1. 41112075 LD/EB

Irish Deposits: Retail Deposit Market Survey November 2012

2.

What we did and why…

What?

Who?

Face-to-Face interviews in the home

7th November - 23rd November 2012

Nationally representative sample

of all adults aged 25+ (n=850)

To gain consumer insight

into the deposit market

When?

3.

Just over half have a deposit/savings account

Q.1 Which, if any, of these do you have, personally or jointly with someone else?

84

52

40

30

30

17

4

9

9

%

Current Account

Deposit / saving account

Credit card

Life assurance

Mortgage / home loan

Personal pension / plan

(not state pension)

Stocks and shares

Other personal loans

None of these

Base: All 25+ (n=850)

4.

Base: Ask All 25+ (n=850)

Q.5 Please tell me if you think this is true or false.

44%

16%

40%

Total

(n=850)

There are two separate Irish Government guarantee schemes – one for

deposits under €100,000 and a separate one for deposits over €100,000

Nearly half have no idea of the Government Guarantee

Schemes - education is required

True

Don’t

know

False

HIGHER AMONG:

- WHITE COLLAR

- LONGER TERM

SAVERS (2+YRS)

- HIGHER

GUARANTEE

INDIVIDUALS

HIGHER

AMONG:

FEMALES

LOWER SEG

5.

Base: Ask All 25+ (n=850)

Standard Guarantee dominates relevance

Q.6 In fact, there are two separate Irish Government guarantee schemes – one for under €100,000

and another for over €100,000. Which one of these guarantee schemes is most relevant to you?

Total

(n=850)

%

Under €100,000

Over €100,000

Don’t Know

Refused

58

7

23

11

MALES

AGED 65+

WHITE COLLAR

6.

Base: All Aged 25+ (n=850)

Q.10 Bank Credit Ratings range from AAA to C. Do you know what your main bank’s credit rating is?

Only 1 in 6 claim to know their bank’s credit rating

HIGHER GUARANTEE

INDIVIDUALS

LONGER SAVERS (2+ YRS)

WHITE COLLAR

22%

60%

17%

Total

Yes

Don’t

know

No

7.

20

18

14

10

8

5

4

1

7

18

Base: All With Deposit/Savings Account (n=430)

AIB underperforming versus historical position?

Q.2 If you were to choose to put deposits or savings with a bank other than one you have an account

with, which bank would you choose?

HIGHER GUARANTEE

INDIVIDUALS SLIGHLY MORE

LIKELY TO CONSIDER AIB AND

ULSTER BANK

%

/State Savings

KBC/Rabobank/Investec/

De Danske/NIB

Other

None/Would not go to another

8.

65

38

35

35

32

20

16

16

15

4

4

Total

%

Any Trust

Trust them*

Better interest rates

Been around a long time

Safe(r) bank*

Better guarantees on deposits*

Better credit rating

Irish bank

Good range of deposit / savings offers

Non-Irish bank

Other

Base: All Would Choose Other Bank for Savings (n=330)

Trust, trust and more trust!

Q.3 Why would you choose [enter code from Q2] to put deposits or savings?- (Spontaneous Mention)

MORE LIKELY TO

MENTIONED BY

THOSE WHO

CONSIDER

FOREIGN OWNED

BANKS

HIGHER

GUARANTEE

INDIVIDUALS

9.

77

58

56

45

36

35

31

29

4

%

Any Security

Security of that bank / institution*

Interest rate / return

Have an account /

relationship with that bank/

Irish bank / institution

Government guarantee on deposits*

Online access

Bank / institution’s credit rating

Non-Irish bank / institution

Base: All Would Choose Other Bank for Savings (n=430)

When prompted, trust still wins out

Q.4 Thinking of where to put deposits or savings, which three of the following are most important to

you?

10.

8

6 5

4

8

23

14

12

6 2

11

2 3

6

20

20 20

7

0

5

10

15

20

25

Overnight Several days/a week

1 month 3 months 6 months 1 year 2-3 years 4-5 years Longer

A KEY CONSUMER

TIME POINT

WHITE COLLAR

PREFERRED

PERIOD

Savvy investors claim to be prepared to

wait for better returns

Q.7 What is the longest period of time you would agree to put your deposits / savings in a bank for?

By that I mean you could not take out your money for that time.

Total

Sample (n=850)

Higher guarantee

individuals (n=61)

Don’t know = 15%

TIME

%

Base: All Aged 25+ (n=850)

11.

Base: Ask Savings/Deposits Holders (n=430)

Q.8 Would you consider changing your euro (€) savings / deposits into another currency (like Pound

Sterling or US dollars) to get out of EURO?

1 in 5 would consider a move to another currency

13% 65%

22%

%

Yes

Don’t

know

No

- MALES

- WHITE COLLAR

- LONGER TERM

SAVERS (2+YRS)

- HIGHER GUARANTEE

INDIVIDUALS

12.

Base: All Savings/Deposit Holders (n=430)

Awareness of inherent risk differs between groups

Q.9 How risky or not do you think it would be to change euro deposits into another currency?

Significantly Different /

19

5

23

29

15

32

21

37

17

11 32 6

19 12

21

Total

(n=430)

%

Very risky

Consider

Changing

(n=94)

%

Not Consider

Changing

(n=336)

%

Fairly risky

Not very risky

Not at all risky

Don’ Know

48%

33%

20%

65%

55%

23%

OVER 50S

Changing Euro deposits

into another currency

MALES

WHITE COLLAR

13.

Base: All Aged 25+ (n=850)

Q.12 Do you believe that the Euro will survive the next 5-10 years with all the current euro countries

still in it, or not?

Only 1 in 2 believe the Euro will survive

over the next 5-10 years

OPTIMISTS: 50-64’S, WHITE COLLAR

AND HIGH GUARANTEE INDIVIDUALS

Yes

No

Don’t know 17%

Survival 53%

30%

PESSIMISTS: 35-49’S

VIEWS POLARISED ON THE

SURVIVAL OF THE EURO

14.

Base: Ask All Aged 25+ (n=850)

Investors want certainty in a time of Chaos

Q.11 Which, if any, of the following would you consider purchasing in the next four years?

* Definitions provided in Appendix

74

12

11

5

5

2

Total

(n=850)

%

None of these

Government Bond*

Guaranteed Investment Bond*

Tracker Bond*

Property Fund*

Equity Fund*

LOWER SEG

15.

Key Findings

• Ireland is in a state of ‘Chassis’ and what people are

looking for is a safe haven for their money

• Despite uncertainty, savvy investors are more likely to

take a more considered risk to get a higher return

• The key for institutions is to collaborate their offers

and have a clear set of products for higher net worth

individuals

18. 41112075 LD/EH

For more information and a breakdown

of results please contact:

Aoibheann@financeone.ie/01 647 1200