Ireland: A leading Location

for Big Data and Data

Analytics

July 2014

Master Presentation

Table of Contents

Government Strategy

Sector Overview

Education / Skills

R&D Infrastructure

Company Case Studies (including indigenous companies)

Why Ireland

Support Slides

Data Centres / Hosting

Data Protection

Security

National ICT Skills Plan / Multilingual Skills

Government Strategy

Strategic priority for Irish Government (2013 & 2014 Jobs Action Plans):

Objective that Ireland becomes a leading country in Europe for Big Data

Public/private taskforce established to drive development of the sector

Strong Government focus on:

Investing in R&D (e.g. 2012 Research Prioritisation Plan chose ‘data

analytics, security & privacy’ as a priority area for support)

Having in place ample, highly qualified data analytical personnel

(sourced both domestically and from abroad)

Big Data – National Focus Big Data / Data Analytics – Government

Priority

Government focus also on:

Opening up Government Data to the public:

New initiative planned for late 2014, to involve an open data portal for public datasets

Using Big Data to solve public sector challenges:

For example, test bedding of new (or pilot) corporate products using open

data from Government bodies (e.g. local authorities)

Big Data – National Focus Big Data / Data Analytics – Government

Priority

Sector Overview

Multinational Companies in the

Big Data / Data Analytics Space

Some Recent Analytics Investments

What Big Data Investors Say about Ireland

“Our team in Dublin is central to our strategy to build and grow

global expertise in this area [data analytics & business intelligence].

The quality of people that we have employed to date has been fantastic…”

Stephen Cross, Chairman of the ACIA (December 2013)

“The [Cloud Based, Predictive Analytics, Software Services Operations] centre will

integrate and interconnect information from our software engagements around the

world, enabling us to apply analytics, process innovation and experience…”

Michelle Ginther, Director of Worldwide Services & Education Operations, IBM Software Group (January 2014)

“EMC’s investment in Ireland [€100 million] is key to our

global growth strategy which is focused on....cloud, Big Data

and trusted IT. Cork is a critical innovation hub.....”

David Goulden, President & COO, EMC Corp. (June 2013)

Education / Skills

Data Analytics –

Educational Programmes

Fourfold increase in number of third level programmes

between 2011 and 2013

Further new programmes are planned for 2015

2013: Record numbers take honours maths leaving

certificate exam (+59% increase between 2011 and 2013)

2014: c.+15% (est.) increase on 2013

Short duration, tailored training programmes can be arranged

for companies by, for example, ICHEC (e.g. R programming and

data mining training) or Skillnet providers

Data Analytics Educational Programmes

2013: 15 dedicated data analytics programmes (at third level, primarily at

masters level)

c.500 students enrolled

2013: 18 third level programmes with significant streams / modules in

data analytics

760 students enrolled

Undergraduate and postgraduate programmes

Core Degrees (Under and Post Graduate): Maths, Statistics and Science

(2011)

Maths: c.250 graduates

Physics: c.260 graduates

Statistics: c.170 graduates

Total: c.680 graduates

Data Analytics – Educational Programmes

PROGRAMME (SAMPLE) EDUCATIONAL

INSTITUTION

WEB LINK

MSc in Computing (Data Analytics) Dublin City University

bit.ly/1ocZ2iN

MSc/Diploma in Data Business UCC/IMI bit.ly/1lmR1nJ

MSc in Data Science and Analytics University College Cork bit.ly/1l91pjg

MSc in Computing (Business

intelligence and Data Mining)

Institute of Technology

Blanchardstown

bit.ly/1n5vgr3

Higher Diploma in Science in Data

Science and Analytics

Cork Institute of Technology

(conversion course)

bit.ly/Syrqgz

Higher Diploma in Science in Data

Analytics

National College of Ireland

(conversion course)

bit.ly/1lmU92U

MSc in Big Data Analytics Letterkenny Institute of

Technology

http://bit.ly/1lkHtpb

MSc in Business Analytics UCD Smurfit School bit.ly/SyosZq

MSc in Computing (Data Analytics) Dublin Institute of Technology bit.ly/1qt98Jk

B A Management Science and

Information Systems

Trinity College Dublin bit.ly/1klQZbk

CPD Diploma in Financial

Mathematics & Analytics

Dublin Institute of Technology http://bit.ly/1hJ7KT4

Certificate in Pharma Data

Analytics

Innopharma Labs

(upskilling course)

http://bit.ly/TKlAtv

Data Analytics Focused Educational Programmes

PROGRAMME (SAMPLE) SPECIFIC MODULE(S) EDUCATIONAL INSTITUTION

BSc in Computing in Applications

& Support

Data Analysis for Computing Dundalk Institute of Technology

BSc in Business Information

Systems

Data Structures and Algorithms,

Business Data Analysis & Artificial

Intelligence

National College of Ireland

BSc in Computational Problem-

Solving & Software Development

Data Structures and Algorithms Dublin City University

BSc in Computer Applications Advanced Algorithms and Data

Structures

Dublin City University

BSc in Computer Science &

Information Technology

Modern Information Management,

Machine Learning & Data Mining

NUI Galway

MSc Cloud Computing Data Storage & Management National College of Ireland

MSc in Computer Science –

Negotiated Learning

Machine Learning; Network Data

Analysis; Data Mining Techniques

& Models; Numerical Algorithms

University College Dublin

MSc in Computing (Information &

Knowledge Management)

Programming for Big Data Dublin Institute of Technology

MSc in Global Financial

Information Systems

Data Modelling & Analysis;

Business Intelligence and Data

Warehousing

Waterford Institute of Technology

MSc in Computing (Data Analytics)

Dublin Institute of Technology

Full-time / part-time programme

Run by the Schools of Computing and Mathematical Sciences

Key modules include

- Probability & Statistical Inference

- Machine Learning

- Data & Database Design for Data Analytics

- Data Management

- Data Mining

- Visualisation

http://www.dit.ie/postgrad/programmes/dt228a-dt228b-msc-in-computing-data-analytics/

MSc in Computing -

(Data Analytics)

Dublin City University (in collaboration with IBM)

Full-time / Part-Time programme

Run by the School of Computing

Key modules include

- Cloud Architectures

- Data Management & Visualisation

- Statistical Data Analysis

- Machine Learning

- Data Analytics / Data Mining

- Mathematical Methods / Computational Science

- Cloud Technologies

http://www.computing.dcu.ie/postgraduate/mcm/msc-computing-mcm

University College Cork

MSc in Data Science & Analytics

– Joint offering from the Department of Computer Science and the Department of Statistics

– MSc develops students skills in database management, programming, summarisation,

modelling and interpretation of data

MSc in Data Business

– Joint initiative between Business Information Systems, UCC and the Irish Management

Institute (IMI)

– Programme focused on building the ‘data savvy manager’ who can bridge the gap

between business and technology discourse

– Students build capability to transform businesses into a new data enabled entity

IMI Diploma / UCC Postgraduate Certificate in Data Business

– Participants may exit the MSc in Data Business after successful completion of Part 1 and

be awarded the Postgraduate Certificate

Cork Institute of Technology

Higher Diploma in Science in Data Science & Analytics

– This is a conversion / upskilling course to ensure graduates are ready for market

– Students will have programmed in R

– Have knowledge of SQL database such as Vertica

– Most take modules in Time Series & Multivariate Regression

– Students will have experience in model building, Hadoop and data mining

MSc in Cloud Computing

- Covers data mining

Letterkenny Institute of Technology

M.Sc. in Big Data Analytics

Programme is focused on the design and implementation of

appropriate solutions to solve complex problems through data

analysis

Learners develop skills in securely accessing, transforming, analysing

and visualizing data

Learners gain hands-on experience with large data centre hardware

and dedicated virtual environments

Learners learn to evaluate and manage big-data systems to maximise

efficiency and security

Learners utilise a range of technologies such as R, SPSS, Hadoop,

Oracle Warehouses, MongoDB

Learners experience real-world data analytics through a large

multinational company using IBM hardware / software

DEGREE 2008 VS. 2013

(% CHANGE)

2013 VS. 2018

(% CHANGE)

Primary Degree Honours Computing

(Level 8) +82 +69

Masters Computing (Level 9) +63 +50

Summary of (Forecasted) Increase in

Graduate Computing Output between 2008-2018

Source: HEA November 2013

Actual output, particularly in 2018 and beyond, is expected to

be appreciably higher than forecast

Due to new Government proposals to increase annual

undergraduate (Level 8 – 4 Year Honours) computing and

software engineering places by 45%

R&D Infrastructure

Primary Research Institutes - Analytics

New research centre, which works with companies to develop next generation data

analytical and Big Data technologies.

Formed from a number of individual research centres, which included DERI (Digital

Enterprise Research Institute), CLARITY (Centre for Sensor Web Technologies), Clique

(Graph and Network Cluster Analysis) and 4C (Cork Constraint Computation Centre).

30+ industry partners, 200+ researchers, underpinned by an €88 million investment.

Role involves supplying analytical talent to industry.

Corporate Partners

University Partners

Centre for

Data Analytics Research

www.insight-centre.org

Research: Application Themes

Research: Application Themes

Fall into two categories:

Connected Health

Discovery Economy

Connected Health:

Chronic Disease Management & Rehabilitation: Involves modelling

progression of disease or rehabilitation based on data acquired from patients,

using ambulatory sensing

Novel Personal Sensing: Includes developing technologies for monitoring the

physiology, activity and behaviour of people

Connecting Health & Life Sciences: Involves development of a data

engineering strategy for personalised medicine (focus on leveraging complex

datasets)

Research: Application Themes

Discovery Economy:

Smart Enterprise: Involves developing technologies to:

Manage and extract meaning from data

Make better decisions

Industry partners include HP, Cisco, Avaya and SAP

Future of News & Media: Is about researching the role of analytics in:

Next generation news production

Media consumption

Targeted advertising

The Analytical Society: Involves research on the role of using analytics in e-

society and e-government initiatives (e.g. health-service delivery, public

transport management)

Research: Application Themes

Discovery Economy:

Discovery Analytics: is about the application of analytics across retail,

auctions, social networking and security:

To support information services

For product discovery

Research Areas/Programmes

Six primary research areas/programmes:

Machine Learning and Statistics: Involves development of next generation

algorithms and methods to derive insights from large scale datasets. (UCD*)

Optimization and Decision Analytics: Focuses on achieving breakthroughs in

constraint programming, optimisation, simulation, forecasting and algorithmic

decision theory. (UCC)

Media Analytics: Involves development of analytics for new and traditional media.

(DCU)

Semantic Web and Linked Data: Focuses on transitioning raw data into large scale

networks of semantic data an interconnected network of knowledge. (NUIG)

*Lead/primary university

Research Programmes

Personalisation/Recommender Systems: Involves development of new

recommender systems and personalisation technologies. (UCD)

Sensor Web: Involves developing novel sensing technologies and insights around

connected health and sport. (UCD / DCU)

Centre for Applied Data Analytics

Research

– March 2013 –Launch of CeADAR (Centre for

Applied Data Analytics Research), an industry

led technology centre.

– Mission: To accelerate the development,

deployment and adoption of commercial-

focused data analytics technologies.

– Research is focused around three themes:

Intelligent Analytical Interfaces (e.g. smart

analytics, ease of user interaction and

change user behaviour) (DIT)

Data Management for Analytics (e.g. data

validation and data curation) (UCC)

Advanced Analytics (e.g. social trending &

contextualisation, and continuous analytics)

(UCD)

CeADAR is hosted by UCD (University College

Dublin) with partners at UCC (University College

Cork) and DIT (Dublin Institute of Technology).

www.ucd.ie/ceadar

CeADAR’s objective is to collaborate with and

support global companies in their Big Data R&D

programmes.

Founding industry partners include Dell,

Accenture, HP, Fidelity Investments, Nathean

Technologies and Adaptive Mobile.

TSSG – Telecommunications

Software and Systems Group

Summary

• Based at Waterford Institute of Technology, with 100 over personnel

• Research focus:

• Next generation internet networks

• Converged services

• Security, privacy and identity

• Mobile platforms and services

• Data mining and social security

Analytics Research

Data Mining and Social Computing Unit:

• Focuses on Data Driven Services (DDS), to help monetise large

datasets.

• Research involves:

• Researching the full data life cycle (data gathering, cleaning,

warehousing, modelling and results presentation)

Security and Trust Research Unit:

• Activities include researching privacy and data protection

technologies and the protection of critical infrastructure.

TSSG Product Developments:

• Fraud detection algorithms, resulting

in €1m savings / month for a telecoms

operator

• Social network analysis software for

the criminal intelligence domain

• Spinout Company ZolkC – new

pervasive technology

www.tssg.org

Summary

CNGL is a 120 person collaborative academia-industry research

centre dedicated to delivering disruptive innovations in digital

intelligent content, and to revolutionising the global content

value chain for enterprises, communities and individuals. Main

research areas include:

• Creation and curation

• Delivery and interactivity

• Interoperability and analytics

• Personalisation and adaptively.

Research Areas

• Content analytics

• Social media analytics (e.g. sentiment analysis)

• Progressive social analytics

• Global intelligent content management

• Global intelligent content, access, integration and standards.

Centre for Global Intelligent

Content

www.cngl.ie

Research Achievements (Example): Twitter now uses systems

developed by CNGL, in collaboration with Microsoft, to

translate tweets for users

Learnovate Centre

An industry led centre for research and innovation in learning

technologies, hosted by Trinity College Dublin (TCD).

Research includes:

Social Network Analysis: Analyses how network members

interact to identify key influencers and their impact on the

knowledge network.

Content Analysis: Automated analysis of large content

repositories to facilitate discovery and reuse of content.

Learning Analytics Frameworks: Enables real-time capture and

analysis of just in time learning analytics.

Big Data Management: Provides flexible, non intrusive

technologies for capturing and warehousing Big Data to deliver

enhanced analytics and reporting capabilities.

Data Analytics: Offers extensible and customised analytics that

can be adapted to meet evolving business requirements.

www.learnovatecentre.org

Financial Mathematics Computation

Research Cluster

FMC2 is a collaboration between industry,

University College Dublin (UCD), Dublin City

University (DCU) and NUI Maynooth (NUIM)

FMC2

brings together financial mathematics,

financial economics and computer science to

create a multi-disciplinary research programme in

asset and risk management

Launched in 2009

Industry partners include:

www.fmc-cluster.org

Irish Centre for Manufacturing

Research

Summary

Research Mission: To improve manufacturing productivity.

Areas of focus include:

• Virtual metrology/ artificial intelligence

• Predictive maintenance

• Data analytics and supply chain analysis

• Knowledge management systems and knowledge awareness

prediction

A substantial amount of research takes place on the manufacturing

floor with specialised research taking place in university labs as

required.

Research Themes

Manufacturing Informatics: scheduling, virtual metrology,

predictive maintenance, data analytics and process modelling

simulation

Operational Excellence: tacit knowledge, NPI, operational

excellence, innovation management

Supply Chain Management

www.icmr.ie

Irish Centre for High End Computing

(ICHEC)

Summary

Support

Big Data cannot function without High Performance Computing (HPC). ICHEC

supports Big Data by the:

• Provision of central HPC capacity and capability services.

• Provision of short duration, tailored training courses (e.g. R analytics, data

mining).

• Provision of technology transfer and consultancy services to industry.

• Engagement at EU level to ensure Ireland is linked to Europe’s most

advanced facilities and research within HPC.

• ICHEC is Ireland's national high performance computer centre. Its

mission is to provide High-Performance Computing (HPC) resources,

support, research, education and training to third-level institutions and

industry.

• ICHEC is an Intel Parallel Computing Centre – involves collaborative

research on Big Data and high performance computing technologies.

www.ichec.ie

Summary

• Multi-institutional research centre located at Dublin City University

• Vision: To be an internationally recognised industry-led centre for the

development and adoption of cloud technologies.

• Research focus:

• Cloud migration technologies

• Interoperability technologies

• Mobile encryption technologies

• Data proven technologies

Research Projects include:

• CloudBox-The objective of this project is to develop a series of tools for

use by cloud service providers to improve operational effectiveness,

customer targeting and business model innovation.

• CommonCloud-This project focuses on understanding the current legal

and regulatory landscape, and future trends impacting cloud computing

in the EU and US.

• EconoCloud-This project examines the economic sophistication of cloud

service providers from a costing and pricing perspective across each

layer of the cloud taxonomy.

www.IC4.ie

IC4 - The Irish Centre for

Cloud Computing & Commerce

Summary

Research Areas – Big Data

• In June 2014, Amber announced the discovery of a new magnetic

material known technically as ‘zero-moment half metal’ or MRG.

• ‘Potential Big Data Revolution’ - The material could lead to the

possibility of limitless data storage, resulting in huge superfast

memory in personal computer devices. (Prof. Michael Hoey)

• It could also eliminate the potential of external magnetic forces to

‘wipe’ computer data. (Prof. Michael Hoey)

The Advanced Materials and BioEngineering

Research Centre (AMBER)

www. ambercentre.ie

http://bit.ly/1zp2euB

• The Advanced Materials and Bioengineering Research Centre

(AMBER) provides a partnership between leading researchers in

material science and industry.

• The aim of the centre is to develop products that directly impact

everyone’s quality of life, such as the development of the next

generation computer chips and new medical implants.

• Outputs of the centre include new discoveries and devices in the

ICT, Big Data, medical device and industrial technology sectors.

Company Case Studies

CONTENT INDUSTRY,

CONSUMER & BUSINESS

SERVICES

Accenture Analytics Innovation Centre (AAIC)

During 2011, Accenture established the AAIC in

Dublin.

The centre is a showcase for Accenture’s predictive

analytical capabilities.

AAIC is focused on the development of advanced

analytical techniques to reduce fraud.

c.45 people are employed.

Established its EMEA HQ

in Dublin

2010 Expansion to create 100+ jobs

2011 450 people Today

EMEA HQ activities include:

•Sales (field and web); marketing (trade events and campaigns); customer operations (SMB businesses and enterprise clients); finance, HR, leadership for Europe, data analytics. • Managing the roll-out of all international sales offices (ex US).

“Ireland is increasingly one of the

world’s centers of talented people

with international language skills

and experience in working for

fast-growing internet companies.

This makes it an ideal place from

which to support our continued

growth in Europe and further

abroad.” (Connie Gibney,

International HR Director, LinkedIn,

March 2011).

Analytics Activities LinkedIn has 300 million+ members who conduct billions of activities on the

world’s largest professional network each year.

This data drives activity across the website, ranging from the suggestions found from “People You May Know” algorithm to the articles suggested by

LinkedIn Pulse.

Insight analysts in Dublin work with account executives and large clients to display the value of the LinkedIn solution and help clients solve marketing

challenges – transforming mountains of data into actionable insights.

Managing diversity with collaboration and integration of: • 20+ languages, 20+ functions • Supporting advertisers and users –

including 300 million+ users in EMEA.

Supporting EMEA market with native language speakers: English, French, Italian, German, Spanish, Turkish, Swedish, Norwegian, Dutch, Hebrew, Arabic, Polish, Chinese, Portuguese, Russian, Romanian, Malay, Mandarin, Indonesian, Czech, Finish.

Established its European

HQ & Ops Centre

2008

Major expansion of operations with over 200+ roles

2011 450 people Today

Main activities in Irish centre include: • Advertising, sales (inside and online) and account

management for EMEA • EMEA / International User Operations • EMEA finance – reporting, accounting, business

operations • Risk, privacy, fraud • Platform operations, data analytics • Sales engineering / engineering • Infrastructure – network operations, site reliability,

database operations, network engineering & mobile ops • EMEA facilities, marketing, recruitment and HR.

HR includes recruitment, contracts, visas and relocation services.

“After exploring various locations throughout the region, we

decided Ireland was the best place to establish our new

headquarters. The talent pool in Dublin is world-class and

recruiting local talent will help us better understand the needs of

local users and the regional dynamics that, in turn, can give us

better insight into what features matter most.”

(Sheryl Sandberg, Facebook COO)

Analytics Range of analytics skills deployed across the Irish organisation,

including supporting user operations.

RD&I Innovation in Customer Support, driven by High End Analytics: •March 2010, Centre of Excellence and Innovation established – driving new CS standards and structures across Europe.

•Examples of innovative projects in quality management and process innovation, knowledge management, workforce

management.

eBay UK Customer Support

Centre set up in Dublin

2005

Opening of EU RD&I Centre of Excellence

and Innovation

2010

Employing over 600 in Dublin and expanding

quickly

2011

Announce a further 400

jobs in a second site in Dundalk, Co. Louth.

Today

eBay Europe Services, Blanchardstown, Dublin • Employs 600+ people in multi-

functional ops centre

• Multilingual customer support and RD&I centre

• Initially set up to serve the UK

customer base – has evolved to now service 14 countries across Europe.

• Operations teams supporting trust and safety, buyer protection, top customer care and B2B and B2C customer care.

Ireland Benefits eBay- • Quick access to operational & multilingual professionals •Convenient access to the EU and the US •Cost-effective labour

Ireland has proved an excellent base for eBay’s talent pool. Ireland’s ‘can-do’ culture and ‘openness to new projects’ are seen as offering competitive advantage over other site locations.

Global Centre of Excellence for Customer Experience, Dublin – established in 2009, driven by Analytics • Focuses on developing and innovating new products, processes and technologies to drive improved customer satisfaction and deliver operational improvements – driving increased revenue growth in EMEA region.

• Key skills: process managers, change management, product Integration, analytics, NPS

•Examples of innovative projects include: Segmentation of customer base (IVR); business intelligence, agent insight, centralised HR, model teams

First established in Ireland

with only 25 staff

2003 Established a Global Centre of Excellence

for CS

2010

Dublin operation

growing fast. Ireland now EMEA Ops

Centre

2011

Expansion into Second Site in Dundalk – with

1,000 job announcement

2012

Dundalk powering

ahead – 600 employed in 18

months. Announce a further 400

jobs

Today

PayPal European Operational Headquarters, Blanchardstown, Dublin

• PayPal’s first entity outside of The US • Hosts PayPal’s European customer service,

risk & fraud prevention, merchant services and process excellence team.

• Over 1,500 native European speakers

employed; 40 different nationalities • Young and educated workforce – average

age of 27 years

• Employs over 1,500 people in Dublin and 660+ people in Dundalk (June 2014)

Ireland Benefits: • Quick access to operational & multilingual professionals • Convenient access to the EU & the US • Cost-effective labour

“There is really nowhere else in Europe

where we can get such a talented pool of multilingual candidates that we can hire at this scale, and it’s truly been a great

experience for PayPal from the beginning”

David Marcus, President of PayPal (March 2014 in Dundalk

Company Profiles

- Headquartered in Utah / a provider of enterprise survey technology

- Established its European HQ in Dublin in 2013 (to employ 150 people).

- In 2012, the company received a $70 million investment.

- A digital advertising company / headquartered in California

- 1 of the world’s top 5 ‘Big Data’ processing companies.

- In 2013 established its EMEA Operations Centre in Dublin.

- To create 100 positions in account management, product operations,

marketing and finance.

- Provider of consumer and retail tracking market research.

- Announced in 2011 the establishment of a Global IT/Operations Centre

in Athlone.

- To employ 100 people in the areas of data classification, data analytics,

quality assurance, and software development.

-Global leader in online local commerce

-Announced in June 2013 the establishment of a Software Development

Centre in Dublin concentrating on computational marketing – analysing

data to personalise consumer offers and help businesses to identify

/retain customers.

-Focused on Big Data analytics, Groupon plans to recruit candidates with

competencies across a range of areas, including maths, statistics

computing, science and sociology.

Financial Services

At a Glance

Munich Re is the largest Reinsurer in the World, ranking 76th on the Fortune 500. The company employs over 47,000 people globally across three business divisions, Reinsurance, Primary Insurance (ERGO) and Health Insurance.

Irish Operation

Munich Re employ c.50 people in Ireland.

Munich Re Automation Solutions (MRAS),

Established 1986, Employment: c.50 people

MRAS (formerly Allfinanz) is the leading provider of

automated underwriting solutions to life insurers.

In 2011, MRAS was awarded a global mandate to

serve as the Munich Re development centre for all

combinations of IT, with underwriting intelligence

offered to Munich Re clients worldwide.

Research & Development

In 2012, MRAS announced plans to carry out R&D

focused on complex data mining and statistical

analysis techniques, to enable the company to

accurately assess underwriting risk across a broader

range of insurance areas.

“We are delighted to

be making this

investment in such

innovative R&D. This

strategic project will

pave the way for the

next generation of life

insurance

underwriting systems.

Ireland is our global

centre for commercial

software

development. Our

positive experience

and the success we

have enjoyed here

made Ireland the

natural choice for this

pioneering project."

Ross Mayne, CEO, Munich Re

Automation Solutions Division

At a Glance

Founded in 1946, the firm is a

provider of investment

management, retirement planning,

portfolio guidance, brokerage,

benefits outsourcing and many

other financial products and

services to more than 20 million

individuals and institutions. Fidelity

Investments established its

presence in Ireland in 1996 in

Galway and Dublin.

Irish Operations

Fidelity employs 500+ people in Galway & Dublin.

Analytics R&D part of technology centre remit.

Technology associates in Ireland support multiple

Fidelity business divisions in the United States,

Europe and Asia, including Asset Management,

Corporate Technology, Information Security and

Enterprise Infrastructure.

Recent Announcements

•In February 2011, Fidelity announced plans to

add 100 new highly skilled technology positions at

its facilities in Galway and Dublin to develop

Corporate Enterprise technology solutions for

Fidelity’s global operations. The initiative involved

an investment of €11 million.

•In November 2012, Fidelity announced plans to

add 200 new positions at its facilities in Dublin and

Galway, which now provide a diverse mix of

technology, back office operations and enterprise

services expertise to Fidelity’s global operations.

“Ireland is a proven

market in which Fidelity

can continue to develop a

vital part of our global

technology organization.

By expanding here,

Fidelity is making a

strategic, long‐term

decision to invest in a

region with a

well‐educated, highly

skilled workforce from

which we can draw the

quality talent needed to

provide services across

the firm” Julia Davenport, Senior Vice

President of Fidelity Investments.

Q1 2013

AON Centre for Innovation & Analytics (ACIA)

Established in Dublin in 2009 / currently employs c.120 people.

Supports AON’s customers through the provision of advanced insurance

research, analytics and business intelligence.

Irish team has developed the world’s largest proprietary insurance

placement database system (Global Risk Insight Platform - GRIP).

Announced in December 2013 plans to recruit 30 people for the centre.

New positions will strengthen expertise in:

- IT in data warehousing - Database management

- Application development - Business intelligence

- Data visualisation - Data Science

“Our team in Dublin is central to our strategy to build

and grow global expertise in this area [data analytics &

business intelligence]. The quality of people that we have

employed to date has been fantastic…”

(Stephen Cross, Chairman of the ACIA) http://acia.aon.ie/

Information and

Communication

Technologies (ICT)

Employs over 4,000 people in Dublin, Cork and Galway.

International mandates located in Dublin include:

- R&D - European Telesales and Marketing

- European Software Operations Centre - European Technical Support

- Software Development Lab - EMEA Cloud Computing Centre

- Supply Chain Management - International Treasury Centre

- Data Centre - Services Integration Hub

- Smart Cities Research Centre - European Innovation and Venture Capital Centre

- Software Services Ops Centre - Risk Management Analytics Research Centre

In 2009, IBM established a Risk Management Analytics Research Centre which

focuses on the development of advanced and novel risk analytics technologies.

In 2011, IBM officially opened in Dublin its Smarter Cities Technology Centre.

In 2014, IBM opened a cloud based, predictive analytics Software Services

Operations Centre in Dublin. The centre enables IBM to use cloud infrastructure

and smarter analytics to deliver services to clients.

Fujitsu in Ireland

Designs, builds & operates IT systems and services for customers

in the financial services, telecommunications, utilities and retail

sectors

Employs c.180 people in Dublin

A World First in Big Data

In 2012, Fujitsu and Galway based DERI* announced a collaborative

Big Data research programme

Revealed in April 2013 a world first new technology had been

developed that enables Linked Open Data (LOD) to be stored &

sorted up to 10 times faster

The key innovation is the ability to easily find, combine and use

publicly available datasets, and gain new insights

Research ongoing

*Digital Enterprise Research Institute (DERI), now Insight Galway

NTT DATA

NTT DATA Corp., headquartered in Japan, is a provider of IT services &

solutions

Offerings include consulting, systems integration and IT outsourcing for major

financial, public administration and enterprise sectors

NTT DATA commenced researching Big Data / Business Analytics topics in

2006; i.e. M2M communications specifically in the smart grids domain

Collaboration with TSSG*

In 2012, TSSG and NTT DATA announced a collaborative Big Data research

programme on smart grids

Research objective: to address global uncertainties of matching future

electricity supply and demand

Revealed in September 2013 that the partnership had developed an energy

management solution, using Big Data analytics, to improve predictions in

market intelligence of electricity demand, pricing and renewable generation

*Telecommunications Software & Systems Group

Employs c.2,000 people in Cork in manufacturing, inside sales, customer

support, supply chain management, financial shared services and R&D.

R&D programme includes research to develop new storage technologies that

facilitate big data activities.

In 2013, EMC announced a €100 million investment, 200 person expansion, and

opening of a new office in Cork

“EMC’s investment in Ireland is key to

our global growth strategy which is focused on....cloud, Big Data and

trusted IT. Cork is a critical innovation hub...”

(David Goulden, President & COO, EMC Corporation, June 2013)

SAP provides multilingual customer/technical support across

operations in Galway & Dublin.

Employs c.1,200 people in Ireland.

SAP Business Objects’ R&D Centre is in Dublin since 2008

May 2014: Big Data R&D programme announcement:

• 60 new R&D positions in predictive analytics

• Programme Objective: Development of new analytical

technology that will enable enterprises to better:

o Consume Big Data

o Predict outcomes for business.

“SAP has placed Ireland at the heart of driving global innovation and

development in this area [Predictive Analytics].”

(Dr. Tony O’Donnell, Head of Business Intelligence R&D, SAP Ireland)

Established EMEA

Operating Centre

1985

Established Microsoft

Ireland (Sales, Marketing &

Services Group)

1991

Three Operations

- 1,100 people

Today

Microsoft EMEA Operations Centre (EOC) Established in 1985, providing key support for the company's sales and customer support activities in EMEA. EOC provides a broad range of business services from finance, supply chain management, to billing and partner management for Microsoft's products and services.

Microsoft European Development Centre (EDC) Focused on engineering excellence, EDC conducts the full lifecycle of software development from R&D to engineering and localisation across many of Microsoft's different business groups. EDC is involved a wide array of different projects from working on the Windows Media Centre to Windows Live development, analytics, security, anti-virus research, and the localisation of over one hundred products and services, from Microsoft Office to MSN and the Xbox 360, into over 30 languages.

Microsoft Ireland (Sales, Marketing and Services Group) Established in 1991, the SMSG group manages all sales, marketing, services and technical support for partners and customers of all sizes from enterprise customers to small and medium sized businesses and home computer users.

In 2013, Microsoft invested an additional €170 million to expand its EMEA data centre in Dublin, bringing total investment to €594 million.

Analytics: Microsoft’s EDC unit is involved in

Big Data R&D

A US supply chain analytics

company, established in 2004.

Provides aftermarket supply chain

service support for companies in

the industrial, medical, automotive

and hi-tech sectors.

Opened its European HQ in Mallow,

Cork in 2012.

• The Irish operation provides

advice to customers on business

analytics, service operations and

supply chain management.

• Plans to create 30 positions.

HQ in Sydney Australia

Provides information management

technologies (incl. eDiscovery,

electronic investigation &

information governance software).

Its technology makes it possible to

search, investigate and actively

manage unstructured datasets.

Established a sales office in Cork in

2011; activities include:

• sales, account management,

application development and

training and development

• Employ approx. 25 people.

Life Sciences, Healthcare

Services & Food

850 person Irish operation, involved in concentrate/flavour

manufacturing (Mayo & Wexford) and shared services (Drogheda)

240 person shared services operation, with two units: financial services

and business services

Shared services operations has an analytics department

Department provides analytical support to the CPS (Commercial Product

Supply) division

Activities include:

Analysis

Data cleansing

Data maintenance

Governance (& standards setting)

Merck’s MSD develops, produces and distributes prescription

medicines, vaccines and biologic therapies, as well as animal

health products.

It employs 2,300 people in Ireland, developing and

manufacturing key drugs and vaccines for global markets.

MSD has 6 operations in Ireland with various activities:

Manufacturing / Biotech / API and Formulation Manufacturing /

EMEA Shared Business Service Centre (SSC).

The SSC in Dublin has a data analytics team. Its focus is on

business analysis for Merck’s global activities.

Analytics projects carried out to date include:

• Impact of patent expirations on Merck’s commercial activities

• Order size optimisation

• Financial audit models.

Engineering, Industrial

and Clean Technologies

Siemens has three main operations in Ireland:

Siemens Limited, which is a 260 person management,

sales, service and commercial operation. The operation

also has an analytics unit.

Diagnostics Manufacturing operation, which employs 26O

people.

Siemens Security Products, which a 26 person R&D

facility.

Data Management & Analytics

Operation is involved in technology development to facilitate the synthesis of information, from data and sensor rich environments, for enhanced services.

Challenge…

• To create infrastructure to enable large scale data flow and management.

Solution…

• Delivery of broad technology-based solutions:

– from sensors to systems of systems.

2010 Today

• Operates as UTC’s European corporate research centre

• Focusing on energy efficiency and security systems for the built environment:

o Embedded systems and networks

o Control, automation and diagnostics

o Data management and analytics

• Diversity of skills representing 13 different countries

• Strong collaboration with Ireland’s academic community.

• Active, successful partner in EU Framework projects.

UTRC Ireland established

• Focusing on energy and security systems

• Significant impact to UTC business units

• 40+ Researchers

• 80% Ph.D.

Emerging Companies

Young, High Growth International ‘Data’ Companies

- A software analytics company.

- HQ in CA, USA / 350 employees worldwide.

- Feb 2014: Opened its EMEA HQ & 1st international office in Dublin.

- To create 50 sales and customer advocate positions.

- A US digital marketing company in the big data space.

- Established its EMEA HQ in Dublin in 2013 (to employ 30 people).

- Irish operation responsible for ad operations, key account

management and finance.

- Provider of software business solutions which govern the flow of data.

- Develops API (Application Interface Programming) Management

technology.

- Expanded its R&D Centre of Excellence in Dublin in late 2013; to create

15 software engineering positions.

- A US company / formerly 10Gen.

- Provides commercial support for its open source database platform.

- Officially opened its EMEA headquarters in Dublin in 2013.

- To create 60 roles in engineering, sales, HR, legal and finance.

- A UK based healthcare data analytics and cloud solutions company.

- Established in 2012 its International HQ in Limerick.

- Irish operation responsible for hosting cloud based services, sales,

marketing and technical support for international activities.

Indigenous Companies

Indigenous Companies – Data Solutions

Ostia

Quaterion

Customer Data Solutions

Airlines & Travel

Health Ecommerce & Retail

Financial Games

Enterprise Utilities

Media

Mobile

Boxever

Openjaw Book Assist

Creme Software

Danu Presidion

Ostia D4H

Statistical Solutions

Luzern Xsellco

Profitero Everseen

Clavis Redeem & Get

Betapond

Ostia

GBR Direct

Precidon

Idiro

Converser

Soft ex

Newswhip

Storyful

Converser

Britebill

Datahug

Ostia Heystaks

Cloudium Polecat

Bluemetrix

Pixalert

Swrve

Xanadu

Idiro

Conker

Aspire

Forestry

Treemetrics

Source: Enterprise Ireland 2014

Presidion Quaternion

Indigenous Companies

- A CRM (Customer Relationship Management) company set up in 2010.

- Its relationship scoring technology provides insights to generate new

leads and manage existing contacts.

- Datahug currently manages over 20 million relationships.

- Provides an integrated marketing, A/B testing and optimisation

platform for mobile apps.

- Established by the entrepreneurs behind Havok and Kore.

- In 2012, Swrve procured $6.25 million funding to drive expansion.

- Cork based data analytics company for the forestry industry.

- Integrates satellite imagery with aerial and terrestrial laser scanning

to measure forest productivity.

- Jan 2013: Received $1 million funding from the European Space

Agency.

- Idiro, founded in 2003, uses Social Network Analysis (SNA) to help

improve client marketing.

- Provides predictive analytics for companies in the telecoms, social

networking and online gaming sectors.

- A Cork based online analytics company that provides web analytics

and data consultancy services.

- Using Hadoop open source mining technology, bluemtrix creates new

product opportunities by mining data across organisations.

Indigenous Companies

- Storyful discovers, verifies and distributes news content on social

networks.

- Uses network analytic technologies to find and validate sources.

- Acquired by News Corp for €18m in December 2013.

- An online insights and ecommerce intelligence company.

- Plans to increase staff from 40 to 100 by end of 2015.

- June 2014 received €5.9 m funding from US venture capital firm

Polaris Partners.

- Soft-ex develops web-based telecoms data intelligence and enterprise

communications management tools for mobile & fixed operators and

corporate enterprises.

- A Nova UCD based energy management company focused on power

meter visualisation for industrial and commercial sites.

- Wattics Data Analytics platform - automates the discovery of energy

insights.

- Consultancy company focused on spatial data & planning solutions.

- Provides mapping and location technologies services for data

analysis, information discovery, and knowledge sharing.

- Sectors incl. natural resources,logistics, social and economic

research.

Indigenous Companies

- A Dublin-based software company established in 2007.

- Provides Communication Service Providers (CSPs) with customer

analytics solutions.

-Acquired by IBM in October 2013.

- Provides a big data and personalisation platform for airlines and

travel operators.

- March 2014 received €4.3 million in funding to expand.

- Early 2014 announced plans to recruit 100 people.

- Specialises in predictive intake modelling and Big Data for better

decision making.

- Develops and deploys its software for consumer intake modelling,

product safety assessment, regulatory affairs and innovation

projects.

- A spin-out company from the SFI-funded CLARITY Centre for Sensor

Web Technologies (now Insight Centre)

- Uses proprietary profiling and algorithms to help mobile operators

build profiles of subscriber interests.

- A UCD cloud spin-out company founded in 2010.

- Collects and analyses large quantities of machine-generated log data

- Activities at its Dublin facility incl. development, operations, R&D,

technical support and international operations.

- In 2013, raised $10 million in funding.

Indigenous Companies

- Ostia Solutions, based in Co. Wicklow, provides platform-

agnostic data integration software solutions to businesses.

- Its software integration technology bridges the divide

between core transactional systems and the web, cloud,

mobile, social media, and analytics / Big Data.

- Quaternion, founded in 2010, focuses on the quantitative

aspects of risk management, trading and finance.

- Services range from the analysis of single products to

independent portfolio valuation and risk analysis.

- Clients include investment & universal banks, financial

institutions, insurance companies and asset managers.

- Statistical Solutions, founded in 1985 in Cork, develops

and distributes statistical software applications for

statisticians, clinical researchers and data analysts.

- Provides solutions to pharmaceutical & biotechnology

companies, clinical research organisations, market

research, and Government research department industries.

Open Data / Test Beds

IBM officially opened in Dublin its Smarter Cities Technology Centre in 2011.

Centre collaborates with Dublin City Council which supplies data.

Focus on developing intelligent, analytical and optimizing urban and

environmental systems for:

Transportation

Water management

Sustainable energy

Urban information management

Centre works closely with other IBM research units in risk management,

exascale computing and hybrid systems.

www.ibm.com/smartercities

IBM Smarter Cities Technology Centre & Dublin City Council

- Using Open Data to develop new technology

SmartBay Ireland

- Big Data Application in the Marine Environment

Smartbay Ireland supports the:

– Collection of marine data.

– Trial, demonstration and validation of novel marine sensors and equipment.

– Development of collaborative projects that aim to develop new ICT products and services.

Specific projects include:

Smartbay Marine Technology Platform Development: Involves a data buoy equipped with

sensors monitoring local weather, wave and environment conditions. All data generated can

be accessed through a dedicated web portal.

IBM Underwater Acoustic Monitoring Project: Involves IBM developing a monitoring

system that collects underwater acoustic data. Includes sensing platforms, a

communications infrastructure and advanced stream analytics that utilize cloud computing.

Intel ‘Internet of Things’ (IOT) Demonstration Platform

-Collaborative ‘Open Data’ Project with Dublin City Council

April 2014: Intel / Dublin Council project announced

Intel is deploying an IOT demonstration platform

(sensors) in Dublin to enable environmental monitoring

of, for example, air quality and micro-climate conditions.

Project to involve the management of data to support

decision making.

Data which is gathered by the sensors to be made

available to citizens and other stakeholders on an open

basis:

Enabling the development of apps which will provide real-time

information about air quality and noise levels.

Why Ireland

Why Ireland for Data Analytics / Big Data Investments

Why Ireland

Ongoing Corporate

Investment

Established Data Centre Ecosystem

25% R&D Tax Credit &

Generous Grant Support

12.5% Corporate Tax

Rate

Competitive Costs

STEM Talent Availability

Supportive Research

Infrastructure

Strong Tech Cluster

Investment Track Record

in Tech

Government Focus on Big

Data

Support Slides

Data Centres & Data

Hosting

Data Centres & Ireland

Some of the world’s major IT companies have established data centres and

operational bases in Ireland including international giants Google, Amazon,

Vodafone and BT.

Many factors attracting investment to Ireland include:

Ideal climate for data centre cooling.

Experience and expertise in building physically and technologically

secure data centres.

Competitive construction costs.

Availability of land close to cities.

Excellent infrastructure network.

Highly educated and skilled workforce.

Proactive Government support for R&D (e.g. new technology centres in

cloud computing and data analytics).

Low corporate tax rates and other R&D tax incentives.

Main Data Centre Operators in Ireland

Companies with significant

online infrastructure in

Ireland

Companies Providing 3rd

Party Hosting Capability in

Ireland

Data Centres & Ireland

Data Protection

Data Protection

Data Protection Laws EU Data Protection law and by extension Irish law allows a company providing services across

the EEA (European Economic Area) to establish itself principally in one EU member state (e.g. Ireland) and assert that it is subject to the data protection law of that member state in providing services across the EEA.

In order to validly claim the applicability of one member state law in such circumstances, there must be effective control and decision making regarding user personal data in that jurisdiction.

The Irish Data Protection Commissioner:

Will provide guidance on how to comply.

Is solution focused.

Adopts a pragmatic approach.

Will help companies develop practices that demonstrate that they are good corporate citizens (e.g. privacy officers, privacy by design).

Security

Ireland’s International Security Cluster

Has 3 of the top 3 global software

security companies (e.g. Symantec,

McAfee), which have strategic

operations in Ireland

40+ indigenous Irish security

technology companies (e.g. Daon)

Is supported by a growing security

research capability in Irish

universities

Distributed access control, autonomic security trust, security analysis & security risk management

Research into all aspects of distributed computing extending from theoretical foundations to system engineering issues. Expertise in the areas of ubiquitous computing, mobile computing and software engineering.

IT Security &

Cryptography

Software &

Technology

Optimisation

Network

Analysis &

Data Analytics

Cybercrime &

Fraud

Analysis

Illegal distribution of software, abuses of multiplayer online gaming, mobile forensics

Overview: Irish Research Institutions

in Cyber-Security Development

Research

Focus Research Strands

Research

Centres

Research in coding theory and cryptography, discrete mathematics, algebra and number theory

Analysis & visualisation of graphs and social / biological networks. Matrix analysis techniques, information flow monitoring, discovering network structure

Development of more reliable & secure software, encompassing software code refinement, verification and automatic program construction

Centre for

Cybercrime

Investigation

Insight

Computer

Science

Centre

Dependable

Systems

Group

Identity based encryption & signature schemes, cryptanalysis & biometric cryptography, smart card security

Computer

Security &

Cryptography

Group

Fundamental & applied research in IT security for data communication networks, authentication & access control schemes, formal verification of security protocols using steganography & information hiding

Data-Comm

Security

Laboratory

Dependable

Systems

Group

National ICT Skills Plan /

Multilingual Skills

2014-2018: National ICT Skills Plan

Is a public / private partnership between industry, universities, etc.

Objective is to increase tech graduate output and support corporate

recruitment programmes.

Skills outlook very positive

New Government provision to increase by 45% annual number of primary degree

undergraduate ICT places (Level 8 – 4 year programme)

Ongoing national campaign promoting tech as a career choice.

Ongoing ICT upskilling programmes (e.g. Springboard).

Renewed focus on attracting talent from abroad (new international

talent portal to be established: Q1, 2015).

More streamlined and efficient processing of employment permits

(e.g. eForm and trusted partner status for IDA clients).

Greater industry input in curricula design (companies increasingly

encouraged to have role).

Increased work placement opportunities for companies.

2014-2018: National ICT Skills Plan

Multilingual / Multicultural Talent Readily Available from EU

• Increasing multicultural / multilingual diverse software development

community, where c.25% are non Irish.

• Several multilingual centres have a 50%+ non national workforce.

• In these centres, the non national population can be from 20+ different countries,

including China, Japan, the Nordics and Eastern Europe.

• c.25% of computing professionals in ICT service companies are non-Irish.

Talent – Multilingual / Multicultural

• Sizeable and consistent movement of multilingual labour to Ireland due to:

Ireland’s welcoming approach to international talent

Large base of multinationals, employment and career opportunities

Opportunity to learn and enhance English language

Flexible work permit regulations for non-EU citizens

A key attraction of Ireland is the ability of companies to employ

multilingual personnel. Examples include:

Google: EMEA HQ in Dublin has capability in over 45 languages.

SAP: Customer / Technical Support in Galway is available in 21+

languages.

HP: Global Service Desk in Kildare has capability in 16 European

languages.

IBM: Inside Sales Operation in Dublin with capability in 20+

languages.

Cook: Multilingual (incl Nordics) Shared Services Operation in

Limerick.

Apple: Multilingual Telesales/Customer Support Operation in Cork.

Ireland Renowned for Multilingual Talent