iris lai - art director - portfolio
DESCRIPTION
I am an art director, and here is my portfolio minibook with my best work.TRANSCRIPT
IRIS LAI | Art Director
EDUCATIONAcademy of Art University | San Francisco, CAMFA, Advertising, 2010National Chung Cheng University | Chia-Yi, TaiwanBA, Management Information Systems, 2006
EXPERIENCECite Publishers Co. | Taipei, TaiwanMarketing Specialist, 2008EzTravel Ltd. Co. | Taipei, TaiwanWeb planning specialist, 2007
AWARDSAcademy of Art University Winter Show, 2009
SKILLSFlash, Dreamweaver, Final Cut Pro, After Effects, Adobe Creative Suite
LANGUAGESEnglish, Mandarin
INTERESTSFelt crafting, film production designing, retro phone collecting
The Big Rumble The Big Rumble is a non-profit organization that supports the Bay Area community by providing events and programs about earthquake preparedness resources.
THIS CAN BE
HUGEafter an earthquake
We utilize bus shelters to provide a simple, friendly reminder that a basic portable lantern can be a major help after an earthquake. A die-cut in the poster will reveal the existing light to literally demonstrate the importance of having a light source in the dark.
A PORTABLE LANTERN
It might not seem like much, but a light source can bea major help after an earthquake. For more useful tips,visit our website at TheBigRumble.org.
The Big Rumble | Poster
THIS CAN BE
HUGEafter an earthquake
For more helpful tips and earthquake preparedness information, please visit www.TheBigRumble.org.
The board will have actual matchbooks that people can remove and keep. As the matchbooks are removed, a poster will be revealed, providing information and directing people to the website. Additionally, each matchbook will be branded.
A MATCHBOOK
They may not look like much, but matches can be a major help after an earthquake. For more useful tips,visit our website at TheBigRumble.org.
The Big Rumble | Interactive Poster
Mailer / Front Mailer / Back
Through this direct mailer, we highlight the importance of batteries as the power source for small, portable electronic devices. We will include a 25% off coupon at local drug stores and supermarkets.
25%OFFYour next purchase.Cannot be combined with any other offer. Offer expires 12/31/10
For more helpful tips and information about earthquake preparedness, visit TheBigRumble.org.
OPEN HERE
THIS CAN BE
HUGEafter an earthquake
The Big Rumble | Direct Mailer
To emphasize the importance of canned and non-perishable foods, we design branded stickers for these items.
THIS CAN BE
HUGEafter an earthquake
For more helpful tips andearthquake preparednessinformation, please visitwww.TheBigRumble.org
The Big Rumble | Package Stickers
A flashlight will flood a portion of the website in this web ad to show how important having one can be. The batteries pop out as well to remind people to have some ready for their flashlight.
The Big Rumble | Web Ad | Click to view the actual banner
THIS CAN BE
HUGE after an earthquake
THIS CAN BE
HUGE after an earthquake
KIND Snacks KIND snacks is a brand nationally recognized for its line of healthy snack bars. They take pride in them because they are made of all natural ingredients.
[While the song “Lollipop” by the Chordettes plays, a peanut drives a miniature bus during rush hour. Different fruits and nuts hop on board. Slowly, the bus becomes packed and starts to resemble a delicious Kind snack bar. The bus drives the fruits and nuts into a wrapper and becomes the ultimate snack for your body.]
“Kind bus“ | :30 web video | Click to view the actual spot
NPR StoryCorps StoryCorps is a NPR radio program that honors one another’s lives through listening. You get to witness two people (often family members) connecting by sharing a conversation that’s true and might have something in common with yours.
bring you closer to yourself.
StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.
Scan the code and listen to the show on your phone.
STORIES
StoryCorps | Poster
Tissues can be pulled out from the poster.
let go of gravity.
STORIES
StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.
Scan the code and listen to the show on your phone.
StoryCorps | Poster
Balloons will come out from the poster.
StoryCorps | Poster
power your ideas.STORIES
Scan the code and listen to the show on your phone.
StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.
A light bulb will be embedded into the poster to illuminate it at night.
StoryCorps | Ambient
Tissue boxes are placed on tables in public areas. People can scan the QR code on the box to listen to StoryCorps programs.
Borderlands Bookstore Borderlands is a local bookstore in San Francisco, specializing in fantasy and science fiction.
Borderlands
Science Fiction Bookstore866 Valencia Street, San Francisco, CAwww.borderlands-books.com
Instead of giving out business cards, we developed a tear-off ad that features a Medusa with snake-like hair. People can tear off each hair and treat it as a bookmark that will also remind them to visit Borderlands Bookstore.
At First SightMany tried to slay her out of fear or disgust. As each man looked upon the Medusa, he turned to stone. But Perseus couldn’t strike without learning more. He discovered how to face her here. In the reflection of a polished shield given to him by the gods, he gazed upon her hideous beauty. Perseus gave her a wink, traded her a smile and knew he was home. Witness their love at Borderlands.
Mark your place.
Borderlands Bookstore | Tear-off Ad
Borderlands Science Fiction Bookstore866 Valencia Street, San Francisco, CAwww.borderlands-books.com
Borderlands Bookstore | Tear-off Ad
This tear-off is of a Vampire. Rip off a finger to use as a bookmark and visit Borderlands Bookstore for a book.
The Discriminating TasteThey couldn’t stop his hunger. They couldn’t understand the all consuming desire to hunt down that special piece. In his craving, he cut quickly through town, his senses sharpened and poised. He could smell his prize. It was near. And it was comfortable. He would find just what he was looking for there.
Mark your place.
Borderlands Bookstore | Tear-off Ad
Borderlands
Science Fiction Bookstore866 Valencia Street, San Francisco, CAwww.borderlands-books.com
This tear-off presents a planet with machine cables. Pull out a cord for a bookmark and plug into Borderlands Bookstore for your next novel.
Emily’s HomeShe meant it to be a harmless machine. Emily craved a connection with the rest of the world. She was so lonely. Flesh bound to mind to machine ’til the same thought streamed through every person. ’Til they didn’t think at all. Then the machine’s jaws chomped down on the planet. Emily knew she had to cut the cord. She needed to reconnect with others in a real space.
Mark your place.
HeadCount HeadCount is a non-profit organization dedicated to voter registration through the power of music. We want to encourage people to get plugged in and help the organization register voters.
HeadCount | Outdoor Ad
HeadCount | Outdoor Ad
HeadCount | Outdoor Ad
HeadCount | Ambient
Scan the code from your phone to listen.
HeadCount has you register voters through the power of music. Surf the crowds. Register voters and win free concert tickets.
We will have a real singer performing inside the store window. People won’t hear what he’s singing until they scan the QR code.
Scan the code from your phone to listen.
HeadCount has you register voters through the power of music. Surf the crowds. Register voters and win free concert tickets.
Clipper Card The Clipper card is an all-in-one transit pass that is accepted throughout the Bay Area on MUNI, BART, AC Transit, Caltrain, and Golden Gate Transit and Ferry.
We carry many different transit passes in our wallets, but we actually only need one. The Clipper card is an all-in-one transit pass that is accepted throughout the Bay Area on MUNI, BART, AC Transit, Caltrain, and Golden Gate Transit and Ferry.
Pick one or bring one.
Download iPhone game “Go Clipper” andget a free card deck on www.GoClipper.com.
GO CLIPPER
Pick one or bring one
CLIPPER
Mr. Clipper
Iris (me)
4 cards left
4 cards left
You ask for:
MUNI BART Caltrain ACtransit Golden Gate Transit CLIPPER
GO CLIPPER!
CLIPPER
Clipper Card | Poster
Go Clipper is p
layed like
the
card gam
e Go Fish.
Each playe
r gets fi
ve cards, w
ith
remaining cards place
d face down.
Player 1 ask
s Player 2, "D
o you
have a M
uni?" or an
y other tr
ansit
she may nam
e. If Playe
r 2 has a
Muni, she must h
and it over an
d
Player 1 may t
ake an
other turn. If
not, Playe
r 2 says, "G
o Clipper!"
Player 1 draw
s the top car
d from
the stack. If t
he drawn car
d matches
three of her cards, sh
e can lay
down
the four, and co
ntinue. Otherwise,
the play moves to
her left. T
his
continues until a playe
r has laid
down all her ca
rds. The first
player
to do so is t
he winner.
Go Clipper
Go Clipper
Pick one or bring one
CLIPPER
Clipper will give away free decks, so people can play “Go Clipper.“ The face cards are based on the five transit systems included in Clipper card. The back of the cards showcase Clipper branding. “Go Clipper“ instruction card is included.
Clipper Card | Giveaway Card Deck
The Mr. Clipper character will appear at transit shelters to play the game “Go Clipper“ with people. If the player wins, he/she can get a free Clipper card with $1 credit on it.
Clipper Card | Mr. Clipper Stunt | Click to view the demo video
Mr. Clipper
Iris (me)
4 cards left
4 cards left
You ask for:
MUNI Caltrain ACtransit Golden Gate Transit CLIPPER
Go Clipper!
Mr. Clipper
Iris (me)
4 cards left
4 cards left
You ask for:
MUNI BART Caltrain ACtransit Golden Gate Transit CLIPPER
Mr. Clipper
Iris (me)
4 cards left
5 cards left
Mr. Clipper asks for:
MUNI BART Caltrain ACtransit Golden Gate Transit CLIPPER
Mr. Clipper
Iris (me)
4 cards left
4 cards left
You ask for:
MUNI BART Caltrain ACtransit Golden Gate Transit CLIPPER
Now people can play “Go Clipper“ on the go. Challenge Mr. Clipper or a friend using Bluetooth or Internet. For those who don’t want to carry our physical deck, “Go Clipper“ app makes a great virtual substitution.
Clipper Card | Go Clipper iPhone App
Pick one or bring one.
Challenge Mr. Clipper to win a free Clipper card with $1 in it.He can play Go Clipper while you’re waiting for the bus.
Find Mr. Clipper in your neighborhood:
See more vedios...
Play Win Ride
My Clipper
Secure Login
Email Address:
Password:
Forgot your password?
LoginCLIPPER
Welcome to Go Clipper!http://www.goclipper.com/mrclipper.html
Pick one or bring one.
PlayWin Ride
My Clipper
Secure Login
Email Address:
Password:
Forgot your password?
LoginCLIPPER
Welcome to Go Clipper!http://www.goclipper.com/playcards.html
iPhone AppFree Deck
Go Clipper is played like the card game Go Fish.
Each player gets five cards, with remaining cards placed face down. Player 1 asks Player 2, “Do you have a Muni?” or any other transit she may name. ...more
GO CLIPPER
Pick one or bring one
Pick one or bring one.
Play Win Ride
My Clipper
Secure Login
Email Address:
Password:
Forgot your password?
LoginCLIPPER
Welcome to Go Clipper!http://www.goclipper.com/getclipper.html
Ready to get a Clipper card? Roll the dice to choose the menu.
Order a cardonline
Register your card
Set up autoload
Add value to your card
Find retail locations
The microsite “Go Clipper“ will give people access to all media in this campaign. They can find out where the closest Mr. Clipper is, download the iPhone App, get a free deck of “Go Clipper“ card, and start to use a Clipper card. The site will also introduce each transit system included in Clipper card.
Clipper Card | Go Clipper Microsite
