic  Listed  Companies’  Use  of  Social  Media  2011    

0%

5%

10%

15%

20%

25%

30%

35%

Twitter

YouTube

Corporate Blogs

Slideshare

22%

30%

6% 3%

15% 22%

6%

0%

Nordic Region NO

Copyright © Springtime AB Basis: 743 Nordic Companies incl 179 Norwegian Companies

0%

10%

20%

30%

40%

50%

60%

70%

Q1 Q2 Q3

Q4

45% 44% 48% 51% 48%

35%

56% 63%

Nordic NO

Copyright © Springtime AB 2011

Basis: Basis: Q1 165 companies with Twitter Accounts Q2 166 companies with Twitter Accounts Q3 184 companies with Twitter Accounts Q4 182 companies with Twitter Accounts *Tweeting Earnings result and IR-related releases

Nordic  Listed  Companies  Using  their  Twi>er  for  IR*    Development  per  Quarter  2011  

130 000 followers

45 000 followers

Social Media Disclosure Q4 2011

Best Practice Companies in the Nordic Region: Axis & ABB

Future trends in Corporate Social Media

•  Specialised social media

forums as StockTwits and Google+ will most likely speed up companies’ presence in new media

•  Rapid increase in blogs and

interactive news rooms

•  The next generation of financial professionals will consume financial communication in the same way as they consume everyday information and media – DIGITALLY

Springtime’s offer within IR and Social Media

IR Entry • Relevant social media channels for IR

• Strategy for social media disclosures

• Nordic and European Best Practice use of social media for IR

Corporate and IR blogs • Advise on how to set up an IR blog that will be a great context provider and time saver for the IR team

• Key audiences and their expectations

• Aim and purpose – press release or blog post?

Social Media IR Retainer • Tweets from Q presentations, CMDs, blog posts, etc

• Business Intelligence analysis; outreach, presence in financial blogs

• Ongoing advise and support

IR Application • 6 base areas : home, share, news, financial library, calendar, contacts

• Provides instant access to information

• Web application for iPad, iPhone and Android

Contact Information

Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 annica.strahner@springtime.nu twitter.com/AnnicaStrahner