irun linked in

© IRUN Solutions Ltd, 2008

Facebook for BusinessGetting noticed and driving traffic


Agenda

Groups V Fan Pages

Building a Compelling Fan Page

Optimising your Fanpage


Consider these Facts

LinkedIn has over 70 million members in 200 countries

A new member joins every single second

45% of LinkedIn users are business decision makers

compared to 25% on Facebook

LinkedIn users have an average household income of

$109k

LinkedIn is in the top 5 referral sites

Worlds Largest Professional Network


1. Manage your brand and reputation (your LinkedIn

profile ranks very highly on Google)

2. Generate more leads and sales, using keyword rich

text

3. Find your dream job / employee

4. Build your database

5. Get Free PR – you can easily connect with journalists

and authors

6. Become a thought Leader – answer questions and

build groups

Why use LinkedIn?


1. You need to think of your profile as a living breathing document

– need to make sure it is clean and compelling

2. It is indexed by Google and can be seen by millions of people

Think about

3. Who you are what are your goals / passion

4. Who do you help

5. How do you help them

6. Call to action

This is the best place to build your

personal Brand Awareness

Your Linked In Profile – build the correct foundation


Profile Continued? Your websites – Customise your website name do not

just use the default ‘my website’, keywords or/

something intriguing or a call to action will work

Have a personal picture – people connect with people

and not a brand, a smile goes a long way

Customise your public profile with applications – more

later


Profile Continued


Recommendations – a key influence

1. If you can add value – you will find people will recommend you without you having to ask.

2. Typically if you have written recommendations then you might get one back – just start with 10 people.

3. Can you recommend an influencer – if you write a recommendation your name will appear on their profile its good to be associated – perception is reality!

4. Would you buy from someone with 100 recommendations over 1 recommendation – no-one can compete with you.


Contacts

You can export your connections - Make sure you do – have the most current list

Your database is your pot of gold You can tag individuals (categories) You can send 1 message to 50 people at a

time – this is how you can promote your events (especially if they are Town specific)

If you forward your profile as a message you can extend this to 200 people (delete the text and write your own!)


Creating Groups

You must create your own group

Within your group you can sub divide your group

Group name is important for SEO (choose your

keywords) and choose the networking group

Have a summary that includes your keywords –

makes it easier for people to find you!


Grow Your Group

Make sure you send people a welcome

message by email, it will generate qualified

leads – get them to opt in to your newsletter

(collect email)

Once you’ve done that send invitations,

remember to give the benefit and Call to action

Do send an announcement once a week but add

value always – give away content


News

• create a News feed – this is automatically generated from your blog

• Or you can add articles one at a time if you want to – add a comment which will encourage people to read the article. – this will then post on your discussion board


Advanced Applications

Application Directory must haves

•Wordpress application or blog link

•Amazon reading list – especially if an author!

•Google Docs – which can insert a video of you

•Events application

•Twitter Application


Direct Adverts

• Find the exact audience by geography job function, gender and age, by industry or company size

• Pay by click or impressions - as little as £10 per day

• No long term contracts


Thank youQuestions & Feedback