is-4075, optimizing games for maximum performance and graphic fidelity, by devendra raut

DEVENDRA RAUT CO-‐FOUNDER, VP ENGR

CIINOW INC

| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 2

ABOUT CIINOW

y  PlaAorm for streaming interacIve visual applicaIons

y  25 employees (20+ in engineering)

y  ExperIse – Graphics, Video, Networks, Windows, Embedded compuIng

y  Raised $14.5 M

y  Deployed at Service Providers worldwide


TEAM

Ron Haberman CEO & Co-‐Founder (ex-‐Alcatel-‐Lucent, Strategy, PM)

Devendra Raut VP Engineering & Co-‐Founder (ex-‐Alcatel-‐Lucent, SW Dev, Networking)

Makarand Dharmapurikar CTO & Co-‐Founder (ex-‐NVIDIA, Graphics, Video)

Shay Nahum VP Business Development (ex-‐Alcatel-‐Lucent, Biz Dev, Strategy)


VISION => DESIGN CONSTRAINTS

y  ApplicaIons of future will be ‒  Simple, Secure, Cloud delivered ‒ OS agnosIc, Device agnosIc ‒ Available everywhere

y  Games are the first wave

y  How to scale from 100s of servers to 10s of millions of servers

y  Service Dial Tone: Has gone Cliché ‒ But it has to mimic Electricity or Water supply ‒  Self correcIve, self healing Real-‐Time InteracIve PlaAorm!


CLOUD GAMING DELIVERED

y  Cost opImized ‒ Profitable at $10/Month end user pricing

y  Faster than current generaIon console

y  Works over unreliable public Internet

y  Scalable ‒ Business case and technology work at large scale


DELIVERY SYSTEM

NORTH BOUND INTERFACE

USER INTERFACE

CiiNOW SoluDon

1

2

3

Seamless connectivity to managements systems

Authentication Systems

Billing and reporting systems

Asset Distribution

Asset Delivery

Asset Ingestion

UI SDK Social Media Connectivity

Gamer Features Customizable UI


Feature Set

SpectaDng

Zero Touch Onboarding

Any Hardware

Automated Global

DistribuDon

Full SSO

AdapDve Streaming

Facebook social Graph

MulD-‐Player

Game Assist InnovaDve Encoding

GFX Streaming

N-‐Screen

Android Controller

Voice chat

Specialized Apps

Smart Power Smart Load-‐Balancing

Scene specific Help

Feature Set


CLOUD GAMING COMPUTE PIPELINE


BEATING CONSOLE


LATENCY COMPARISON


USER-‐SPACE SANDBOXING


NETWORK ADAPTATION


GRAPHICS STREAMING


INNOVATIVE VIDEO ENCODING

10%-‐30% lower bandwidth AND lower compute!

Cloud management


HUB POP NETWORK END USER DISTRIBUTED

POPS

Architecture

Virtualized Game Image

GameStreamerBroadband NetworkHome Gateway

Smart Phone

Tablet

PC

TV Set Top Box

PolicyDataBase

LoadBalancer

DataBase

WebServer

720p Video Stream (4-6 Mbps)

Game Interaction Control Traffic (50-100Kbps)

GameIngest


WHY?


HETEROGENEOUS APPLICATIONS


HETEROGENEOUS HARDWARE


GEOGRAPHICALLY DISTRIBUTED


LOAD BALANCER (SERVICE MANAGER)


CONTENT DELIVERY


APPLICATION PUBLISHING


CUSTOMER INTERFACE


OPERATIONAL


POWER AWARE

In The Data Center

In The Rack


APP ACCESS -‐ STREAMING

Game Dev for cloud


NATIVE VS CLOUD

y Different distribuIon mechanism

y  Improved back-‐end connecIvity

y Predictable environment

y New users and use cases

y AnalyIcs


COMPRESSION AND QUALITY

y Original RGB -‐> YUV -‐> Compression -‐> Lossy Internet -‐> Decompression -‐> YUV -‐> RGB

y Compression efficiency reduces with ‒ Complexity of the scene ‒ Complexity of moIon

y CiiNOW handles all pieces in the chain

y How you can help: ‒ Images should be as natural-‐looking as possible ‒ Support Highest AA possible


BACKEND CONNECTIVITY

y The game is running in the data center

y MulI-‐player synchronizaIon server also running in the data center

y Typical ping Ime < 1ms; Typical bandwidth 1 Gbps; No packet loss.

y Use it! ‒ Disable all latency hiding, packet loss miIgaIon complexity

y Goal: MulIplayer performance will be bever than distributed clients ‒ 25% bever than local console


DIFFERENT DISTRIBUTION MECHANISM

y Game has to be onboarded on CiiNOW CDN

y  Instantly available worldwide on any device

y  Impervious to piraIng

y How you can help: ‒ Simplify the installaIon process ‒ Keep user save data to < 100 MB ‒ Simplify patching/update – just copy files

y Use it! ‒ Release early ‒ Patch as oxen as you want


NEW USERS AND USE CASES

y There are ~250m consoles

y There are ~700m broadband connecIons (and growing fast)

y Ability to reach a very different audience

y Consumers can now play games on mulIple devices (TV, tablet, etc.)

y Exploit the opportunity and consider: ‒ support mulIple input -‐ touch, camera, voice ‒ 10 x user experience ‒ TV display with phone as a controller


ANALYTICS

y Game runs in the data center

y Every user acIon can be tracked

y CiiNOW offers deep staIsIcs and analyIcs

y Use it! ‒ Test features, add-‐ons in isolaIon ‒ Measure user experience directly in real-‐Ime

AMD CiiNOW


AMD & CIINOW COLLABORATION

Case studies


CASE STUDY – KOREA TELEKOM

y  Olleh TV is Korea’s #1 IPTV service

y  Launched July, 2013 under KT brand

y  Integrated with TV service

y  Concept to Service in 3 months

y  The lowest latency in the market


CASE STUDY – PUBLISHER+MSO

y  Launched gaming trial

y  Dual Screen – iPad as controller

y  Powered by CiiNOW


RECAP

y Make cloud gaming a viable business

y InnovaIve cloud-‐only features y Business model flexibility

y Ready to power your cloud gaming soluIon

Branded Service within weeks!


DISCLAIMER & ATTRIBUTION

The informaIon presented in this document is for informaIonal purposes only and may contain technical inaccuracies, omissions and typographical errors.

The informaIon contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, soxware changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligaIon to update or otherwise correct or revise this informaIon. However, AMD reserves the right to revise this informaIon and to make changes from Ime to Ime to the content hereof without obligaIon of AMD to noIfy any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinaIons thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdicIons. SPEC is a registered trademark of the Standard Performance EvaluaIon CorporaIon (SPEC). Other names are for informaIonal purposes only and may be trademarks of their respecIve owners.

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