Retention is KingUsers that stick around from one time period to another.

“How do we acquire more users?”

“How do we get better at keeping the users we

already have?”

“The process in which you convert new users who don’t care about your site into recurring users that are loyal and continually drive page-views.”

!

— Andrew Chen

5 reasons why retention is important

Leaky buckets don’t need more water. They need

their holes fixed.

#1

Activated members are like super-high quality leads.

#2

Increasing your retention by 20% is the same as increasing

your overall traffic by 20%

#3

People that have been retained for long periods of time are more likely

to evangelize for your product.

#4

An increase in retention increases the lifetime value

of the customer (LTV)

#5

13 retention tactics

Good-old email

Drip campaigns

More than just a product

Red Carpet

Make it annual

Survey forms

Amazing customer support

Inactive users

Add features, Kill features

Exit surveys

Get in touch with at-risk customers

Community

Statistics

Conclusion: Make them happy :)

Questions? ;)