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It Seemed Like a Good Idea at the Time.... Ethan Giffin, CEO Groove Commerce IRWD February 2011

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Page 1: [IRWD February 2011] It Seemed Like a Good Idea at the Time

It Seemed Like a Good Idea at the

Time....

Ethan Giffin, CEOGroove Commerce

IRWD February 2011

Page 2: [IRWD February 2011] It Seemed Like a Good Idea at the Time

Presentation Title | Event Name 2Month YYYY

ABOUT GROOVE COMMERCE

Our goal is to bridge the gap between marketing

and technology and deliver a user-friendly, high

converting product to each one of our clients.

Services include:

• eCommerce Website Design• Development & Integration• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• Social Media• Conversion Consulting

2400 Boston Street, Suite 320, Baltimore, Maryland 21224

[email protected]

Page 3: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Web Sites, Like FashionAre Trendy…(but not all trends are good ideas)

Page 4: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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EVER HEAR OF JERSEY SHORE?

Page 5: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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WHAT ABOUT JUSTIN BEIBER?

Page 6: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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So How Do We EvolveFrom These Lessons?Bad Ideas

MistakesFailures

Page 7: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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BIG THINKERS ARE ALWAYS A BIT CRAZY

Page 8: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #1Never Put a Cynical OldMan on a Landing Page…

Page 9: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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LEWIS BLACK LANDING PAGE

Page 10: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #2Be Careful When Moving 250k URLs in One Day…

Page 11: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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MAJOR FORM CHANGE

Page 12: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #3Let Your Tests Run the Distance…

Page 13: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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DON’T BE THE BIGGEST LOSER!

Page 14: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #4Sometimes You Win ByLosing…

Page 15: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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THE $300,000,000 BUTTON…

Page 16: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #5All Checkouts are NotCreated Equal…

Page 17: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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NEW CHECKOUT WITH +5.5% LIFT

Page 18: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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SIMILAR BUT NO LIFT…

Page 19: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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Lesson #6Don’t Be Afraid to Fail…

Page 20: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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OLD CHECKOUT

Page 21: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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NEW CHECKOUT

Page 22: [IRWD February 2011] It Seemed Like a Good Idea at the Time

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A LOOK BACK ON ECOMMERCE TRENDS…

Page 23: [IRWD February 2011] It Seemed Like a Good Idea at the Time

Supercharge Your Magento Enterprise | Imagine 2011 23February 2011

GOT QUESTIONS?

With over a decade of industry experience in eCommerce,

SEO and the dynamic technologies that drive them Ethan

Giffin founded Groove Commerce to be a boutique web

agency that provides enterprise class service for online

retailers.

This blend of industry and agency experience has made Ethan

a sought after speaker and panelist at top events including:

Internet Retailer, eTail, Search Engine Strategies (SES), SMX,

American Marketing Association PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge to make

Groove Commerce the Mid-Atlantic’s premier Magento

partner.

Ethan E. GiffinCEO & Founder

[email protected]: @Opie

Page 24: [IRWD February 2011] It Seemed Like a Good Idea at the Time

Presentation Title | Event NameMonth YYYY 24


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