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Interactive Realities International Pvt. Ltd.

Corporate Profile10 November 2008

BY INTERACTIVE REALITIES INTERNATIONAL PVT. LTD.

Created by i.Realities Shared Document

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Contents

□Background□Philosophy and Vision□Organization Structure□Service Spectrum□Case Studies□Strengths□Current Engagements□Moving Forward

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Background

□ Incorporated in 1994 with a clear vision of developing interface-to-transaction environments.

□ Strong management team with sharp focus on delivering customer centric platforms.

□ Experience with developing technology solutions across multiple verticals.

□ Solid track record of delivering integrated solutions which communicate effectively with internal/external customers.

□ Currently engaged with corporations like Microsoft, Yahoo, Time Warner, Tatas, Larsen & Toubro, Siemens, Godrej etc.

□ Over 100 Customers across India, US, Africa and Middle East.

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Philosophy

To ensure the customer stays ahead of the digital communication curve, to build communication today, for tomorrow, to reach every single consumer, partner or stakeholder individually, what one needs is “change!®”

Change in the approach, change in understanding the communication need, translating into efficiency. Change in understanding of optimizing technologies.

Precisely what i.Realities wishes to deliver to the customer.

Change to future. Change for future.

Interactive Realities International Pvt. Ltd.

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Vision

“To create extraordinary work, to deliver the best by adding value and create trust with clients by demonstrating rather than selling.”

Interactive Realities International Pvt. Ltd.

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6ORGANISATIONAL STRUCTURE

Organization Structure

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Service SpectrumCORPORATE

COMMUNICATIONBRAND

COMMUNICATIONMARKETING

COMMUNICATIONHUMAN RESOURCES

& TRAINING

TECHNOLGY &SOFTWARE

DEVELOPMENT

Corporate Websites

Corporate Presentations

Investor Presentations

AGM Presentations

Online Branding Strategy

Brand Micro sites

Online Management of brands

Face book Applications

Social Networking

Promotional Websites

e-Commerce Websites

Product Presentations

Services Presentations

Marketing Presentations

Online Catalogues

Multimedia Sales Kit

Corporate Intranets

e-Learning Modules

Interactive Training Manuals

Induction Programs

Pre-placement Campus Presentations

MIS Systems

Decision Support Systems

Content Management System (i.River)

Knowledge Management Systems

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Case Study - 1Customer□ 10 Billion USD engineering & construction group operating across seven business verticals across the globe□ Approximately 3,50,000 consolidated offerings

Challenge□ Disperse and varied customer profile was being addressed through around 60 individual web properties. Each

operating as an island. □ Every property has individual branding as well as individual customer focus even if customer profile was overlapping

with other offerings. This led to loss of opportunities for cross-referencing and cross-selling. □ Also, managing & maintaining all the web properties was a difficult and tedious task.□ Multi- locational point of contacts

Solution□ i.Realities conducted a extensive and comprehensive study of the group’s business and marketing processes.Study

led to identification of customer profile, focus offerings & related offerings. □ Re-classification of all 3,50,000 offerings using user-centric methodologies can building of cross-selling matrix.□ All the 60 odd web properties, consolidated brought under one umbrella using scalable web framework, backed by

one common content management system (i.River).□ Common consistent branding, usability and experience.

Advantages□ User get communication according to his profile and all the offerings related to his profile are scanned through all

the seven business verticals and brought on one common platter. This helps in cross-selling various offerings through various verticals to a captive customer. Better information access added around 10% to the gross business.

□ Bringing all the vertical operating divisions as well as joint ventures companies gave a homogeneous brand experience.

□ Scalable platform lead to easy integration of new business into the website.

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Case Study - 2Customer□ India’s top 3 and Global Fortune 500 Company, in the energy business.

Challenge□ In-spite of being one of the largest public sector undertaking, the client did not have prominent web

presence. The web did not play a any role in the marketing and business objectives of the organization.

□ Offerings & products were dispersed and lacked proper classification. □ There was no user base to the website.

Solution□ The website was re-launched with a new RIA technology and contemporary look. □ Going beyond information dissemination various utility driven application were integrated with the

website, such as e-tendering, online booking, sms based booking.□ Offerings were consolidated with a bottom-up approach and content was re-scripted with a business

focus□ Hand holding and maintenance to keep the site, dynamic beyond just the launch phase

Advantages□ Re-architectural and ease of use to substantial click-throughs in the site□ An increased and sustained user interaction with the website, led to loyal customer base.□ Efficiency improvement due to introduction of e-enabling b2b and b2c processes.

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Case Study - 3Customer□ One of the world’s largest photo imaging company □ Moving from print to exploring digital spaceChallenge□ Limited digital image processing & printing set-up were restricting the market reach of the company in

the space of photographic printing□ Company was looking for technology alternative to address the aboveSolution□ Taking advantage of newly available web technologies such as RIA (rich internet application), a

extremely interactive web destination was launched□ User could upload photographs from web or mobile phone, easily process it (removing red eye), print

and share it with friends and family.□ Many value added utilities to drive sales were introduced. For example, customised calendar creator,

post cards creator using the users pictures was developed, which the users could print.□ The order print mechanism was supported by a robust technology back-end. The system would capture

the print orders and re-direct it to the nearest lab based on the destination the prints were to be delivered.

□ A promotional engine was developed that allowed configuring promotions and roll them out as quickly.Advantages□ Intelligent order processing save cost to the customer and increased the reach as well as reduce

overhead.□ RIA technology provided a rich, engaging experience that lead to increase in user satisfaction and

customer loyalty

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Case Study - 4Customer□ World’s top paint and painting services company, operating across multiple continents

Challenge□ Presence in web was limited to static information-based communication□ Geographical dispersed presence□ Acquisitions brought various international brands, which needed to be brought under one umbrella

to give homogeneous presence

Solution□ Being a consumer facing site, lot of user engagement features where introduced leading to stronger

brand retention, such as online chat with color experts, facility to upload photographs of the rooms and paint them using the company’s colors

□ A global web framework, provided a uniform user experience across different geographical locations. The site automatically restructures and show country specific information and tools, allowing localization of the sites, for a stronger brand connect

□ Easy updating mechanism allowed the site to keep up-to-date all the time

Advantages□ Consumer engaging features resulted in significant increase in the hits on the site as well increase in

the total average time spent by the consumer on the site□ Localization of site and global framework meant, that though the site provided a uniform experience

across different locations, it could strongly leverage the existing brand connect of the acquired brands

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Case Study – 5Customer□ A large conglomerate with multiple business across various sectors, with a central legal

department to handle all legal matters.Challenge□ Bringing the existing work process restricted to mostly excels sheet on e-platform□ Main focus of the activity was not only to capture the lifecycle of the cases but to also estimate,

budget and do cost analysis of the various cases□ Multi-locational geographical presence

Solution□ An extensive study was conducted by the team to understand and optimize processes involved

through out the case lifecycle□ An highly intuitive system was created that not only captured the lifecycle of the case, but also

captured and shared the knowledge acquired during the process for future referencing□ As the system also involved document management of very sensitive documents a highly secure

and access base rights given to users. Flexible rights management system allowed configuration of rights to an individual level.

Advantages□ The client communicated that there was more than 40% increase in the efficiency levels of the

team□ Saving in terms of time and cost

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Case Study – 6Customer□ ITES company owned by a global recognized top 5 bank in the world

Challenge□ Creating a employee e-training program for various financial business processes □ New recruits would often go without an proper induction program due to unavailability of

sufficient training staff

Solution□ A detailed study of the various processes was undertaken by interacting with various

stakeholders such as the trainers, inductees etc□ An online as well as an offline e-training program using cognitive learning methodologies was

developed with customizable facility to configure the program to a user role in the organization□ The content was presented in a visually engaging and interesting manners using animations and

interactions, keeping in mind the young audience□ Tests were conducted at the end of each training program to assess the understanding of the

participants and to re-enforce key points of the induction program

Advantages□ Seamless training process, ensured that the new recruit was induced as soon as he/she joined□ Also served as a internal branding tool, as the program also captured and communicated the

essence of the company

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Strengths□ Delivering tangible value to blue chip companies since 1994.□ Working in close partnership with some of the largest brands of

the world like MSN, Yahoo, Adobe□ Solid references from cross Industry customer list across India, US,

UK, Middle East, Africa□ Profitable operations since inception and self funded with practical

growth plans□ Experience of delivering technologies incorporating robust

database management with rich user interface□ Rich exposure to brand and advertising processes ensures that

developed platforms communicate clearly and effectively while handling massive data volumes with ease

□ Future proof solution structure incorporating state-of-the art technologies ensures ability to scale up efficiently and smoothly

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Cross-Industry Experience

□Engineering□Manufacturing□FMCG□IT□Automotive□Pharmaceuticals□Human

Resources

□Retail□Hospitality□Banking &

Financial□Tourism□BPO & KPO

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Clientele

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Moving Forward

□ Detailed Exploratory Interaction with all stakeholders.

□ Broad Structure of requirement.□ Definition of test parameters.□ Initial prototype.□ Detailed engagement on solution layer

specifications.□ Delivery and customer delight.

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Thank You

Web Address: www.irealities.com

E-mail I D:sales@iriplco.com

Tel: [+91-22] 30883388 / 89 / 91

Address:First Floor, D. C. Silk Mills Compound, Kondivita Road,Andheri (E), Mumbai - 400 059.Maharashtra, India

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